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THE BIRTH OF MODERN ADVERTISING
• For the next almost 200 years printed advertising remained pretty much the same. A single line of copy or perhaps a small block of text was all that consumers were likely to see in their local papers. That is until Thomas Barratt, who married into the family of the famous Pears Soap Empire, decided to launch an aggressive advertising campaign to promote their product to the rising middle class who finally had buying power.
THE BIRTH OF MODERN ADVERTISING
• For the next almost 200 years printed advertising remained pretty much the same. A single line of copy or perhaps a small block of text was all that consumers were likely to see in their local papers. That is until Thomas Barratt, who married into the family of the famous Pears Soap Empire, decided to launch an aggressive advertising campaign to promote their product to the rising middle class who finally had buying power.
THE 3 KEY ELEMENTS OF PRINT ADVERTISING ARE
• Reach the maximum amount of potential customers at the lowest cost possible. • Design aesthetically pleasing or response-driving artwork. • Create a need for your product/service while offering "irresistible" benefits to consumers
(Key #1) with pleasing advertisement designs (Key #2) to create a need (Key #3) in the lives of mass consumers
AVOID COMMON MIS CONCEPTIONS
Researching the demographics in a specific market area before launching your campaign or none of those three keys will fit the lock! In other words, targeted marketing is the "true" key to success
FLYER AND BROCHURE SIZES
5.5" x 8.5" (half sheet) 8.5" x 11" (full page) 8.5" x 14" (legal size)11" x 17" (double full page size)
OPTIONS FOR DESIGNING YOUR FLYER
U-Design is a popular do-it-yourself design toolIf the do it yourself approach does not work, professional graphic
designers can assist you
FOLD OR NO FOLDTere are times when your flyer needs to be folded, for instance if it is oversized
such as the 8.5" x 14" or 11" x 17" sizes. And, of course, the size of your flyer is usually dependent on the amount of copy and graphics that need to be included.
If the layout and graphic design would be obscured by the fold it would be better to keep it flat whenever possible.
THE POWER OF FULL COLOR PRINTING
There is no better way to say it, but, printing in black and white is just plain boring. The absolute best way to generate massive response is to use full color (glossy) flyer printing because it follows the rules of effective advertising. It identifies a void, creates a need, and presents an eye-catching/pleasing solution to that need which engenders a 'call to action' response.
FOR FLYER DESIGNING CONTACT US
