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@BrianHonigmanDrexel - 3.16.17
Marketing & Public Relations
C O O R D I N AT I N G
@BrianHonigman
Why collaboration matters.
@BrianHonigman
SIMON SINEK’S GOLDEN CIRCLE
START WITH WHY
WHY? - PurposeHOW? - StrategyWHAT? - Tactics
@BrianHonigman@BrianHonigman#ADSGAM
LEADING WITH WHY
WHY? - PurposeHOW? - StrategyWHAT? - Tactics
@BrianHonigman
PURPOSE
CONTENT
Reassess why and how you’re pitching the media.
Diversify by going niche. Don’t be afraid to experiment.
@BrianHonigman
Start cross-training.
@BrianHonigman
Retweets: 15,000+ Likes: 6,000+
@BrianHonigman
@BrianHonigman
Drop the promotional push with your PR and instead focus on adding value.
Focus on issues & causes you support
Say something new, buck expectations
Solve a meaningful problem for consumers
Humanize the brandSpur calculated
controversy
@BrianHonigman
Find ways of building authority to help employees stand out.
@BrianHonigman
An employee writes for their company, either full-time or part-time.
Writer contributes content to third party websites like a company blog or publication.
@BrianHonigman
WHY GUEST BLOG?
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@BrianHonigman
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@BrianHonigman
@BrianHonigman
@BrianHonigman
BUILD RELATIONSHIPS WITH…
Editors Writers
Potential Customers Job Applicants
HOW TO SETUP GUEST BLOGGING
@BrianHonigman
@BrianHonigman
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@BrianHonigman
EXAMPLES OF SUCCESS
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Ekaterina Walter - @Ekaterina
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Leo Widrich - @LeoWid@BrianHonigman
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