BA (Hons) Public Relations and Marketing · BA (Hons) Public Relations and Marketing BA (Hons) Public Relations BA (Hons) Public Relations and Management 2015/2016 Dr. Candan Celik

BA (Hons) Public Relations and Marketing

BA (Hons) Public Relations

BA (Hons) Public Relations and Management

2015/2016

Dr. Candan Celik Elmer

School of Business

All course materials, including lecture notes and other additional materials related to your course and provided to you, whether electronically or in hard copy, as part of your study, are the property of (or licensed to) UCLan and MUST not be distributed, sold, published, made available to others or copied other than for your personal study use unless you have gained written permission to do so from the Dean of School. This applies to the materials in their entirety and to any part of the materials.

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students gain the maximum from their UCLan experience. It is a two-way commitment or

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establishing in black and white what students can expect from the University and the Union

in terms of support, and in return what we expect from our students. Read the full Student

Charter

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contribute to creating a positive environment where discriminatory practices and discrimination no longer happen.

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http://www.uclan.ac.uk/study_here/student_charter.php

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Contents page

1. Introduction to the course

2. Structure of the course

3. Approaches to teaching and learning

4. Student support, guidance and conduct

5. Assessment

6. Course regulations

7. Student voice

8. Appendices

8. 1 Approved programme specification

9. Fee Information

1. Introduction to the course

1.1 Welcome to the course

Dear Student

Welcome to the University of Central Lancashire! More specifically, welcome to the School of

Business.

We hope that during your time with us here at the University of Central Lancashire you will

enjoy your studies and any other activities you may pursue. We have an active Students'

Union and many interesting clubs and societies which you may be interested in joining.

The first few weeks of your course will probably be quite hectic - lots of new faces, travelling

to different buildings, learning new skills and subjects, etc. Your Student Handbook is,

therefore, designed to act as a reference guide for all the pieces of information you may need

during your life here. So keep it safe!!

It is part of our University's philosophy to involve students in the running of their courses as

much as possible. Quite soon therefore, we shall be asking you to nominate representatives

to serve on the Course Staff/Student Liaison Panel (SSLP). So, perhaps at this early stage,

you might like to be thinking about whether you personally would like to be a Student

Representative.

Whatever part you play in student life, we would like to take this opportunity to wish you every

success here at the University of Central Lancashire and to encourage you to strive to achieve

your full potential.

Best wishes for your success.

DR. Candan Celik Elmer

Course Leader

1.2 Rationale, aims and learning outcomes of the course The programme of study will be directed towards the attainment, assessment and evaluation of knowledge and skills required by you, the business and marketing graduate.

The intention is to create an intellectually challenging degree that will prepare you as a graduate, for a career in the field of business and marketing, or for further academic study.

1.3 Course Team

Our degree courses are located in the School of Business, within the Division of Communication, Marketing and Public Relations

Course Leader Room Ext. E-Mail

Dr Candan Celik Elmer

GR 323 Ext 4742 [email protected]

COURSE TEAM E-MAIL Prefix followed by @uclan.ac.uk

PHONE (01772 89-)

ROOM

LUCAS, Alison Ajlucas 4736 GR326

EVANS, Huw HGEvans 4746 GR329

SHAW, Chris CShaw3 4745 GR341

WELCH, Dr Mary MWelch 4753 GR341

WRIGHT, Adrian AWright2 4721 GR323

CAREY, Robin RCrey 4773 GR327

SHERINGTON, Anna Maria

AMSherington 4760 GR327

HOLLIDAY, Caroline Caholliday 4609 GR330

RODRIGUEZ, Gillian GRodriguez 4713 GR330

RATTOO, Nadia NRattoo 4747 GR329

1.4 Academic Advisor

The Academic Advisor is your Course Leader and they are there to help you with advice about both the academic and administrative aspects of your course. If there is anything which you are not sure about or there is something you want to discuss with them, such as any personal difficulties you are experiencing, then contact your Academic Advisor/ course leader.

Academic Advisor Room Ext. E-Mail

Dr. Candan Celik Elmer

GR 323 4742 [email protected]

1.5 Administration details

Campus Administrative Services provides academic administration support for students and

staff and are located in Greenbank Building room GR006 and is open from 8.45am until

5.15pm Monday to Thursday and until 4.00pm on Fridays.

The hub can provide general assistance and advice regarding specific processes such as

extenuating circumstances, extensions and appeals. Course specific information is also

available via school blackboard sites.

The hub telephone number is 01772 89 1998/1999

The hub email contact for the Management School and Business School is

[email protected]

1.6 Communication

The University expects you to use your UCLan email address and check regularly for messages from staff. If you send us email messages from other addresses they risk being filtered out as potential spam and discarded unread.

1.7 External Examiner

The University has appointed an External Examiner to your course who helps to ensure that

the standards of your course are comparable to those provided at other higher education

institutions in the UK. The name of this person, their position and home institution can be

found below. If you wish to make contact with your External Examiner, you should do this

through your Course Leader and not directly. External Examiner reports will be made

available to you electronically. The School will also send a sample of student coursework to

the external examiner(s) for external moderation purposes, once it has been marked and

internally moderated by the course tutors. The sample will include work awarded the highest

and lowest marks and awarded marks in the middle range.

For our Undergraduate programmes, Paula Keaveney is our external examiner. She is

currently a lecturer at Edge Hill University.

2. Structure of the course

2.1 Overall structure

BA (Hons) Public Relations and Marketing

13. Programme Structures*

14. Awards and Credits*

mailto:[email protected]

Level Module

Code

Module Title Credit

rating

Level 6 BC3000

BC3008

PR3101

PR3105

PR3109

MK3990

PR3110

MK3025

MK3003

MK3002

MK3035

MK3111

MK3040

Work Placement (Optional in year 3)

International Study (Optional

in year 3)

Public Relations

Consultancy (Comp)

Public Relations in Practice

(Comp)

Public Affairs (O)

Marketing/Advertising/PR

and Business Dissertation

(Comp)

Internal Corporate Communication (O)

Enhancing Employability

through work related

learning (O)

Applied Marketing

Research (O)

Strategic Marketing:

Concepts & Applications

(Comp)

Brand Management (O)

International Marketing (O)

Campaign Planning

120

120

20

20

20

20

20

20

20

20

20

20

20

Bachelor Honours Degree

Requires 360 credits including

a minimum of 220 at Level 5 or

above and 100 at Level 6

Bachelor Degree



above and 40 at Level 6

Level 5 PR2103

Theories of Cross Cultural

Persuasive Communication

(Comp)

20

Diploma of Higher Education

PR2000

PR2105

MK2001

MK2206

MK2000

MK2005

MK2204

MK2025

Corporate Reputation and

Organizational Relationship

Management (O)

Media Relations (Comp)

Marketing Management (Comp)

Marketing Research (Comp) Digital Marketing Planning (O)

Integrated Marketing Communications (O) Buyer Behaviour (O)

Employability and Personal

Development

20

20

20

20

20

20

20

20



above

Level 4 PR1006

PR1105

PR1103

BC1000

MK1002

MK1101

Public Relations in Context

(Comp)

Effective Writing and

Presentation Skills (O)

Introduction to

Communication Theory

(Comp)

Introduction to Personal and

Professional Practice

(Comp)

Human Behaviour(Comp)

Marketing Principles (Comp)

20

20

20

20

20

20

Certificate of Higher

Education

Requires 120 credits at Level 4

or above




Level Module

Code

Module Title Credit

rating

Level 6 BC 3000

BC3008

PR3101

PR3105

PR3104

PR3109

PR3110

MD3415

HR3024

HR3026

Work Placement

(optional in year 3)

International Study


Public Relations

Consultancy (Comp)


(Comp)

Dissertation (Comp)

Public Affairs (O) Internal Corporate Communication (O) Business Strategy (Comp) Evaluating Human Resources Management (O)

Management Consultancy

Skills (C)

120

120

20

20

20

20

20

20

20

20



a minimum of 220 at Level 5

or above and 100 at Level 6

Bachelor Degree




Level 5 PR2103

PR2000

PR2105

PR2204

PR2007

HR2050

HR2039

HR2015

MK2025



(O)



Management (Comp)


Research Methods (Comp)

Social Media for Public

Relations (O)

Managing Personnel and

Human Resources (O)

Employment Law (O)

Work and Organizational

Change (C)

Students must choose

from the following

options dependent on

their programme route


Development

20

20

20

20

20

20

20

20

20

Diploma of Higher

Education



or above

Level 4 PR1006

PR1105

PR1103

MK1002

BC1000

HR1010

HR1014


(Comp)



Introduction to


(Comp)

Human Behaviour (O)

Introduction to Personal

and Professional Practice

(Comp)

Management in Context

(Comp)

Management and Organizations (Comp)

20

20

20

20

20

20

20


Education

Requires 120 credits at Level

4 or above




Level Module Code

Module Title Credit rating

Level 6 PR 3101

Public Relations Consultancy

20

Honours Bachelor Degree

BA (Hons) in Public Relations; Public Relations(Entertainment); Public Relations(Sports)

Requires 360 credits including a minimum of 220 at Level 5 or above and 100 at Level 6

Work placement route requires successful completion of BC3000 which has a notional credit rating of 120 credits. International study route requires successful completion of BC3008 which has a notional credit rating of 120 credits

Bachelor Degree

BA Public Relations; Public Relations(Entertainment); Public Relations(Sports)



PR 3105 Public Relations in Practice

20

PR3104 Dissertation 20

PR 3110 Internal Corporate Communication

20

PR 3008 Issues and Crisis Communication

20

PR 3109 Public Affairs 20

BC 3000

BC3008

Work Placement

International Study

120

120

Entertainment Pathway:

PR3012 FI3009 FM3051

Creative industries and communication Visual Culture and Popular Music Creative Events Management

20

20

201

Sports Pathway:

PR3112

Sports PR 20

Level 5 PR 2000

Corporate Reputation and Organisational Relationship Management

20

Diploma of Higher Education in Public Relations; Public Relations(Entertainment); Public Relations (Sports)

Requires 240 credits including a minimum of 100 at Level 5 or above

PR2103

Theories of Cross Cultural Persuasive Communication

20

PR2204 Research Methods 20

PR2007

Social Media for Public Relations

20

PR 2105

MK2025

Media Relations

Employability and Personal Development

20

20


FI 2010 Youth & Popular Culture 20

Sports Pathway:

TL1037

Introduction to Sports Management

20

TL2066 Experiential Learning 20

Level 4 PR1103

Introduction to Communication Theory and Practice

20 Certificate of Higher Education

Requires 120 credits at Level 4 or above

PR1104

Fundamentals of Public Relations Research

20

PR1105

Effective Writing and Presentation Skills

20

PR1006 Public Relations in Context

20

MK 1000 Digital Essentials 20

BC 1000

Introduction to Personal and Professional Practice

(compulsory module)

20

Plus up to 2 options available within the School that the Course Leader deems appropriate for the programme of study . Further such modules must be agreed upon by the External Examiner

2.2.1 Progression

Discussions about your progression through the course normally take place in February each year. It is an opportunity for you to make plans for your study over the next academic year. The course team will tell you about the various modules / combinations available and you will both agree on the most appropriate (and legal) course of study for you. There will be an Attendance Board held mid-semester in both semester 1 and semester 2 and you will be advised if the Course Team has any concerns about your progress as a student.

2.3 Study Time

2.3.1 Weekly timetable

Students need to log into their ‘Student Portal’ to view their timetable. You will go to the UCLan homepage (www.uclan.ac.uk) and then clicking on ‘Student’ at the top right of the

http://www.uclan.ac.uk/

page. Once you have entered the Student Portal, on the left you will see the heading ‘Timetables’ where you can view your individual course timetable.

2.3.2 Expected hours of study

The normal amount of work involved in achieving a successful outcome to your studies is to study for 10 hours per each credit you need to achieve – this includes attendance at UCLan and time spent in private study. Typically you will study 6 full modules each of 20 credits in a year, thus studying 200 hours per module: 1.200 hours per year. Typically in any one week you can expect to work for 12 hours contact time on modules and twice this as directed self-study; thus making up the equivalent to the normal minimum business week of some 36 hours. For the work placement year or international study year these are typically of 36-48 weeks duration.

2.3.3 Attendance Requirements

You are required to attend all timetabled learning activities for each module. Notification of illness or exceptional requests for leave of absence must be made to your module tutor, course leader and your year tutor. If you are an international student from outside the EU and governed by the UK Border Agency (UKBA), Points Based System (PBS) - you MUST attend your course of study regularly; under PBS, UCLan is obliged to tell UKBA if you withdraw from a course, defer or suspend your studies, or if you fail to attend the course regularly. If you have not gained the required authorisation for leave of absence, do not respond to communications from the University and if you are absent for four weeks or more, you may be deemed to have withdrawn from the course. If this is the case, then the date of withdrawal will be recorded as the last day of attendance. You can monitor your attendance record on the SAM system at Uclan. Each time you are asked to enter your details on SAM for a lecture or seminar you must remember that the University has a responsibility to keep information up to date and that you must only enter your own details on the system. To enter any other names would result in inaccurate records and be dishonest. Any student who is found to make false entries can be disciplined under the student guide to regulations. If you will miss any lecture or seminar for any reason please e-mail to your module leader and cc to your course leader Dr. Candan Celik Elmer [email protected] .

2.4 Data Protection

All of the personal information obtained from you and other sources in connection with your studies at the University will be held securely and will be used by the University both during your course and after you leave the University for a variety of purposes. These are all explained during the enrolment process at the commencement of your studies. If you would like a more detailed explanation of the University’s policy on the use and disclosure of personal information, please contact the Information Governance Officer, Clark to the Board Service, University of Central Lancashire, Preston, PR1 2HE or email [email protected].



3. Approaches to teaching and learning

3.1 Learning and teaching methods

Students are supported by the electronic Blackboard system where materials are made available to them by module to support their learning. They are expected to complete guided self-study for each module in parallel to the taught inputs and other tutor-led work.

It is expected that students will enhanced their cognition of their subjects over the duration of the course and both acquire and enhance their skills.

Acquisition of core knowledge and understanding is through a variety of teaching and learning methods including lectures, seminars and workshops. Group activities are used to encourage social learning and interaction. Particular emphasis is placed on applied, active learning with students participating in case studies, exercises and live project work. Explicit use of experiential learning will help to deepen understanding and encourage reflective practice.

For the teaching and learning of subject specific material for both business and marketing the practice, theories and models will be explained in lectures and practiced and applied during the seminars and workshops. Students will undertake guided self-study. Students will learn to formulate, test and appraise their ideas through both individual work and group work in both exercises and assessed work. For thinking skills the use of critical perspectives and applied marketing examples will be used in lectures, supported by seminars in which students have the opportunity to apply perspectives to case material, simulations and role plays. Interactive style workshops at all levels allow the students to actively solve problems and apply principles and data to their own research projects.

Students will learn study skills from lecture, seminar and workshop activities and from both directed and student initiated self-study. The use of experiential learning and learner-centred activities such as role plays, presentations, the dissertation and projects, together with encouraging both self-analysis and evaluation will enable continuous personal and professional development. Students will engage in presentations on a regular basis and when possible will be offered leadership, teamwork and outdoor experiences.

3.2 Study skills

There are a variety of services to support students and these include WISER https://portal.uclan.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_33_1 LIS https://portal.uclan.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_25_1

3.3 Learning resources

3.3.1 Learning Information Services (LIS)

Extensive resources are available to support your studies provided by LIS – library and IT staff. Take advantage of the free training sessions designed to enable you to gain all the skills you need for your research and study. Business and Marketing are both available at: https://portal.uclan.ac.uk/webapps/portal/frameset.jsp

https://portal.uclan.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_33_1



https://portal.uclan.ac.uk/webapps/portal/frameset.jsp

Here there are an increasing number of textbooks available electronically as well as the physical collection in the library itself. There are a number of databases with specialist publications for the business and marketing sector and academic sources including academic articles from academic journals

3.3.2 Electronic Resources

LIS provide access to a huge range of electronic resources – e-journals and databases, e-books, images and texts.

Also, all the module materials will be available on blackboard.

3.4 Personal development planning

Year 1 students are given a personal planner at the beginning of the year to encourage them to manage their study. There are PDP modules throughout the programme. In Year 1 all students complete MK1025 module; “Employability Essentials”. In year 2 all students undertake a PDP module, either in preparation for the work placement year or to develop their career. Students who undertake the placement year complete a reflective review and a further post placement review module in the final year. All students complete a dissertation or project type module in their final year as part of their PDP.

3.5 Preparing for your career

Your future is important to us, so to make sure that you achieve your full potential whilst at

university and beyond, your course has been designed with employability learning integrated

into it. This is not extra to your degree, but an important part of it which will help you to show

future employers just how valuable your degree is. These “Employability Essentials” take

you on a journey of development that will help you to write your own personal story of your

time at university:

To begin with, you will explore your identity, your likes and dislikes, the things that

are important to you and what you want to get out of life.

Later, you will investigate a range of options including jobs and work experience,

postgraduate study and self- employment,

You will then be ready to learn how to successfully tackle the recruitment process.

You will be able to record your journey using Pebblepad, the university’s e-portfolio system,

which will leave you with a permanent record of all the fantastic things you have achieved

during your time at UCLan.

It’s your future: take charge of it!

Careers offers a range of support for you including:-

career and employability advice and guidance appointments

support to find work placements, internships, voluntary opportunities, part-time employment and live projects

workshops, seminars, modules, certificates and events to develop your skills Daily drop in service available from 09:00-17:00 for CV checks and initial careers information. For more information come along and visit the team (in Foster building near the main entrance) or access our careers and employability resources via the Student Portal.

http://www.uclan.ac.uk/students/futures/index.php

4. Student support, guidance and conduct In addition to the Academic Advisor system, the School of Business has its own dedicated Student Support Team. The role of this support team is to offer our students a wide range of impartial support, guidance and advice. For example, maybe you’ve chosen a course that is not what you had expected, or you are undertaking a module that does not fit your needs. Maybe you’re not sure where to get help with writing essays. You may be missing your family or are dealing with personal difficulties. You can contact the support team for help and advice about a whole range of issues.

The Student Support Team comprises of the following:

Student Support & Achievement Team

Ext. E-mail

Senior Tutor: Geoff Thwaites Student Support Officer: Dawn Parr Support Tutors: Victoria Jackson Lynne Gornall Lisa Winder

4783 4644 4664 4615 5040

[email protected] [email protected] [email protected] [email protected] [email protected]

The Support Tutors offer students impartial and confidential advice via drop in sessions or pre-arranged appointments alongside tutorials on a range of academic skills and issues. If you want help with coursework or exam preparation the Support Tutors can help with aspects such as; developing your academic writing, providing tips for revision techniques or help with your referencing. Contacting Student Support If you are concerned about anything and feel you could benefit from their support/advice, the Student Support and Achievement Team are there to help you. They can be found in Greenbank GR61, email address [email protected] telephone number 01772 894644. You can call in or contact them anytime and will always be welcome.

4.1 Academic Advisors The Academic Advisor is your Course Leader and they are there to help you with advice about both the academic and administrative aspects of your course. If there is anything which you are not sure about or there is something you want to discuss with them, such as any personal difficulties you are experiencing, then contact your Academic Advisor/ course leader.

4.2 Student Support

The 'i' is a central Student Information Centre and your first point of contact. You can obtain information on a wide range of topics including Council Tax Exemption Certificates, Bank







http://www.uclan.ac.uk/students/study/library/the_i.php

and Confirmation of Study Letters, Portable Financial Credits, (continuing students only, Printing and Printer Credit, UCLan Cards, the ‘I’ shop and UCLan Financial Support Bursary (first year students only).

4.3 Students with disabilities

If you have a disability that may affect your studies, please either contact the Disability Advisory Service - [email protected] - or let one of the course team know as soon as possible. With your agreement information will be passed on to the Disability Advisory Service. The University will make reasonable adjustments to accommodate your needs and to provide appropriate support for you to complete your study successfully. Where necessary, you will be asked for evidence to help identify appropriate adjustments.

Assessment arrangements for students with a disability

Arrangements are made for students who have a disability/learning difficulty for which valid supporting evidence can be made available. Contact the Disability Adviser for advice and information, [email protected] The Lead for disability in LBS is Penelope Marshall-Kalina [email protected]

4.4 Health and Safety

As a student of the University you are responsible for the safety of yourself and for that of others around you. You must understand and follow all the regulations and safety codes necessary for a safe campus environment. Please help to keep it safe by reporting any incidents, accidents or potentially unsafe situations to a member of staff as soon as possible. Safety assessments have been undertaken for each module of your course and you will be advised of all applicable safety codes and any specific safety issues during the induction to your course and modules. You must ensure that you understand and apply all necessary safety codes. These form an essential element of your personal development and contribute to the safety of others.

4.5 Conduct

You will be expected to abide by the Regulations for the Conduct of Students in the University. UCLan expects you to behave in a respectful manner demonstrated by using appropriate language in class, and switching mobile phones / other devices off prior to attending classes. If your behaviour is considered to be unacceptable, any member of staff is able to issue an informal oral warning and the University will support staff by invoking formal procedures where necessary. You can read more about UCLan expectations in the regulations for the Conduct of Students.

4.6 Students’ Union

The Students’ Union is the representative body for all UCLan students. The organisation exists separately from the University and is led by the elected officers of the Student Affairs Committee (SAC) as well as representatives on the Students’ Council. The Students’ Union building is located at the heart of the Preston campus, and is the hub for all student activities. Representation and campaigning for students’ rights is at the core of what we do and is encompassed by our tag line of, Making Life Better for Students. Should you wish to make a




https://www.uclan.ac.uk/students/life/rules_regs.php

change to any aspect of your student experience, whether it be academically related or not, then the Union is where your voice can be heard, actions taken, or campaigns launched. Your Union is also the home to a fantastic range of student-led societies, sports teams and multitudes of volunteering opportunities. You can also receive help in finding part-time work, whilst you study. Not sure where to go pop into the Opportunities Centre on the ground floor of the Students’ Union building and someone will point you in the right direction. We hope your time at University is trouble free, but should you come into difficulties around anything from academic appeals, to issues with housing, benefits or debt, then our dedicated staff team in the Advice and Representation Centre are on hand to help. As we are independently run from the university, we can offer truly impartial advice. More information on all these things, as well as details about all our (not-for-profit) commercial services, including our student supermarket (Essentials) and student-bar (Source) can be found at http://www.uclansu.co.uk/.

5. Assessment Please note that all modules will be assessed. You are expected to attempt all required assessments for each module for which you are registered, and to do so at the times scheduled unless authorised extensions, special arrangements for disability, or extenuating circumstances allow you to defer your assessment. 5.1 Assessment Strategy

Essays, in-class assessment (timed assignments), dissertation, presentations, peer

assessment, workshop assignments, case studies, online content group work, campaigns,

projects, online content.

5.2 Notification of assignments and examination arrangements

Every module tutor has different arrangements for notification of assignments. Please

discuss with the requirements for each assessment strategy in the beginning of teaching.

5.3 Referencing

Within the School of Business you are required to use the Harvard Referencing System, you can view our school guide to referencing at: https://v3.pebblepad.co.uk/v3portfolio/uclan/Asset/View/Gm3mmGk6sM3RgHZnjGfh7mm6pM

5.4 Confidential material

Students do not generally have to use confidential material but there are some situations in which they need to be cognisant of the legal and ethical requirements of protecting confidentiality e.g. when conducting research with respondents.

5.5 Dealing with difficulties in meeting assessment deadlines

Assignments must be submitted no later than the date on your assignment instructions / brief. If you anticipate that you will have difficulty in meeting assessment deadlines or you have

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https://v3.pebblepad.co.uk/v3portfolio/uclan/Asset/View/Gm3mmGk6sM3RgHZnjGfh7mm6pM

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missed or are likely to miss in-semester tests you must report this at the earliest possible opportunity to your module tutor. Authorisation of the late submission of work requires written permission. The School with responsibility for your module will be authorised to give permission for one extension period of between 1 and 10 working days where evidence of circumstances has been accepted and where submission within this timescale would be reasonable taking into account those circumstances (Academic Regulations:G3). You should complete and submit an extension request form, with any supporting evidence, to your School office. Further information is available on the Student Portal at: https://www.uclan.ac.uk/students/study/examinations_and_awards/extenuating_circumstances.php We aim to inform you of a decision about granting an extension within 2 days of the receipt of the request. If you are unable to submit work within 10 working days after the submission date due to verifiable extenuating circumstances, you may submit a case for consideration in accordance with the University’s Policies and Procedures on Extenuating Circumstances (Academic Regulations: G9 and Assessment Handbook).

5.5.1 Extenuating circumstances

Some students face significant events in their personal life that occur after their course has started, which have a greater impact on their studies than can be solved by the use of an extension. If this applies to you, the University is ready to support you both with regard to your course and your personal wellbeing through a process called Extenuating Circumstances (see Academic Regulations and Assessment Handbook). Normally extenuating circumstances will relate to a change in your circumstances since you commenced your course, which have had a significant, adverse effect on your studies. Everyday occurrences such as colds or known conditions such as hay-fever will not qualify unless the effects are unusually severe and this is corroborated by a medical note. The University does not look sympathetically on absences or delays caused by holiday commitments or by work commitments in the case of full-time students. The normal work commitments of part-time students would not constitute an extenuating circumstance. A disability or learning difficulty does not constitute an extenuating circumstance (see Academic Regulations). Further information is available on the Student Portal at: https://www.uclan.ac.uk/students/study/examinations_and_awards/extenuating_circumstances.php You can apply for extenuating circumstances online via myUCLan. You must apply no later than 3 days after any examination or assessment submission date. Do not wait until you receive your assessment results to submit a claim. It is in your own interests to submit the claim as soon as possible. You will be expected to re-submit claims for extenuating circumstances for each semester. All evidence that is provided relating to extenuating circumstances will be treated in a sensitive and confidential manner. Supporting evidence will not be kept for longer than is necessary and will be destroyed shortly after the end of the academic year.

http://www.uclan.ac.uk/aqasu/academic_regulations.php

https://www.uclan.ac.uk/students/study/examinations_and_awards/files/Extension_Request_Application_Form.docx

https://www.uclan.ac.uk/students/study/examinations_and_awards/extenuating_circumstances.php




https://www5.uclan.ac.uk/ou/sass/resource-centre/External%20Library/Assessment%20Handbook%20201314.pdf




Further information about the submission process is available at: https://www.uclan.ac.uk/students/study/examinations_and_awards/extenuating_circumstance_submission.php In determining assessment recommendations, Assessment Boards will consider properly submitted claims from students who believe their performance has been adversely affected by extenuating circumstances. N.B. Assessment Boards are not permitted to alter individual assessment marks to take account of extenuating circumstances (Academic Regulations and Assessment Handbook).

5.5.2 Late submissions

If you submit work late and unauthorised, a universal penalty will be applied in relation to your work:

If you submit work within 5 working days following the published submission date you will obtain the minimum pass mark for that element of assessment.

Work submitted later than 5 working days after the published submission date will be awarded a mark of 0% for that element of assessment.

Unauthorised late submission at resubmission will automatically be awarded a mark

of 0% for that element of assessment.

5.6 Feedback Following Assessments

UCLan is committed to giving you clear, legible and informative feedback for all your assessments (Academic Regulations). You are expected to review and reflect on your feedback and learn from each experience to improve your performance as you progress though the course. Individual feedback is given within 15 working days. For courses except distance learning You will be provided with generic feedback for in-module formative and summative elements of assessment which contribute to a module within 15 working days of the scheduled submission or examination date. Generic feedback on end of module assessment and dissertations will be made available within 15 days of publication of results. Feedback may be oral, written, posted on a website or other.

5.7 Cheating, plagiarism, collusion or re-presentation

You are required to sign a declaration indicating that individual work submitted for an assessment is your own. If you attempt to influence the standard of the award you obtain through cheating, plagiarism or collusion, it will be considered as a serious academic and disciplinary offence as described within the Academic Regulations and the Assessment Handbook .

Cheating is any deliberate attempt to deceive and covers a range of offences described in the Assessment Handbook.

Plagiarism describes copying from the works of another person without suitably attributing the published or unpublished works of others. This means that all quotes, ideas, opinions, music and images should be acknowledged and referenced within your assignments.

Collusion is an attempt to deceive the examiners by disguising the true authorship of an assignment by copying, or imitating in close detail another student’s work - this includes with the other student’s consent and also when 2 or more students divide the elements of an assignment amongst themselves and copy one another’s

https://www.uclan.ac.uk/students/study/examinations_and_awards/extenuating_circumstance_submission.php

https://www.uclan.ac.uk/students/study/examinations_and_awards/extenuating_circumstance_submission.php







answers. It does not include the normal situation in which you learn from your peers and share ideas, as this generates the knowledge and understanding necessary for each individual to independently undertake an assignment; nor should it be confused with group work on an assignment which is specifically authorised in the assignment brief.

Re-presentation is an attempt to gain credit twice for the same piece of work.

The process of investigation and penalties which will be applied can be reviewed in the Assessment Handbook. If an allegation is found to be proven then the appropriate penalty will be implemented: In the case of a single offence of cheating, plagiarism, collusion or re-presentation:

the penalty will be 0% for the element of assessment, and an overall fail for the module.

the plagiarised element of assessment must be resubmitted to the required standard and the mark for the module following resubmission will be restricted to the minimum pass mark.

when it is detected for the first time on a resubmission for an already failed module, no further resubmission for the module will be permitted, and the appropriate fail grade will be awarded.

In the event of a repeat offence of cheating, plagiarism, collusion or re-presentation (irrespective of whether the repeat offence involves the same form of unfair means) on the same or any other module within the course:

the appropriate penalty will be 0% for the module with no opportunity for re-assessment. This penalty does not preclude you being able to retake the module in a subsequent year.

The penalties will apply if you transfer from one UCLan course to another during your period of study and module credits gained on the former course are transferred to the current course. Contact the Students’ Union Advice and Representation Centre by emailing: [email protected] for support and guidance.

5.8 Appeals against assessment board decisions

If you consider that you have a reason to appeal against an assessment board decision, please bear in mind that your reasons must fall within the grounds specified in the University Academic Regulations: Section I. You cannot appeal simply because you disagree with the mark given. The specified grounds for appeal are:

1. that an Assessment Board has given insufficient weight to extenuating circumstances;

2. that the student’s academic performance has been adversely affected by extenuating circumstances which the student has, for good reason, been unable to make known to the Assessment Board;

3. that there has been a material administrative error at a stage of the examining process, or that some material irregularities have occurred;

4. that the assessment procedure and/or examinations have not been conducted in accordance with the approved regulations.

If you want to appeal, then you must do so within 14 days of your results being published. The onus is on you to find out your results and submit your appeal on time. Contact the Students' Union Advice and Representation Centre by emailing: [email protected] for support and guidance.







Dates for the publication of results can be found on the UCLan Standard Academic Calendar https://www.uclan.ac.uk/students/study/files/201516_Academic_Calendar.pdf

6. Course regulations

6.1 Course requirements

There are a number of compulsory modules on the course and these must be taken for you the student to be able to gain the final award. All Year 1 (Stage 1) modules are compulsory and there are modules in Year 2 and the Final Year (Stage 2) which are compulsory. Some of these are compulsory in their own right and some are selected from a limited choice set.

All students are registered for the Award of a Bachelor Honours Degree Public Relations, Bachelor Honours Degree Public Relations and Marketing or Bachelor Honours Degree Public Relations and Management. This requires 360 credits including a minimum of 220 at Level 5 or above with a minimum of 100 at Level 6

To achieve the Award title of “… with Work Placement” the Work Placement must be undertaken in Year 3 of the course and successfully completed. The Work placement route requires successful completion of BC3000, which has a notional credit rating of 120 credits. International study route requires successful completion of BC3008, which has a notional credit rating of 120 credits

To achieve the Award title of “… with International Study” the overseas study year must be undertaken in Year 3 of the course and successfully completed. It is not sufficient to study overseas as part of or the whole of Year 2 on the course.

The Course Board has the right, at its discretion, to offer an individual student an exit award for partial completion, in line with the University regulations. Bachelor Degree Public Relations/Public Relations and Marketing/Public Relations and Management. This requires 320 credits including a minimum of 180 at Level 5 or above with a minimum of 60 at Level 6. If this is with the work placement route it requires successful completion of BC3000, which has a notional credit rating of 120 credits. International study route requires successful completion of BC3008, which has a notional credit rating of 120 credits Diploma in Higher Education in Public Relations/Public Relations and Marketing/Public Relations and Management. Requires 240 credits including a minimum of 100 at Level 5 or above. Certificate in Higher Education. Requires 120 credits at Level 4 or above

6.2 Classification of Awards

The University publishes the principles underpinning the way in which awards and results are decided in Academic Regulations Section H. Decisions about the overall classification of awards are made by Assessment Boards through the application of the academic and relevant course regulations. In simple terms an undergraduate honours degree classification is based on the highest classification:

https://www.uclan.ac.uk/students/study/files/201516_Academic_Calendar.pdf


1. The Average Percentage Mark (APM) of your level 5 and 6 modules (generally taken in years 2 and 3 of a full time course) weighted 30:70. Or Your Average Percentage Mark in year 3 only (i.e. your level 6 modules)

If the APM is near a borderline, ‘at the discretion of the Assessment Board, students may be classified according to the academic judgement of the Assessment Board taking into account their overall profile and performance with the minimum requirement that:

1. A minimum of 3 modules (60 credits) at level 6 are in the classification band and

The APM is no lower than 2 percentage points below that required for the higher classification.’

In operating discretion for profiling Course Assessment Boards will use academic judgement and may refer to performance in core modules; the placement component, the dissertation/project or other factors which have been published to students.

7. Student voice

You can play an important part in the process of improving the quality of this course through the feedback you give. In addition to the on-going discussion with the course team throughout the year, there are a range of mechanisms for you to feedback about your experience of teaching and learning. We aim to respond to your feedback and let you know of our plans for improvement. Last year, based on student feedback we changed the semester of modules and changed some assessment briefs. The Students Union can support you in voicing your opinion, provide on-going advice and support, and encourage your involvement in all feedback opportunities. They will be requesting that you complete the National Student Survey (during semester 2 for students in their final year of study) or the UCLan Student Survey (all other students). The Students’ Union and University work closely together to ensure that the student voice is heard in all matters of student-life. We encourage students to provide constructive feedback throughout their time at university, through course reps, surveys and any other appropriate means, The Union’s Student Affairs Committee (SAC), members of Students’ Council and School Presidents each have particular representative responsibilities, and are involved with decision making committees as high as the University Board. Therefore it is very important students engage with the democratic processes of the Students’ Union and elect the students they see as most able to represent them.

7.1 Course Representatives and School Presidents

A course representative is a student who represents their fellow students’ views and opinions to the course team, school, university and students’ union. Course representatives work proactively and diplomatically to improve the academic and non-academic experiences of students. The role of a course representative is extremely beneficial to both students on your course and the university. It enables students to have ownership of their student experience and voice their opinions and share positive practice with the course team, primarily the Student Staff Liaison Committee Meetings (see below). Course representatives will be elected every year either in April or September. Alongside receiving recognition, support and respect being a course representative is a great opportunity to enhance your employability skills. If you are interested in becoming a course representative and wish to find out more about the role visit the Students’ Union website or by emailing: [email protected].

School Presidents meanwhile are annually elected representatives who voice the opinions of

students within each school. They communicate and engage with students in their school to

gain feedback and work in partnership with senior management to create positive change.

They are also trained to support and signpost course representatives where needed. If you

wish to find out who is your School President or more about the role visit the Students’ Union

website or email: [email protected]

7.2 Student Staff Liaison Committee Meetings (SSLC)

The purpose of a SSLC meeting is to provide the opportunity for course representatives to feedback to staff about the course, the overall student experience and to inform developments which will improve future courses. These meetings are normally scheduled once per semester. Your Course Leader will facilitate the meetings using guidelines and provide a record of the meeting with any decisions and / or responses made and / or actions taken as a result of the discussions held. The meetings include discussion of items forwarded by course representatives, normally related to the following agenda items (dependent on time of year). The course team encourage student feedback in all areas and recognise that additional items for discussion may also be raised at the meeting

Update on actions completed since the last meeting

Feedback about the previous year – discussion of external examiner’s report; outcomes of National /UCLan student surveys.

Review of enrolment / induction experience;

Course organisation and management (from each individual year group, and the course overall);

Experience of modules - teaching, assessment, feedback;

Experience of academic support which may include e.g. Personal Development Planning, Academic Advisor arrangements and The Card;

Other aspects of University life relevant to student experience e.g. learning resources, IT, library;

Any other issues raised by students or staff.

http://www.uclansu.co.uk/


http://www.uclansu.co.uk/schoolpresidents

http://www.uclansu.co.uk/schoolpresidents


7.3 Complaints

The University recognises that there may be occasions when you have cause for complaint about the service you have received, when this happens, the complaints procedure is intended to provide an accessible, fair and straightforward system which ensures as effective, prompt and appropriate response. Click on this link for more information Complaints Procedure

http://www5.uclan.ac.uk/ou/sass/resource-centre/External%20Library/Complaints%20Procedure.doc

8. Appendices

8.1 Programme Specification

BA (HONS) PR AND MARKETING

UNIVERSITY OF CENTRAL LANCASHIRE

Programme Specification

This Programme Specification provides a concise summary of the main features of the

programme and the learning outcomes that a typical student might reasonably be

expected to achieve and demonstrate if he/she takes full advantage of the learning

opportunities that are provided.

Sources of information on the programme can be found in Section 17

1. Awarding Institution / Body

University of Central Lancashire

2. Teaching Institution and Location of Delivery


3. University School/Centre

School of Business

4. External Accreditation

Chartered Institute of Public Relations

approved

5. Title of Final Award

BA (Hons) Public Relations and Marketing (3

year full-time)

BA (Hons) Public Relations and Marketing with

Work Placement (4 year full-time)

BA (Hons) Public Relations and Marketing with

International Study (4 year full-time)

6. Modes of Attendance offered

3 or 4 years full time.

7. UCAS Code

C30 CLANC NY10 Mod\ BCJHP

8. Relevant Subject Benchmarking Group(s)

Business and Management

9. Other external influences

European Public Relations Research and

Education Association (Euprera) and

European Communications Research and

Education Association (Ecrea)

Chartered Institute of Marketing (CIM)

Market Research Society (MRS)

Chartered Management Institute (CMI)

Institute of Direct Marketing (IDM)

10. Date of production/revision of this form

July 2015

11. Aims of the Programme

To develop public relations practitioners who are independent thinkers and versatile doers

To enable students to acquire the necessary skills, competencies and reasoning abilities required to move confidently from the course into a public relations career

To encourage the development of critical thinking, reasoning skills and independence of thought

To provide learning environment for students’ personal development and growth, both as individuals and as contributors to teams and groups

To provide a framework and balance of core modules, which will enable students to meet

the course aim

To equip the student with a broad range of business and personal transferable skills.

To offer students an opportunity to undertake a placement year an introduction to business practice by means of practical training/ development period and to encourage students to integrate their academic studies with their practical experience of business.

To offer students a range of international experiences that lead to the award of an international degree and to help our students build their global future

To develop an understanding of different domains of knowledge and the different perspectives in the study and practice of marketing, in both a domestic and international context

To provide an in-depth and intellectually challenging study of marketing, whilst encouraging independent judgement and awareness

To enhance the learner’s intellectual and transferable skills, especially those relevant to the practice of marketing, including analytical, critical, individual and team skills

To appreciate new emerging ideas and trends affecting the marketing industry

To offer students an opportunity to undertake a placement year an introduction to business practise by means of practical training/development period and encourage students to integrate their academic studies with their practical experience of business(Work placement students)

To offer students an opportunity to study abroad, where they can, demonstrate initiative, independence, motivation and understanding of another culture. Depending on where they study, a working knowledge of another language(study abroad students

1. Learning Outcomes, Teaching, Learning and Assessment Methods

A. Knowledge and Understanding

A1) Public Relations theory, practice and local, regional, national and international contexts.

A2) Management theory, practice and behaviour in organisational and public relations

contexts with emphasis on employability.

A3) Communication, sociology and psychology theory and practice in public relations

contexts.

A4) Situational analysis, strategic planning, monitoring and evaluation.

A5) Electronic and international public relations.

A6) Cultures and ethics.

A7) Demonstrate an understanding of the role, processes and practice of marketing in a

range of contexts

A8) Evaluate, respond to and communicate with relevant customers and markets in a range

of contexts

A9) Demonstrate an understanding of and ability to apply classical and contemporary

principles of marketing within business planning

A10) Apply theories of marketing in evaluating practice within an employer organisation

(sandwich students)

Teaching and Learning Methods

Acquisition of core knowledge and understanding is mainly through lectures and seminar

work. Some ideas and theories are developed during computer workshop sessions, which

enable students to assess their understanding of key themes through practical application.

There is an emphasis on active learning through seminars and practical classes.

Both group and individual activities are used to encourage interaction, peer group learning

and support, as well as independent study.

Lectures, seminar discussions and presentations, workshop assignments, case studies,

projects, portfolios, applied contextual studies/application

Assessment methods




B. Subject-specific skills

B1) Develop and manage public relations tools and techniques to enhance employability of

undergraduates.

B2) Plan, implements, monitors and evaluates public relations programmes.

B3) Produce communications for public relations contexts.

B4) Apply theoretical principles, using appropriate research methods.

B5) Manage staff and administrative processes

B6) Demonstrate an understanding of the role and functions of marketing in a range of

contexts and critically analyse marketing problems and recommend solutions;

B7) Evaluate the importance of research and trend analysis relevant in the marketing

domain;

B8) Demonstrate the ability to apply classical and contemporary marketing theory in

practical and experiential situations;

B9) Reflect on personal growth and academic professional development through the

placement or international study period (where taken)


Contextual studies, assignments and presentations. Case study analysis, evaluation and

presentation. Assignments. Students will learn to formulate, test and appraise their ideas

through workshops, group work and projects.

Assessment methods

Essays, in-class assessment (short tests and timed assignments), dissertation,

presentations, workshop assignments, case studies, projects, market analysis, reports.

C. Thinking Skills

C1) Creative and critical thinking skills and their application to issue analysis. Creative skills

include: fluency, flexibility, originality and elaboration.

C2) Conceptual analysis, priority analysis, deductive and inductive reasoning.

C3) Students will be able to analyse and synthesize their thinking.

C4) In addition, they will be able to apply the important skills of information literacy, critical

reading, persuasive essay writing, planning, implementing and presenting findings of

individual/group research.

C5) Select, collate, analyse and synthesise information from a range of sources;

C6) Use self-awareness and creativity in problem solving and reasoning;

C7) Apply practical solutions to real problems based upon the application of analysis and

reflection.


Contextual studies set in specific areas, case study analysis and presentations, individual

and group projects, most of them real life, assignments and seminar presentations.

Consultancy style workshops at all levels allow the students to actively solve problems and

apply principles and data to their own research projects.

Assessment methods

Essays, in-class assessment (timed assignments), dissertation, presentations (including

media interviews), workshop assignments, case studies, projects. The work-based project

and the live client marketing research project modules are tested in more practical terms in

delivering to the tasks or brief set.

D. Other skills relevant to employability and personal development

D1) Oral and written communication skills.

D2) Ability to collate, evaluate and transfer information.

D3) Ability to work as a member of a team.

D4) Ability to achieve objectives independently

D5) Demonstrate a capacity to learn, understand and critically evaluate.

D6) Understand the importance of reflective practice for continual professional development

and career progression;

D7) Work effectively to complete tasks as an individual or in groups within structured and

unstructured contexts;

D8) Effectively utilise a range of communication skills for different purposes including the

effective use of ICT.



presentation. Group and individual assignments. The use of experiential learning and

learner-centred activities such as role plays and presentations, together with encouraging

both self-analysis and evaluation will enable continuous personal and professional

development. Students will engage in presentations on a regular basis and when possible

will be offered leadership, teamwork and outdoor experiences.

Assessment methods

This may take the form of skills audits, reflective portfolios, case studies and learning

contracts. Group based problem solving activities are assessed from both a process and

output perspective. Presentations and reflective reports, in addition to marketing plan and

PR plans assist in the assessment of transferable skills.



Level Module

Code

Module Title Credit

rating

Level 6 BC3000

BC3008

PR3101

PR3105

PR3109

MK3990

PR3110

MK3025

MK3003

MK3002

Work Placement (Optional in year 3)

International Study

(Optional in year 3)

Public Relations

Consultancy (Comp)


(Comp)

Public Affairs (O)

Marketing/Advertising/PR

and Business Dissertation

(Comp)

Internal Corporate Communication (O)

Enhancing Employability

through work related

learning (O)

Applied Marketing

Research (O)

Strategic Marketing:

Concepts & Applications

(Comp)

120

120

20

20

20

20

20

20

20

20





Bachelor Degree




MK3035

MK3040

MK3111

Brand Management (O)

Campaign Planning

International Marketing (O)

20

20

20

Level 5 PR2103

PR2000

PR2105

MK2001

MK2206

MK2000

MK2005

MK2204



(Comp)



Management (O)


Marketing Management (Comp)

Marketing Research (Comp) Digital Marketing Planning (O)

Integrated Marketing Communications (O) Buyer Behaviour (O)

20

20

20

20

20

20

20

20

Diploma of Higher

Education



or above

MK2025


Development

20

Level 4 PR1006

PR1105

PR1103

BC1000

MK1002

MK1101


(Comp)



Introduction to


(Comp)



(Comp)

Human Behaviour(Comp)

Marketing Principles (Comp)

20

20

20

20

20

20


Education


4 or above

15. Personal Development Planning

Personal Development Planning (PDP) exists on each level of the programme and allows the

student to reflect upon his/her skills base and plan for future personal development is

developed, practised, monitored and assessed. This module will draw together all elements

of PDP in addition to calling upon student experiences within the workplace and other extra-

curricular scenarios. There will be a strong focus on developing the individual employability

and lifelong learning skills.

During the course, considerable time is spent encouraging and facilitating the students’ own

personal development planning. Undergraduates are encouraged to develop analytically and

to work individually and as part of a team.

Students spend time working and learning in ‘real life’ situations in the division’s

communication’s agency, and have to produce work for ‘real’ clients throughout the course.

PDP will be introduced in induction week of year 1 and will continue in discussion with

lecturers and peers on the programme. These discussions will focus on learning taking place

through activities outside of the University, through feedback on assessed work, group work,

and any part-time or other work experience. These discussions will lead to students being

able to identify and articulate skills for their own development and particularly for matching

themselves to aspired careers

The PDP is particularly enhanced throughout the placement year (where taken). Students

draw learning from year 1 and 2 to inform their development within an organisation. During

year 3 PDP is designed to allow students to access more clearly and reflect upon the values

of forms of experiential learning.

The international study route where there is an opportunity to study abroad in Year 2, provides

an opportunity for students to develop skills in setting up and managing the experience,

enabling them to develop the following, initiative, , motivation, working independently and

working in another culture, possibly with a different language.

16. Admissions criteria

Students will normally be expected to have achieved 240 points at ‘A’ level, with at least 220

points from A2 subjects. Students with an equivalent overseas qualification will also be

considered favourably.

The University’s minimum standard entry requirements for degree level study is a 12 unit

profile, made up from one of the following:

At least two A2 level subjects including

One A2 level subject plus one single award Advanced VCE

One double or two single award(s) Advanced VCE

Other acceptable qualifications include:

Scottish Certificate of Education Higher Grade

Irish Leaving Certificate Higher Grade

International Baccalaureate

BTEC National Certificate/Diploma

Kite marked Access Course

Applications from individuals with non-standard qualifications, relevant work or life experience

and who can demonstrate the ability to cope with and benefit from degree-level studies are

welcome and will these applicants will be interviewed. If applicants have not studied recently

they may need to undertake an Access programme first.

17. Key sources of information about the programme

Programme leader Dr Candan Celik Elmer [email protected] Fact sheet

http://www.uclan.ac.uk/information/courses/index.php?discipline=Marketing&level=Undergraduate&study_mode=Al

Prospectus http://www.uclan.ac.uk/courses/index.htm Prospectus Hard Copy: Contact University Admissions Department

[email protected] University Admissions Department: email [email protected] Advise about applications http://www.uclan.ac.uk/courses/ug/applying.htm Open Days and Campus Tours http://www.uclan.ac.uk/opendays/index.htm Department Website

http://www.uclan.ac.uk/schools/lbs/about/subjects/marketing/index.php Information about the UCLan http:///www.uclan.ac.uk Information about the City of Preston http://www.uclan.ac.uk/guide2/preston/index.htm Information about Student Life at UCLan http://www.yourunion.co.uk




http://www.uclan.ac.uk/courses/index.htm



http://www.uclan.ac.uk/courses/ug/applying.htm

http://www.uclan.ac.uk/opendays/index.htm

http://www.uclan.ac.uk/schools/lbs/about/subjects/marketing/index.php

http://www.uclan.ac.uk

http://www.uclan.ac.uk/guide2/preston/index.htm

http://www.yourunion.co.uk/

BA (HONS) PUBLIC RELATIONS PROGRAMME SPECIFICATION

UNIVERSITY OF CENTRAL LANCASHIRE


This Programme Specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided.


12. Awarding Institution / Body University of Central Lancashire



14. University School/Centre School of Business

15. External Accreditation Chartered Institute of Public Relations approved



Specialist pathways:

BA (Hons) Public Relations (Entertainment)

BA (Hons) Public Relations (Sports)

17. Modes of Attendance offered 3 years full-time or 4 years full time with either work placement or international study

18. UCAS Code P210




European Public Relations Research and Education Association (EUPRERA) and European Communications Research and Education Association (ECREA)


September 2014


To develop public relations practitioners who are independent thinkers and versatile doers;



To provide learning environment for students' personal development and growth, both as individuals and as contributors to teams and groups;

To provide a framework and balance of core modules, which will enable students to meet the course aim.

To equip the student with a broad range of business and personal transferable skills.*

To offer students an opportunity to undertake a placement year to give them an introduction to business practice and workplace skills.*

To encourage students to integrate their academic studies with their practical experience of business.

To offer students an opportunity to study abroad, demonstrate initiative, independence, motivation.

To offer students the opportunity to gain a knowledge of another language.



A1) Public relations theory, practice and local, regional, national and international contexts.

A2) Management theory, practice and behaviour in organisational and public relations contexts with emphasis on employability.

A3) Communication, sociology and psychology theory and practice in public relations contexts.





Acquisition of core knowledge and understanding is mainly through lectures and seminar work. Some ideas and theories are developed during computer workshop sessions, which enable students to assess their understanding of key themes through practical application. There is an emphasis on active learning through seminars and practical classes.

Both group and individual activities are used to encourage interaction, peer group learning and support, as well as independent study.

Lectures, seminar discussions and presentations, workshop assignments, case studies, projects, portfolios, applied contextual studies/application.

Assessment methods

Essays, in-class assessment (timed assignments), dissertation, presentations, peer assessment, workshop assignments, case studies, online content group work, campaigns, projects, online content.


B1) Develop and manage public relations tools and techniques to enhance employability of undergraduates.

B2) Plan, implement, monitor and evaluate public relations programmes.





Contextual studies, assignments and presentations. Case study analysis, evaluation and presentation. Assignments.

Assessment methods

Essays, in-class assessment (short tests and timed assignments), dissertation, presentations, workshop assignments, case studies, projects.

C. Thinking Skills

C1) Contextual studies set in specific areas.

C2) Case study analysis and presentations.

C3) Individual and group projects, some ‘live’ projects.

C4) Assignments and seminar presentations.


Creative and critical thinking skills and their application to issue analysis. Creative e skills include: fluency, flexibility, originality and elaboration. Critical thinking skills include conceptual analysis, priority analysis, deductive and inductive reasoning.

Students will be able to analyse and synthesize their thinking. In addition, they will be able to apply the important skills of information literacy, critical reading, persuasive essay writing, planning, implementing and presenting findings of individual/group research.

The opportunities provided to work in business and study abroad can serve to widen and enhance the student experience. A broad experience provides the foundation for developing higher level critical thinking skills.

Assessment methods

Essays, in-class assessment (timed assignments), dissertation, presentations (including media interviews), workshop assignments, case studies,






D5) Demonstrate a capacity to learn, understand and critically evaluate


Contextual studies, assignments and presentations. Case study analysis, evaluation and presentation. Group and individual assignments.

The common core of personal and professional development modules studied throughout the programme seek to enhance the students’ employability, initiative and focus on life choices post- University.

Assessment methods

Essays, in-class assessment (short tests), dissertation, presentations, workshop assignments, case studies, projects.



Level Module Code

Module Title Credit rating

Level 6 PR 3101

Public Relations Consultancy

20

Honours Bachelor Degree

BA (Hons) in Public Relations; Public Relations(Business Communication); Public Relations(Entertainment);Public Relations(Political Communication);Public Relations(Sports)



Bachelor Degree

BA Public Relations; Public Relations(Business Communication);Public Relations(Entertainment);Public Relations(Political Communication);Public Relations(Sports)



PR 3105 Public Relations in Practice

20

PR3104 Dissertation 20

PR 3110 Internal Corporate Communication

20

PR 3008 Issues and Crisis Communication

20

PR 3109 Public Affairs 20

BC 3000

BC3008

Work Placement

International Study

120

120


PR3012 FI3009 FM3051

Creative industries and communication Visual Culture and Popular Music Creative Events Management

20

20

20

Sports Pathway:

PR3112 Sports PR 20

Level 5 PR 2000

Corporate Reputation and Organisational Relationship Management

20

Diploma of Higher Education in Public Relations; Public Relations(Business Communication);Public Relations(Entertainment);Public Relations(Political Communication);Public Relations (Sports)

Requires 240 credits including a minimum of 100 at Level 5 or above

PR2103

Theories of Cross Cultural Persuasive Communication

20

PR2204 Research Methods 20

PR2007

Social Media for Public Relations

20

PR 2105 Media Relations 20

20

MK2025 Employability and Personal Development

20


FI 2010

Youth & Popular Culture

20

Sports Pathway:

TL1037

Introduction to Sports Management

20

TL2066 Experiential Learning 20

Level 4 PR1103

Introduction to Communication Theory and Practice

20 Certificate of Higher Education in Public Relations

Requires 120 credits at Level 4 or above

PR1104

Fundamentals of Public Relations Research

20

PR1105

Effective Writing and Presentation Skills

20

PR1006 Public Relations in Context

20

MK 1000 Digital Essentials 20

BC 1000

Introduction to Personal and Professional Practice

(compulsory module)

20

Plus up to 2 options available within the School that the Course Leader deems appropriate for the programme of study. Further such modules must be agreed upon by the External Examiner


The students’ ability to reflect upon their skills base and plan for future personal development is developed, practiced, monitored and assessed throughout the programme and there is a strong focus on developing the individual’s employability and lifelong learning skills.

Personal Development Planning exists as a formal strand in years 1, 2, and 3 / 4. These modules are designed to equip students with the ability to enhance personal, academic and professional skills and plan for their future career development.


Students will normally be expected to have achieved 240 points at ‘A’ level, with at least 220 points from A2 subjects. Students with an equivalent overseas qualification will also be considered favourably.

Mature students and candidates with non-standard qualifications are also considered, if they

have substantial professional or other relevant experience.

Minority ethnic groups and disabled people are under-represented in the Public Relations and Communication industries, and the division is active in trying to redress this imbalance. Applications from members of these groups are particularly welcome.


Programme leader Christopher Shaw [email protected]

LBS website: http://www.uclan.ac.uk/lbs

University Admissions Department: email [email protected]

Chartered Institute of Public Relations website: hhtp://www.cipr.org

UCAS handbook

Your guide to studying public relations at Uclan: https://www.uclan.ac.uk/schools/lbs/about/subjects/public_relations/files/210x210_Public_Relations-WEB.pdf

http://www.uclan.ac.uk/lbs


https://www.uclan.ac.uk/schools/lbs/about/subjects/public_relations/files/210x210_Public_Relations-WEB.pdf


BA (Hons) Public Relations and MANAGEMENT


This Programme Specification provides a concise summary of the main features of the

programme and the learning outcomes that a typical student might reasonably be

expected to achieve and demonstrate if he/she takes full advantage of the learning

opportunities that are provided.


24. Awarding Institution / Body




26. University School/Centre

Lancashire Business School

27. External Accreditation

Chartered Institute of Public Relations

approved


BA (Hons) Public Relations and Management (3

year full-time)


with Work Placement (4 year full-time)

BA (Hons) Public Relations and Management with

International Study (4 year full-time)

29. Modes of Attendance offered

3 or 4 years full time.

30. UCAS Code

C30 CLANC NY10 Mod\ BCJHP




European Public Relations Research and

Education Association (Euprera) and

European Communications Research and

Education Association (Ecrea)


June 2015


To develop public relations practitioners who are independent thinkers and versatile doers



To provide learning environment for students’ personal development and growth, both as individuals and as contributors to teams and groups

To provide a framework and balance of core modules, which will enable students to meet the course aim

To equip the student with a broad range of business and personal transferable skills.

To offer students an opportunity to undertake a placement year an introduction to business practice by means of practical training/ development period and to encourage students to integrate their academic studies with their practical experience of business.

To offer students a range of international experiences that lead to the award of an international degree and to help our students build their global future

To develop an understanding of different domains of knowledge, and the various perspectives brought to bear on issues related to the study and practice of management.

To enhance critical and conceptual thinking and reasoning skills in the evaluation of the body of knowledge and research relating to management

To enhance the learner’s intellectual and transferable skills, especially those relevant to the practice of marketing, including analytical, critical, individual and team skills

To encourage engagement in research in a management context.

To enhance the learner’s intellectual and transferable skills, particularly with reference to organisational and people management.

The develop the learner’s ability to design, manage and implement a process of personal learning which leads to the development of key personal, professional, social and transferable skills.



A1) Public Relations theory, practice and local, regional, national and international contexts.

A2) Management theory, practice and behaviour in organisational and public relations

contexts with emphasis on employability.

A3) Communication, sociology and psychology theory and practice in public relations

contexts.




A7) Demonstrate an understanding of the impact of the external environment on the

strategy, behaviour and management of organisations

A8) Demonstrate an understanding of internal aspects, functions and processes of

organisations

A9) Demonstrate an ability to use theories, models and frameworks to critically evaluate the

meaning, process and practice of management

A10) Demonstrate an understanding of theoretical concepts of self-awareness, personal

reflection and continuing development.


Acquisition of core knowledge and understanding is mainly through lectures and seminar

work. Some ideas and theories are developed during computer workshop sessions, which

enable students to assess their understanding of key themes through practical application.

There is an emphasis on active learning through seminars and practical classes.

Both group and individual activities are used to encourage interaction, peer group learning

and support, as well as independent study.

Lectures, seminar discussions and presentations, workshop assignments, case studies,

projects, portfolios, applied contextual studies/application

Assessment methods





B1) Develop and manage public relations tools and techniques to enhance employability of

undergraduates.

B2) Plan, implements, monitors and evaluates public relations programmes.




B6) Critically evaluate the role and nature of management

B7) Critically analyse a range of management and business problems and situations

both real and simulated

B8) Demonstrate an ability to apply a range of management techniques, financial and CIT

methods to analyse management situations.

B9) Ability to conduct research into Management and Business issues, either

individually or as part of a team for projects, dissertations and presentations



presentation. Assignments. Students will learn subject specific skills through a series of

workshops, group work and projects in which student ideas are formulated, developed,

tested and apprised. Students will also undertake Manager Shadowing, develop Business

Plans, participate in a real company project and produce independent research.

Assessment methods

Essays, in-class assessment (short tests and timed assignments), dissertation,

presentations, workshop assignments, case studies, projects.

C. Thinking Skills

C1) Creative and critical thinking skills and their application to issue analysis. Creative skills

include: fluency, flexibility, originality and elaboration.

C2) Conceptual analysis, priority analysis, deductive and inductive reasoning.

C3) Students will be able to analyse and synthesize their thinking.

C4) In addition, they will be able to apply the important skills of information literacy, critical

reading, persuasive essay writing, planning, implementing and presenting findings of

individual/group research.

C5) Select, collate, analyse and synthesise information from a range of sources

C6) Critically relate relevant concepts to evidence from practical applications and

development

C7) Evaluate problem-solving tools and techniques specific to the process of

management

C8) Plan and conduct individual research projects and effectively communicate the

outcomes

C9) Apply different approaches to different experiences and situations and to reflect and

learn from those experiences.


Contextual studies set in specific areas, case study analysis and presentations, individual

and group projects, most of them real life, assignments and seminar presentations.

Consultancy projects allow the students to actively engage in solving problems and applying

theoretical principles and data to their own research projects.

The opportunities provided to work in business and study abroad can serve to widen and

enhance the student experience. A broad experience provides the foundation for developing

higher level critical thinking skills.

Assessment methods

Essays, in-class assessment (timed assignments), dissertation, presentations (including

media interviews), workshop assignments, case studies, projects. Specifically, critical essays,

dissertation and management research projects provide students with a means to apply

thinking skills both on a theoretical and consultancy style basis.






D5) Demonstrate a capacity to learn, understand and critically evaluate.

D6) Research a wide range of sources of information from professional and academic

journals and the Internet

D7) Discuss and communicate ideas clearly, orally and in writing

D8) Demonstrate IT skills in a range of business office software

D9) Work independently, demonstrating initiative and motivation

D10) Work effectively within a team

D11) Organise one’s own learning in order to meet deadlines



presentation. Group and individual assignments. Experiential learning and learner-centred

activities such as encouraging self-awareness through individual and collective reflection,

role plays, presentations, simulations, and group and individual exercises will enable

continuous personal and professional development. In addition, undertaking real projects in

organisations will enable students to evaluate their developmental progress

The common core of personal and professional development modules studied throughout

the programme seek to enhance the students’ employability, initiative and focus on life

choices post-university.

Assessment methods

Essays, in-class assessment (short tests), dissertation, presentations, workshop

assignments, case studies, projects, business and technical IT reports, portfolios,

interviews, employability tests, reflective exercises.



Level Module

Code

Module Title Credit

rating

Level 6 BC 3000

BC3008

PR3101

PR3105

PR3104

PR3109

PR3110

MD3415

HR3024

HR3026

Work Placement


International Study


Public Relations

Consultancy (Comp)


(Comp)

Dissertation (Comp)

Public Affairs (O) Internal Corporate Communication (O) Business Strategy (Comp) Evaluating Human Resources Management (O)

Management Consultancy

Skills (C)

120

120

20

20

20

20

20

20

20

20





Bachelor Degree




Level 5 PR2103



(O)

20

Diploma of Higher

Education



or above

PR2000

PR2105

PR2204

PR2007

HR2050

HR2039

HR2015

MK2025



Management (Comp)


Research Methods (Comp)

Social Media for Public

Relations (O)

Managing Personnel and

Human Resources (O)

Employment Law (O)

Work and Organizational

Change (C)

Students must choose

from the following

options dependent on

their programme route


Development

20

20

20

20

20

20

20

20

Level 4 PR1006

PR1105

PR1103

MK1002

BC1000

HR1010

HR1014


(Comp)



Introduction to


(Comp)

Human Behaviour (O)



(Comp)

Management in Context

(Comp)

Management and Organizations (Comp)

20

20

20

20

20

20

20


Education


4 or above


During the course, considerable time is spent encouraging and facilitating the students’ own

personal development planning. Undergraduates are encouraged to develop analytically and

to work individually and as part of a team.

Students spend time working and learning in ‘real life’ situations in the division’s

communication’s agency, and have to produce work for ‘real’ clients throughout the course.

The students’ ability to reflect upon their skills base and plan for future personal development

is developed, practiced, monitored and assessed throughout the programme and there is a

strong focus on developing the individual’s employability and lifelong learning skills.

Personal Development Planning exists as a formal strand in years 1, 2, and 3/ 4. These

modules are designed to equip students with the ability to enhance personal, academic and

professional skills and plan for their future career development.


Students will normally be expected to have achieved 240 points at ‘A’ level, with at least

220 points from A2 subjects. Students with an equivalent overseas qualification will also be

considered favourably.

The University’s minimum standard entry requirements for degree level study is a 12 unit

profile, made up from one of the following:

At least two A2 level subjects including

One A2 level subject plus one single award Advanced VCE

One double or two single award(s) Advanced VCE

Other acceptable qualifications include:

Scottish Certificate of Education Higher Grade

Irish Leaving Certificate Higher Grade

International Baccalaureate

BTEC National Certificate/Diploma

Kite marked Access Course

Applications from individuals with non-standard qualifications, relevant work or life experience

and who can demonstrate the ability to cope with and benefit from degree-level studies are

welcome and will these applicants will be interviewed. If applicants have not studied recently

they may need to undertake an Access programme first.


Programme leader Dr Candan Celik Elmer [email protected] LBS website: http://www.uclan.ac.uk/lbs University Admissions Department: email [email protected] Chartered Institute of Public Relations website: hhtp://www.cipr.org


http://www.uclan.ac.uk/lbs


UCAS handbook Your guide to studying public relations at Uclan

https://www.uclan.ac.uk/schools/lbs/about/subjects/public_relations/files/210x210_Public_R

elations-WEB.pdf



A1 A2 A3 A4

A5 A6 B1 B2 B3 B4

B5 C1 C2 C3 C4 D1 D2 D3 D4

D5

Level

6

PR3109

Public Affairs

O

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

PR3110

Internal Corporate

Communication O X X X x x x

x x

x

X

X X

PR3105 Public Relations in Practice Comp X X X X X X X X X

18. Curriculum Skills Map

Please tick in the relevant boxes where individual Programme Learning Outcomes are being assessed

Level

Module

Code Module Title

Core (C),

Compulsory

(COMP) or

Option (O)

Programme Learning Outcomes

Knowledge and

understanding Subject-specific Skills Thinking Skills

Other skills relevant

to employability and

personal

development

PR3101

Public Relations

Consultancy Comp X X X X

X

X

X

X X X X X X X X

X

LE

VE

L 5

MK2025


Development Comp

PR2000



Management O X x x

X

X

X x

X

PR2105 Media Relations Comp X X X X X X X X X X X X X

PR2103



Comp

X

X

X

X

X

X X

X

X

X

A1 A2 A3 A4

A5 A6 B1 B2 B3 B4

B5 C1 C2 C3 C4 D1 D2 D3 D4

D5

Level

4

BC1000

Introduction to Personal and

Professional Practice

Comp

X

X

X

X

X

X

X

X

X

X

PR1006 Public Relations in Context Comp X X X X

X

X X X X X X X

X

PR1103

Introduction to

Communication Theory Comp X X X X

X

X

X X X X X X

X

18. Curriculum Skills Map for PR modules

Please tick in the relevant boxes where individual Programme Learning Outcomes are being assessed

Level

Module

Code Module Title

Core (C),

Compulsory

(COMP) or

Option (O)


Knowledge and

understanding Subject-specific Skills Thinking Skills

Other skills relevant

to employability and

personal

development

PR1105


Presentation Skills O X X

X

X

X

X X X

X

18. Curriculum Skills Map for Marketing Modules


Level

Module

Code Module Title

Core (C)

or Option

(O)

Knowledge and

understanding

Subject-specific Skills

Thinking Skills

Other skills relevant to

employability and

personal development

A7 A8 A9 A10 B6 B7 B8 B9 C5 C6 C7 D6 D7 D8

LE

VE

L 6

BC3000 Work Placement

(for work placement students) Comp x x x x x x x x x x x x x x

BC3001

Continuing Professional Development

(for work placement students) Comp

x x x x x

BC3008 International Study O x x x x x

MK3002 Strategic Marketing: Concepts &

Applications Comp x x x

x x x

x x x x x

MK3025 Enhancing employability through

work related learning O

x x x x

MK3990 Marketing/Advertising/PR and

Business Dissertation O x x x

x x x

x x x x x x

MK3040 Campaign Planning O

MK3003 Applied Marketing Research O x x x x x x x x x x x

MK3035 Brand Management O x x x x x x x x x

MK3111 International Marketing O x x x x x x x x x x x


Level

Module

Code Module Title

Core (C) or

Option (O)

Knowledge and

understanding

Subject-specific Skills

Thinking Skills

Other skills relevant to

employability and

personal development

A7 A8 A9 A10 B6 B7 B8 B9 C5 C6 C7 D6 D7 D8

LE

VE

L 5

MK2001 Marketing Management Comp X X X X X X X X X X X

MK2005

Integrated Marketing

Communications O x X x

X X X

X X

X X X

MK2204 Buyer Behaviour O X X X X X X X X X X

MK2206 Marketing Research Comp X X X X X X X X X X

MK2000 Digital Marketing Planning O X X X X X X X X x X X

LE

VE

L 4

MK1006 Marketing Communications O X X x X X X X X X X X

MK1002 Human Behaviour Comp X X X X X X X X X X

MK1101 Marketing Principles Comp x x x x x x x x x x x

Tuition fees include:

Scheduled course tuition, academic, technical and administrative support,

use of course equipment and facilities.

Course related induction activities.

Course assessment and awards.

Access to the university’s library and online resources, including on-campus

wifi, networked and remote access to the university’s virtual learning

environment,

Use of the university’s estate and resources for scheduled activities and

learning support

Dissertation, project and/or thesis printing and binding where the submission

of printed and bound documents is a requirement for assessment of the

module.

Use of the university’s technical equipment and materials identified by the

course teaching team as essential for the completion of the course.

Items identified under your course name in Table One below

Table One:

Course

Additional items included in the tuition fees for

your course

MBA (full time course)

MSc Business Management

Postgraduate Certificate in Management

MA in Accounting and Finance

Residential event

MBA (part time course)

Diploma in Management Studies

Weekend schools and course events

Postgraduate Diploma in Human Resource

Management and Human Resource

Development

Diploma in Human Resource Management

Diploma in Human Resource Development

Chartered Institute of Personnel Development fee

(CIPD)

MSc in Oil and Gas Operations Management

MSc in Logistics and Supply Chain

Management

Chartered Institute of Logistics and Transport Fee

(CILT)

MA in Accounting and Finance Chartered Institute of Management Accountants

Fee (CIMA

Additional optional opportunities may be offered on your course.

These optional extra costs are NOT included within the Tuition Fees.

Optional items – all courses Estimated costs

Travel to course related work

placements, work experience, voluntary

work, or site visits (for example costs of

petrol, business level motor insurance

cover, taxis, train fares, bus fares etc.).

Variable depending on the distance travelled and the

method of transport chosen.

Library fines & charges

Avoid these by returning on time or

renewing books!

On time £0.00

0-8 days overdue £0.10-0.50 per day

9+ days overdue £0.50-£1.00 per day

40+ days replacement cost and administrative

charges/account suspension

Costs of obtaining medical or other

evidence to support applications for

extenuating circumstance applications

relating to assessments.

For example a medical certificate may cost from £10.

Fees for arranging and invigilating

course examination(s) off campus are

payable by the student (where permitted

by course regulations and approved by

course leaders)

£300

Printing of electronic books, journals

etc.

Variable, but recommended academic text books often

cost between £15-80 per copy, although some cost

outside of this range.

Printing of reports, course materials and

other course documents, which have

been supplied or are available

electronically or in hard copy in the

library.

Estimated £0.10 per copy sheet

Living costs:

Living costs are not included in your tuition fees. You will need to budget for

these separately. Below is an indication of some typical living costs, but

everyone is different and you are strongly advised to plan your own budget.

Typical items Estimated

weekly costs

lower range

Estimated

weekly costs

higher range

Accommodation:

University Halls of Residence based on a 42 week

contract.

Private Halls of Residence

(Living at home may reduce your accommodation

costs)

£79.03

£70

(£0)

£107.83

£110

Food £20 £30

Internet connection

(free wifi on campus, in university halls of residence

and in some private accommodation)

£0 £12

Toiletries/Laundry £5 £15

Gas/electricity/water

(included within university halls of residence costs

and some private accommodation – check your

contract)

£0 £20

Printing, copying, stationery. £2.50 £10

Travel expenses

(varies by method & distance travelled e.g. on foot,

bicycle, bus, train or car. If using bus or train check

travel card / season ticket rates for savings).

University halls of residence and a good selection of

private accommodation are situated on campus or a

short walk from campus.

£0 £40

Mobile phone or landline £2.50 £10

Books £5 £10

Leisure £5 £25

Total per week £110 £282

Total for 42 weeks

(typical halls of residence contract)

£4,620 £11,844

Total for 52 weeks £5,720 £14,664

You may also need to budget for ‘one off’ or irregular costs

Typical items Notes

Bedding From £20

Clothes Costs vary depending on your needs

TV licence £145.50 per year

Insurances Costs vary depending on your needs.

Computer/laptop/telephone You will have access to University computers or laptops for

your studies or you may have your own you wish to bring.

If you are acquiring one to come to university the cost

varies depending on model and whether it is new or

refurbished.

Documents

BA (Hons) Public Relations and Marketing · BA (Hons) Public Relations and Marketing BA (Hons) Public Relations BA (Hons) Public Relations and Management 2015/2016 Dr. Candan Celik