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CTAs AND CONVERSION
Ezra Skobeloff
PROVIDING CONTEXT
CTAs Must Be Relevant & Specific
✱ What is most relevant to a persona’s decision making process? ✱ Determines what motivates them to click
✱ Be specific about:✱ What they will do, or ✱ What they will get
What More Context Means
YOU VS. ME
Changing The Narrative✱ We’re used to talking to our personas
✱ “Your pain is solved by our solution”
✱ In almost every aspect of copy, this is good!
✱ With CTAs?✱ We can do better!
LOOKING INTOBLOG CTAs
What I Looked At
Collecting Blog Data✱ 15 clients
✱ 2013 to present
✱ 2,771 total blogs
Selecting Blog Data✱ Minimum 20 views
✱ 1,047 blogs
✱ Average CTR = 1.27%
✱ Blogs with CTR ≥ 3%✱ 91 blogs
✱ Blogs with CTR = 0%✱ Minimum 75 views✱ 72 blogs
Segmenting The Success
✱ Blogs with CTR = 3% – 5.9%✱ 60 blogs
✱ Blogs with CTR = 6% – 8.9%✱ 16 blogs
✱ Blogs with CTR ≥ 9%✱ 15 blogs
What I Looked For✱ Lead copy:
✱ Does it exist?✱ How many sentences?✱ How many characters?
✱ Buttons:✱ Simple CTA?✱ Designed Button?
✱ Multiple offers?
WHAT DID I FIND?
HOW MUCH COPY IS THAT?
208 vs. 152 CharactersNeed more help? Click the 10 Blog Ideas in 10 Minutes button and let one of our Marketing Strategists help you create a couple of killer blog ideas for your business. Challenge us...you won't be disappointed.
vs.
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152 vs. 73 CharactersWant to learn about the importance of building your plane of visibility to ensure the success of SDN? Click below to download our informative whitepaper.
vs.
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RECOMMENDATIONS
Today’s Recommendations
✱ Provide only most relevant contextual info
✱ Limit character count
✱ Be specific
✱ Download My Whitepaper
Continuing The Research
Learn to convert all of your leads with the free inbound sales checklist
A
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Learn to convert your leads with the inbound sales checklist
QUESTIONS?Email [email protected]