Content Quality Checklist By Heidi Cohen of Actionable Marketing Guide

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Content Quality: ��The Essential Checklist

Here are 17 elements each piece of content needs:

  Is customer-centric.

  Helps and/or entertains people.

  Provides useful and unique information.

  Is produced on a regular basis.

  Speaks your customers’ language.

  Markets without promotion.

  Includes the keywords your audience searches on.

  Adds an emotional component.

  Incorporates your brand in a way that distinguishes your business.

Source: h*p://HeidiCohen.com/?p=21536 © 2014 – Heidi Cohen – AcFonable MarkeFng Guide

Content Quality Checklist (Continued)

  Uses a mix of media.

  Is contextually relevant.

  Implies trust.

  Can appear across different social media platforms.

  Lacks grammatical and/or spelling mistakes.

  Facilitates consumption.

  Is actionable.

  Involves resource investment.

For the full details, please check: http://heidicohen.com/?p=21536


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