Content Marketing for MLM CompaniesHow to turn content into money.

Presentation by ApogeeINVENT

What is Content Marketing?

Content marketing uses quality content to attract leads, build trust, and drive conversions.

It is the power of content that sells your business and builds your network.

What is Content Marketing?

Content Marketing includes:

• Blogs

• Social media posts

• Videos

• Slideshows

• Infographics

• Whitepapers / Articles

• Webinars

How to turn content into money

5 Simple Steps:

Step 1: Create QUALITY content.

Step 2: Optimize your content for your audience.

Step 3: Share your content through distribution channels.

Step 4: Track leads attracted by your content.

Step 5: Use more content to build trust and convert leads into sales or distributors in your network!

Step 1: Create Quality Content.

What does quality content look like?

Content should to be original. That doesn’t mean it can’t be a popular topic – it SHOULD be a popular or important topic. But it should be created by you.

Content should be valuable. Content has value if it provides information or entertains. When it does both- you’re golden!

Content should be relevant. The content needs to be relevant to your target audience and your business. Any leads from content not relevant to your business will have a low value because they are unlikely to convert.

Step 2: Optimize your content for your audience.

How do you optimize your content?

Make sure it displays well on all types of devices. Many web users are on mobile devices, so to appreciate your content, they need to be able to see it properly.

Create the content they are searching for. Think about what your target audience is looking for and create your blogs, articles, or webinars around those subjects.

Use the right markup. Make sure you are properly describing your content in its source code and using the markup language recommended by the search engines. You may need to ask your developer about this.

Step 3: Share your content

Now that you’ve created quality content and optimized it, SHARE IT!

Find out where your audience is, then share your content there.

Email: Email marketing has the highest ROI of digital marketing, so share your content via email.

Social Media: If you pick the right sites, social media can be an effective way to spread your content.

Paid Advertising: Some content, like whitepapers, ebooks, or webinars, are highly effective ways to gather leads when partnered with a paid advertising campaign like Google’s Adwords.

Step 4: Track leads attracted by your content.

To get the most out of your content, you should be tracking the leads it brings to you.

1. Harvest blog comments in your CRM

2. Include an email subscription sign up on your blog

3. Require users to put in their information before downloading whitepapers, articles, or viewing webinars

4. Track your email stats to see who is viewing and clicking on your content.

Step 5: Use more content to build trust and convert leads into sales or distributors in your network!

Now that your content is generating leads, use more quality content to build trust and turn those leads into sales or distributors.

• Use Email marketing to send drip emails or regular newsletters to your leads.

• Use leads on social media to post promotions, product information, or details of your opportunity. Build a relationship with your followers through personal stories, humor, and inspirational quotes.

• Contact your leads by phone to tell them about your business.

• Encourage leads to connect face-to-face with you at events or conventions.

• Continue to offer useful information, answer questions, and keep building relationships.

Get Started!

What are you waiting for?

Harness the power of content for your business and turn your content into money!

By ApogeeINVENT

TitanTeambuilder and TitanMLM

Grow and manage your MLM business with these powerful systems.

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