I Impact India Partners CSR Strategy & Execution | NGO Marketing & Communications

Doing good also needs a strategy

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Table of Contents

•  Partner’s Message

•  Who We Are

•  What We Do

•  Offering for Non-Profits/ Social Enterprise

•  Offering for Corporates

•  Testimonials

•  Our Clients

•  Why Us ?

•  Impact Thinking: Our Approach

•  Case Study : CSR Campaign

•  Case Study : Brand Revamp

•  Case Study : International Marketing & Branding

Onkar Kishan Khullar | Managing Partner , I Impact India Partners

In the past 10 years the development sector has grown faster than India’s economy. Today, India alone has 7.5 million nonprofits, which are expected to reach 10 million by 2020. We are in the midst of a global associational revolution, wherein the the third sector organisations are coming up faster than ever to help the society at large. Worldwide expenditure in the social sector accounted for nearly 5 percent of the combined global gross domestic product, or $1.1 trillion in economic activity. In the past few years we have seen that the social sector is transforming from a voluntary loose organisational structure to a corporate structure with more focus on professionalism and accountability. The age old methods of that which revolved around beseeching are dying and the industry is moving towards more self sustainable models. In 2009, we realised that cause marketing as a concept was gradually coming to India. A lot of MNC’s like Airtel, HUL, P&G etc. had started implementing their international best practices of Corporate Social Responsibility (CSR) in India. The movement got stronger with the Indian government bringing the Companies Bill into force in 2014. CSR has come into the mainframe only a few years back, and has started influencing the purchasing behavior of the Indian consumer. With the digital age, Indian consumers are better aware than ever, they don’t just buy a product, they buy a story The real problem in this sector is not lack of funds but lack of expertise in communication and innovation. After 5 years of extensive research and hands on experience in the social sector, we have compiled a new version of design thinking called Impact Thinking: a process to provide breakthrough solutions for everything in the development sector. Deep understanding of the problem allowed us to position ourselves as a social impact laboratory to help provide comprehensive solutions from strategy development to execution, for all corporates and social organizations who intend to do good. We provide end to end solution by upholding the values of a laboratory: Innovation

Your message needs to be believed, not just communicated!

Partner’s Message

“Together we can achieve more than any of us could

achieve individually.”

Social Impact Laboratory

I Impact India is an award-winning Indian consultancy that uses a combination of human-centered, design-based and a systems-led approach to help nonprofits and corporates create a better social impact.

Who we are ?

For a non-profit whether the goal is to raise awareness, build a community, convert existing community into donors, or some combination of all three, we exist to achieve all three.

We're a social good agency focused on consulting, cause related marketing and corporate social responsibility which not only makes the corporate’s initiatives impactful but also help them earn a return on their investment

We bring together leaders and organisations from businesses , government and social purpose sectors to build evidence-based, sustainable and scalable approaches in order to improve social impact.

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What we do ?

Sustainable Business Practices

Communication & Engagement

Social Impact

CSR StrategyNGO/ Social Enterprise Consultancy

Non- Profit Marketing

Strategic Brand Building

Fundraising Strategy

Sustainability Analysis

Website Development

Creative & Design

Impactful Strategy with Comprehensive Execution

Fundraising

StrategyPitch/PresentationProposalFundraising Capacity BuildingEventsDonation Box

Offering for NGOs & Social Enterprises Nonprofits today are facing greater challenges than ever. With 75 Lakh organizations operating in crowded issue spaces and competing for shrinking funding, nonprofits must find ways to differentiate themselves from the rest. NGO(s) that lack a clear, focused strategy can find themselves at a disadvantage - unable to stand out in the crowd and gain critical support of the key stakeholders. As your consultants, we work to help you define, hone and execute strategic plans and award-winning campaigns that engage donors, attract and retain corporate partners and drive your social impact objectives. Whether working to create a strong brand identity, leverage your communication resources effectively against your strategic goals, or develop robust partnership and sponsorship strategies, we seek to increase the relevance of your organization and align your mission-based services with the interests of your stakeholders.

7.5 Million

Creative & Design

Logo & TaglineCards, Brochures, Folders, Envelopes etc. Newsletter, Bulletin & ModulesAnnual ReportAdvertisements Print , Digital & OutdoorContent Creation

Non-Profit Marketing

Offline Marketing Campaigns Cause MarketingLaunch StrategyEvents

Online Online Marketing CampaignsGoogle GrantsDonor EngagementSocial Media Channel Management Blogging/Email/Whatsapp Marketing

Strategic Brand Building

Brand Concept/Brand BookBrand PersonalityBrand PositioningBrand Audit

Sustainability Strategy

Business Model Sustainability StrategySocial Innovation

Website

Development & ManagementSearch-Engine Optimisation 

Nonprofits How is your Non Profit Different ?

NGO/ Social Enterprise Consultancy

Offering for Corporates In our laboratory, we experiment to make tailor-made CSR strategies adjusted to your organization's qualities, aptitude, products/services, partner desires, long haul vision to drive successful on-ground execution prompting a sustainable change within communities you work with and causes you uphold. We have formulated a model named Corporate Social Investment that brings people together to collaborate, where holistic approach dominates over silos, where outcomes are defined and measured, where social impact follows focused strategies and effectiveness is of high priority.

1. Sustainable Business Practices We work with the management to construct effective and streamlined business solutions that engender growth. We conceptualize CSR strategy, define CSR philosophy and objectives which are in alignment with the corporate’s values, expertise, products and stakeholder expectations

2. Social Impact CSR needs specialsation, therefore, we can facilitate the companies to focus on their core area of work and leave the end-to-end CSR execution to us. We handle all the partnerships required to pull off the whole strategy and also take care of its on ground activation along with sending time-to-time reports to the client. We select the right NGO and cause which aligns with the client’s CSR vision and mission.

3. Communication and Engagement   Transforming a brand into a socially responsible leader does not happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers would find credible and connects with their values. We know how to leverage new and existing assets to effectively tell your cause story to the right audiences through traditional and emerging channels

•  Strategy Development

•  Sustainability Assessment

•  Policy Formulation•  Reporting•  Social Return

Assessment Matrix

•  Stakeholder Engagement•  Digital Marketing•  Influencer Outreach•  Positioning and Storytelling•  Cause-Related Marketing•  Communication Strategy

•  NGO Selection•  Partnerships•  Project

Implementation•  Employee

Engagement•  Project Management

CORPORATE SOCIAL INVESTMENT

Testimonials

Thank You I Impact India for your continued Support in Connecting us with the correct NGOs and generating Cause Related Marketing Event. Your participation ensured a smooth flow of work and success of our event.Mr. Amit ShahDGM, DLF

Creative, Focused & Hard workingParul KumarVice President, Prabhaav Foundation

I Impact India is a place where 'Humanity' meets 'Creativity'.Abhijeet SinhaCSR Consultant

Our Clients

Why Us?

Professional Social

Result Oriented We work in an environment where our team of experienced professionals strive to deliver results which are in line with the mission of the project. We don’t bill by the hour, we bill by the quality of work.

In-Depth ResearchWe have the largest knowledge bank of causes which has been

developed over several years across 23 different countries.

Impact Consultants Being a mid-sized organization the clients get high level of attention from the Impact Consultants. They have years of experience in various sectors like advertising, marketing, PR, social innovation and the social sector.

End-to-End Solution We do not believe in providing just the strategy, but also it’s

implementation, since we strongly believe an idea is best executed only by its creator.

Passion Passion for driving the mission of nonprofits. Our team of talented professionals and specialists have deep experience in the nonprofit space and a deep personal commitment towards driving positive impact.

Social Inclination With a deep understanding of the challenges nonprofits face in today’s

world, our experience allows us to have our finger on the pulse of what’s required to be successful-both at present and in the future.

CreativityWith a track record of delivering impact through design and creativity. We always try to make a difference in the society through our impactful designing.

Partnerships We have joined hands with different NGO’s all over India to help them

create enduring programs and platforms to drive organizational change and deliver increased impact for critical societal issues.

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Our Approach: Impact Thinking We have consulted hundreds of thinkers, experts and leaders globally to formulate a framework named Impact Thinking, which guides our innovation, research and analysis. It paves the way for a defined outcome through the identification of a 6-step process of change, that we believe, is the key to building a stronger cause for action. It brings out the best practices of design, innovation, social impact and management consulting through a holistic and a system-led approach towards creating breakthrough solutions . 

Compilation of data from internal and external sources

Step 1 : Identification

Step 2 : Measurement

Evaluating and correlating the information through

data mining.

Step 6 : Testing

Presenting Samples, doing pilot campaigns and putting the idea to

test without making huge investment

Using the Think Tank approach to provide

the core concept.Step 3 :

Provide Ideas

Putting the discussions into ideas and giving them life in terms of layout and design

Step 5 : Create

Step 4 : Application

Developing road maps to build strategy through close interactions with the client

and other stakeholders which is then checked for its feasibility in order to create

a measurable impact.

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REAL RUN FOR CHILDREN:

Project Overview: CSR Campaign

Project Aim: To create an engaging and a marketable CSR event

Challenge & Solution: An entire property was created and the event was called ‘Run For Children’- The World’s Largest Marathon for Children, wherein 5000 children, 2500 from NGOs and 2500 from top private schools of Delhi, ran for their ‘Right to Education’. With a month’s deadline given by Dabur India and Prayas JAC, I Impact India strategised, marketed and implemented the campaign within 30 days. Extensive marketing was done online and offline for a month. The event took place in Chanakyapuri, New Delhi on Children’s Day 2013. The title sponsor for the event was Real (from the house of Dabur India) and therefore, the event was named ‘Real Run For Children’. Associate sponsors for the event were Rotary International and MTV Act along with many others. Celebrity partners like Randeep Hudda, Richa Chaddha, Adil Hussain and VJ Jose were also present to flag off the event. Delhi Police commissioner Mr. B.N. Bassi and Rotary International District Governor Mr. Vinod Bansal also came to support the cause the children were running for.

Case Study 1 : REAL RUN FOR CHILDREN

2 Limca Book Records

World’s Largest Marathon for Children

1,00,000 Facebook outreach10,000 views on LinkedIn70 blogs published the story

Randeep Huda, Adil Hussain, Richa Chadhha and MTV VJ Jose graced the event

14 TV channels like DD National, Aaj Tak and Times Now covered the event

20+ Newspapers like TOI, Hindu, Deccan Herald, Dainik Jagran covered the event

IMPACT:

Case Study 2 : PRABHAAV Project Overview: NGO Branding/Marketing Project

Project Aim: To know the client's aspirations and work; to be able to understand their challenges and deliver solutions that enhance their brand value and visibility

Challenge & Solution:To create a Brand identity for the client that is unique and stands out among the 75 lakh NGOs in India. The existing brand identity was not self-explanatory of the cause the organisation was working for, i.e., Women Empowerment through skill development.The client (Prabhaav Foundation) approached us with a serious problem of lack of funds due to low brand visibility. We at I Impact India, after having understood the problems the client was facing with the existing brand image it had, revamped the brand identity and gave the client a stronger cause for mission. Visiting cards, brochures, envelopes, letterheads, flyers, banners & standees, corporate pitches, merchandise design, and website – all the external communication material facelifted! We created a new logo and a tagline to get the brand image in synchronisation with the cause to enhance the appeal of the brand.

IMPACT:

128% Increase in Online Engagement 65% Increase in Fundraising

Concept of a ‘CROCHURE’, where the visiting card serves the purpose of a brochure and saves on cost

Increase in Volunteer base,

Increased brand visibility on online as well as offline mediums

Prabhaav is an NG working to empower women through skills for Self Sufficiency

 

214% Increase in Facebook

Page likes  

Case Study 3 : SWAMI Project Overview : International Branding and Marketing

Project Aim : To rebrand and market the band to ensure its visibility in the Indian music industry even before it formally launches itself in the country.

Challenge and Solution: SWAMI (So Who Am I?) is a 10 year old UK based Electro Pop Bhangra band with its origins in India. Being the pioneers in their genre, the band now wanted to launch itself in India. We completely changed the look and feel of the brand. Everything, starting from their website, brochures, cards, merchandise, labels, photography style, etc. was revamped. A story and purpose behind the brand was created, thus leading to the creation of a comprehensive brand book. All social media platforms managed along with creation of individual profiles of the members, absence of which had let to lower fan following. During this rebranding exercise, we also got their latest single under the album ‘Upgrade’ shot, which became a huge success across all social media and music platforms. There was a phenomenal increase in the visibility of the band after the implementation of the marketing and branding strategy.

367% 214%

Increase in Google+ Followers

686% IMPACT :

Increase in number of Instagram Followers

Increase in YouTube Subscribers

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The Coffee Is On Us !

Our Clients understand their cause better than we do, We understand the cause market better than they do.

T : +91 9811470695 ,011-45090145 W : www.iimpactindia.com E : Info@iimpactindia.com

A : 49 UB Jawahar Naagar New Delhi-110052