@agatestudio

Company Ideas

Arif

Publishing

Agate Studio

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Social Strategy:

Getting Your Company Ready

2

Charlene Li

Founder and Partner

2

Jeremiah Owyang

Partner

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© 2010 Altimeter Group

Companies Jump Into Social

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© 2010 Altimeter Group

Yet Most Companies

Fail to Plan Properly

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5© 2010 Altimeter Group

Source: http://www.engagementdb.com

Many companies do not engage with their customers

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6© 2010 Altimeter Group

Many companies like the idea, but don’t fully execute

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7© 2010 Altimeter Group

Get Ready Internally First

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8© 2010 Altimeter Group

To be successful using social technologies,

companies must first prepare and align internal

roles, processes, policies and

stakeholders with their business

objectives. Social business is a profound

change that impacts all departments in the

organization.

Thank you!