Arif Rizwy

“Empowering people to take initiative…Requiring personal & team accountability…Inspiring success”.

Arif Rizwy04/13/2023

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Contents Professional Profile

› Vision & Goal› Profile Snapshot› Core Competencies › Career Contour & Key

Deliverables› Achievements & Awards› Education › Captions or Reflective

Statements

Professional Artifacts› Corporate Statements› Professional & Personal

Statements› Samples of Work

• Additional Majors › Published Report on achievement› News & Media Clippings › Extra-Curricular Involvement› Contact Address, email, phone

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Professional Vision & Goal

Vision-

Flagship Management Role in Sales, Marketing & Product Function with a Large Automobile Company, with area of influence across the Group & National & Global forums

Goal-

Lead Marketing & Sales Function for a Brand / Sector.

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Overview-Professional Profile

PROFILE SNAPSHOT A highly accomplished professional with nearly 21 years of extensive experience in managing the entire

Sales & Marketing Operations, Business Development and Profit Centre Operations with an overall business perspective in the Automobile sector.

Presently associated with Mahindra & Mahindra Ltd., Mumbai as Head of Accessories & VAP Business.

A keen strategist with expertise in managing Marketing operations with key focus on overall business profitability by ensuring optimal utilization of resources.

Deft at planning & organizing product launches, product promotion as well as implementing sales programs /strategies to improve the product awareness in markets by brand building and market development efforts.

Skills in developing relationships with key decision-makers in target organizations for revenue generation. Adeptness in spearheading marketing & business development projects.

Proven track record of developing new business and maximizing market share to achieve business targets along with revenue optimization.

Demonstrated abilities in leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting the targets.

International exposure of working with Business Partners of Toyota Motor Corporation at Muscat, Oman. Strong organizer, motivator & a decisive leader with successful track record in directing projects from

original concept through implementation to handle diverse market dynamics. Extensive working Knowledge of MS Windows- MS Word, Excel, PowerPoint, and MS-Projects.

Current Professional Profile

Strategy & Tactical Planning, Business Development Profit Centre Operations Sales & Marketing Brand Management Project Management Market Research Sales Promotion New Set Ups Business Tie Ups/ Negotiations Channel/ Distribution Cost/ Budget Control Financial/ P&L Management Team Building & Leadership Revenue Expansion

CORE COMPETENCIES

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Professional Profile

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Career Graph

Years

Role

GET

Sales Engg

Sales Engg

Sales Engg

Sales Engg

Sect Engg

Sect Engg

Sect Engg

Sect Engg

Asst.Mgr

Area Mgr

Asst Mgr-All Oman

Asst Mgr-All Oman

Dy Mgr All Oman

Dy Mgr All Oman+UAE Country Mgr-With Sp

Proj+UAE Country Mgr-With Sp

Proj+UAE

Sr Brand Manager CRM

Sr Brand Manager CRM

Sr Brand Manager CRM Head Accessories & VAP

Business

Over View-Professional Profile

Since Sep 2006 Mahindra & Mahindra Ltd., Mumbai › Head Of Accessories & VAP Business(Sept 2010)› Senior Brand Manager - Marketing Services - CRM &MR (2006 2010)

Dec 2000 to Aug 2006-Saud Bahwan Group, Oman – HO – Muscat

(Business Partners of Toyota Motor Corp. Japan) › Asst Manager - Marketing Service› Manager –Marketing Service

Sept 1990 –Nov -2000 Mahindra & Mahindra Ltd (Regional Operations)

› Regional Sales Manager (Y-2000)› Assistant Sales Manager (Y-1998-99): › Section Engineer (Y-1995-98): › Sales Engineer(Y-1991-94

CAREER CONTOUR

Accessories & VAP Business


› Head Of Accessories & VAP Business(Sept 2010)

› Senior Brand Manager - Marketing Services - CRM &MR (2006 2010)

Mahindra Marketing & Sales-


Leading a highly motivated team of Accessories & VAP as Head of Business Vertical

Responsible for meeting turnover targets & Market Share of genuine accessories.

Project Management for development & timely launch of accessories packages for new variants including future models

Accessory Product Planning ,Development, Management & Sourcing

Key Deliverables: Accessories & VAP

Current Professional Profile-Accessories & Vap

The future of mobility begins with the innovations

of the present-Initiatives to re-orient the VAP business model Customer centric Product Approach–Co Creating vap with

customers Revised product range New Business approach -

Created differentiator with factory built Vap Launch of Vap Kits for high on Technology Products Pre Fab VAP to shorten TAT

Brand Management-CRM & MR


Strategic Planning & campaign Management. Spearheading end to end prospect & customer relationship

management - lead generation & post sales CRM. Overseeing Research, Data, Ideation, Campaign design & rollouts and

management. Initiating Customer-centric CRM Program. Activation & Managing Customer Clubs for brand bonding, Customer

events, Rewards & Engagement 4x4 equity building- Mahindra Great Escape Brand building Leading special project on Customer Insight. Digital & New Media activities including development & launch of

Scorpio, Xylo, Bolero, Maxximo & GIO & online campaigns. Managing SEO, SEM & Social Media Optimization activities in the Auto sector.

Product launch :Strategies & event management. CRM Events, Auto Expo, Launch of Scorpio Refresh, Scorpio Getaway, Scorpio Mhawk, Scorpio Automatic, Scorpio & Bolero Micro Hybrid, Bolero CRDe, Gio & Maxximo, etc.

Key Deliverables:

Achievements & Awards

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Achievements & AwardsAchievements & Awards

As Exclusive Editor of Mahindra Topgear Newsletter Received Business Communication of India (ABCI) 2010 -Bronze award in Tabloid Category.

Certificate Of Appreciation-Letter of Recognition from Group President & certificate for Strategic Planning & Executional Excellence of Xylo Launch

Special Recognition –Received 5 times ”Excellator Award “ as special recognition of the Management for excellence in -

› Product placement in Raid De Himalaya , related Media coverage & organizing rally support .› Planning & organizing multiple Events of Mahindra Great Escape scaling it to pan India level.› Organising the high profile Annual Great Escape for –National Media, vendors, International Partners &

other key dignitaries on personal invitation of Group President & the Managing Director› Planning of Xylo Launch, initiating with the pre-launch buzz & the launch of high profile Digital

Marketing. › Planning & organizing Event Auto Expo 2008 › Planning & organizing Event Auto Expo 2010

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Achievements & Awards Invited by TMC to “Toyota Global Marketing Idea Marathon” held in

March-2006 at Bangkok, to present –Implemented Marketing ideas on TMC vision of “Customers For Life”. The idea & presentation is adjudged the best and awarded GOLD AWARD.

Represented the group in “Toyota Global Marketing Idea Marathon” organized by Toyota Motor Corporation at TMC-Nagoya-Japan during July 2004.


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Management’s Evaluation

Evaluated as HIGH-PERFORMER throughout while employed with Mahindra during 1990-99 to become youngest Regional Sales Manager in India.

Instituted with highest rewards of bench marking achievements in KRA (written accolades)


Academic & Training

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Academic Credentials PGDM (Marketing Management)

› Bharatiya Vidya Bhavan, Bombay-1991

BE (Mechanical)› Nagpur University, Nagpur, India-1990

Diploma in Mechanical Engineering› Govt Polytechnic,Nagpur Maharashtra Board of Technical Education, Bombay -1986

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Training / Seminar & Workshop

Powerful Branding Strategies by Al Rias & Laura Rias Regular member to be nominated for Idea Generation workshops for New Launches Participated in Seminar & Award Evaluation on “Marketing Innovations” by Toyota Motor

Corporation Thailand. Attended International Workshop on Marketing Innovations organised by Toyota Motor Corporation,

Japan, at TMC Nagoya, Japan. Attended conference on Emerging Trends in CRM Practices at Marriott, Mumbai. As a student of Mechanical Engineering presented a paper on Automatic Assembly of PCB in National

Conference on Material Handling.

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In-house training Lecture Sessions of Chris Daffy Workshop on Lateral Thinking –Franchise Edward Debono Participation in Workshops/Seminars/Contest by TMC on International & Local level Extensive reading Knowledge seeking on web & blogging

Training / Self Development Initiatives

Accessories & VAP Business

Significant Highlights:


Ingenuity: It's the stuff of legends in the geek world.

Accessories Business re-orientation Portfolio refresh with new Products month on month Streamlining of supply chain –Inbound & outbound

logistics Introduced dealer incentive program Online Initiatives Revised business approach Established Monitoring mechanism &SAP

modification for online reports


April May June July August September October November December January February March0

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Business Performance –F10/F11-MOM (Rs in Lac)

The right solution for almost every application


Concept on Genio

CRM &MR


Marketing & Business Vision

Some Highlights of Marketing Initiatives seeded & supervised

› Trend setters-First movers› Innovative› Customer centric› Unlocking new avenues of Market Reach &

Business

Current Professional Profile-CRM

Jan -07

Jul-07

Dec -07

Feb-08

Aug-08

Apr-09

Jul-09

Sept-09

Feb-10

Aug-10

050000

100000150000200000250000300000350000400000450000

Customer Database-Progression

ScorpioBoleroXyloPik Up

Axis Title

Current Professional Profile-CRM


Launched Mahindra Topgear Brand Newsletter and was Editor for all issues till date. The Newsletter received ABCI Bronze award in 2010.

Recognized for developing & launching Owner’s engagement program- Mahindra Topgear. Non Owners Engagement with brand even before the launch of brand. Xylo pre Launch a referred case study.

Received Special recognition note from Group President for strategic Launch, Brand Management &Customer Engagement for Mahindra XYLO.

Received Mahindra’s special recognition award - “Accelerator Award” 5 times for extra ordinary performance in field of New Product Launches, Customer Engagement & Other Brand Building initiatives & ES performance.

Independently planned & organised product launches/ promotion & identified innovative lead generation initiatives including campaigns, contests & car clinics.

Current Professional Profile-CRMTopgear Initiative

Brand Data / CarparkTopgear

MembershipScorpio 95% 36%

Xylo 78% 58%Bolero 95% 9%Total 94% 23%

http://www.mahindrascorpio.com/scorpio_topgear_card.aspx

Topgear experience is an exclusive league and it was created to give Mahindra personal segment car owners an unforgettable ownership experience. That includes privileged services at any Mahindra dealership, assurance of genuine spares and unmatched care and attention. Topgear Membership also brings with it:Exclusive offers on a host of lifestyle goodsDiscounts on vehicle accessoriesInvitations to some of the city's most happening eventsSpecial events for membersPriority invitations to the 'Great Escape' off-road adventures

Marketing Reach- Penetration & Engagement

http://www.mahindraxylo.co.in/TopGear_Club.asp

Topgear-Newsletters

Brand Communication CRM Special Events 4x4 Equity What s New-Customer

programs Exclusive Offers- 6 nos Delight Stories

http://www.mahindrascorpio.com/scorpio_topgear_magazine.aspx

http://www.mahindrascorpio.com/scorpio_topgear_magazine.aspx

Current Campaigns CRM

Current Campaigns CRM-Topgear Engagement

Happy Legs-Augmentation of Xylo TV campaign to Customer Engagement program

Marketing Reach & Engagement -CRM Events-A well received initiativeCurrent Professional Profile-

Current Professional Profile-

4x4 Equity BuildingGreat Escape-4x4 Equity building & Customer Engagement

Mahindra 4x4 off-road track was first created at the Performance Show in Mumbai starting in 2008,which extended the thrill of 4x4 adventure to the general public across the country.

Promoted brand Mahindra Great Escape through the track and giveaways in form of Posters & flyers reinforced the same.

More than 20000 people took rides in Scorpio, Bolero and Getaway becoming brand advocates

The 4x4 Track Experience gets the star attraction of the Auto shows.


-4x4 Equity Building

The specially created ramp for the Off Road Adventure test rides.


-4x4 Equity Building

Current Professional Profile-4x4 Equity Building

Current Professional Profile-4x4 Equity Building

M&M was highlighted as star attraction for the Event


Product Placement & EventsAuto Expo-PR & Media Management


Digital & Social Media

http://www.facebook.com/MahindraScorpiohttp://www.facebook.com/MahindraXylo

http://www.facebook.com/MahindraBolerohttp://www.facebook.com/MahindraGreatEscape

http://www.facebook.com/MahindraThar

http://www.facebook.com/LoganLovesIndia?ref=ts

Scorpio-4.45LBolero-1.63LXylo-2.24LLogan-1.13LThar-1.25LMGE-1.48LTotal-12.82L

http://www.facebook.com/MahindraScorpio

http://www.facebook.com/MahindraXylo

http://www.facebook.com/MahindraBolero

http://www.facebook.com/MahindraGreatEscape

http://www.facebook.com/MahindraThar

Previous Assignments

http://www.toyotaoman.com

http://www.toyotaoman.com/

Previous Overseas Assignment Professional Profile

Dec 2000 to Aug 2006 Saud Bahwan Group, Oman – HO - Muscat

(Business Partners of Toyota Motor Corp. Japan) › Asst Manager - Service Marketing › Manager –Service Marketing

Key Deliverables: Designing & implementing product & services related marketing packages/ schemes.

Imparting competitive product advantage, competition study & strategic planning. Monitoring business through Operations Managers to ensure business targets and business

profitability.

Previous Overseas Assignment Professional Profile


Deputed to Toyota HQ at Nagoya, Japan to participate in workshop on Marketing Innovation to ‘Retain Customers for Life’

Received the highest recognition “The Gold Award” at Marketing Innovation Marathon held in April 2006 at Bangkok, from Toyota Motor Corp, Japan, for ideating and implementing unique marketing initiative. The idea is listed as one of Toyota’s best marketing practices and implemented globally

Successfully implemented marketing ideas on TMC vision of “Customers for Life” during TMC to “Toyota Global Marketing Idea Marathon” held in March 2006.

Instrumental in representing the group during “Toyota Global Marketing Idea Marathon” organized by Toyota Motor Corporation at TMC-Nagoya-Japan during July 2004.

Previous Assignment Professional Profile

Sep 1990 to Nov 2000 Mahindra & Mahindra Ltd., Mumbai

Growth Path: 1990 to 1994 Sales Engineer 1995 to 1998 Section Engineer 1998 to 1999 Assistant Sales Manager 1999 to 2000 Area Manager - Sales & Business Development Key Deliverables: Aspiring and leading the team to achieve set targets and providing product/ sales training to

dealer’s Sales force. Planning, designing & implementing Sales Promotion & Dealer development programs. Repositioning product with local value additions & customizing improvement of market share &

product life cycle. Liaising with statutory authorities to resolve business hurdles & meeting corporate interest. Supervising dealer’s marketing plans, coordinating with product after sales team & establishing

channel communication between AO & dealers. Reconciling dealer accounts with corporate financial statements. Following - up & executing Direct Government Business.

Previous Employer-Saud Bahwan Group

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http://www.toyotaoman.com



Mahindra & Mahindra Ltd (Regional Operations)

› Regional Sales Manager (Y-2000)› Assistant Sales Manager (Y-1998-99): › Section Engineer (Y-1995-98): › Sales Engineer(Y-1991-94):



Selected by Top-Management as a Core Team Member of Channel Improvement Team-mega project with consultant Me Kinsey & Co.

Received highest recognition from the Management - "Expectation Surpassed" 3 times in a row.

Successfully tested implementations of best practices at pilot locations and rolled it out on all India level.

Instrumental in collecting and interpreting market data to plan actions for maintaining & building the market share district wise and dealer-wise.

Conducted pre launch Market Survey to study potential & application of portable generators.

Organized a local customer awareness/ service camp with representatives from Honda Motor Corporation Japan (Power Equipment Division) as part of the launch to reach the then existing Honda (Imported) Gene Owners.

Merit of leading the two pilot programs and formulating Sales & Service approach for its effective implementation across the country.

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Professional Profile

Achievements Repositioning product with local value additions & customization for

improvement of Market share & product life cycle- Developed Mahindra Marshal Deluxe as local value added product meeting local market needs. Phenomenal Test-marketing results led to factory built Marshal Deluxe as new product.

Post Value A

ddition-

Marshal D

eluxe

Market Response

Facto

ry built

Marshal D

eluxe

Professional Artifacts

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Corporate Statement

MAHINDRA BUILDS THREE THINGS: PRODUCTS, SERVICES, AND POSSIBILITIES. We are many companies united by a common purpose—to enable people to Rise.

• Operate in the key industries that drive economic growth, enjoying a leadership position in utility vehicles, information technology, tractors, and vacation ownership. We have a growing presence in the automotive industry, aerospace, aftermarket, components, consulting services, defence, energy, financial services, logistics, real estate, retail, and two wheelers.

• A US $7.1 billion multinational group based in Mumbai, India, More than 112,000 people in 79 countries.

• M&M is one of the most respected companies in the country & expanding global presence.

www.mahindra.com

http://www.mahindra.com/

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Saud Bahwan Group http://www.toyotaoman.com


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Professional & Personal Statements

Personal Statements› Creative› Passionate› Innovator› Flexible› Amicable› High tenacity› Perseverance › Charismatic personality› Quick evaluator› Visionary› Witty & humorous

Professional Statements› Leadership › Ethical› Think Tank- Lateral Thinker› Team Maker› Motivator› Arduous

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Samples of Work Experiences

Service Marketing› Service Showcase› Campaigns & Promotions› Loyalty Programs

Service Road Show

56

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Event Management› Motor shows› Experience Galore

Road Show› New Product awareness› Transport Solution –Live demonstration

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Service Marketing› Special Campaigns & Promotions› Plus 1 convenience

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Samples of Work Experiences Customer Loyalty programs

› Unlimited mileage Warranty -Mazallat Bahwan› Direct reward Buy more Take more-Al Taufir,Taxi› Toyota Advantage Card› Prepaid Offers-Toyota Advantage Package› Care Club memberships

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Marketing campaigns

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Samples of Work Experiences Value Chain up-gradation & Promotion

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Samples of Work Experiences Product positioning measures Value Chain up-gradation & Promotion

Additional Majors

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Additional Majors

› Published Paper-Toyota MIM (Marketing Innovation Marathon)Recipient of TOYOTA’S Global Outstanding GOLD Award –Marketing for Saud Bahwan

Automotive, Oman

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Additional Majors• Extra Curricular Involvement

Attending meets/delivering sessions on Management & motivation

Participating in Off Road Adventure

Participation in Social cause projects-held office of Secretary of Rotract Club of Nagpur Central,

Aero-modeling,

Re-styling & Customization of Automobiles,

Oil & water colour Painting,

Reading-Print & Electronic media

Interior decoration & Gardening.

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Additional Majors› Pictures & Newspaper Clippings

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Additional Majors

› Contact Details

Contact Tel:Mobile : 9821156046

Land Line: +91-022 26375727

E Mail addresses

[email protected]@gmail.com