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Dan Cristo, Catalyst's Director of SEO Innovation, presented at ClickZ Live New York on how to become a Super Blogger. At this session, Dan provided attendees with a behind- the-scenes look at some of today’s top blogs, such as The Huffington Post. He explained why these superstars are different from regular blogs, how they rose to power, and what’s unique about their branding, content, and distribution. Dan also dove into the specific tactics used, and helped marketers understand how they can leverage them to create a highly successful blog of their own.
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How to Become a Super Blogger
!Dan Cristo
Director of SEO Innovation
SUPER BLOGGERSnoun: su·per blog·ger ˈso͞opər blägər informal
a blog owner who’s site receives an unusually large amount of traffic
"Julie is a super blogger"
things3just
separate!from
GREATgood
1. Branding!2. Attention!3. Distribution
Do you recognize any of these blogs?
a great brand is
consistent
Hacks for blogging consistency
1. Create a style guide
2. Create a tagline
3. Monitor what people are saying
“Today, Apple is going to reinvent the phone, and here it is.” !“So, we’re gonna reinvent the phone.” !“We wanna reinvent the phone.” !“…You’ll agree, we have reinvented the phone.” !“ Today Apple is reinventing the phone.”
Monitor with SocialMention
a great brand is
persistent
Hacks for blogging persistence
1. Guest blog
2. Schedule sharing
3. Join communities
Schedule Sharing with Buffer
Google+ Communities
1. Branding!2. Attention!3. Distribution
Why do super heroes look like
THIS
and not
THIS
we focus on things that are
fascinating
Hacks for blog fascination
1. Use emotional triggers in headlines
2. Use images and video whenever possible
3. Lead the user to the next post
Test the emotional impact of a headline
Forbes loads the next post as you scroll
Bane -‐ man of few words
!are
NOTSuper Bloggers
!the number of stories published on Huffington Post daily
1000+
The 3 “ations” of content scalability
1. Collaboration
2. Curation
3. Syndication
contributors to Forbes
340
Collaboration
has the answer
QUORA
Curation
Curation
Curation
Syndication
Syndication
1. Branding!2. Attention!3. Distribution
Hacks for distribution
1. Tribe Marketing
2. Syndication Networks
3. Use Conduits
Extend Your Reach with Triberr
Get Syndicated by B2C
Get Syndicated by B2C
Tap into traditional distribution systems with HARO
YOU ARE READY
