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Presentation for June 2009 webinar on ClickZ on the basics of using Facebook for business.Get the full ebook at http://blog.hubspot.com/blog/tabid/6307/bid/4813/Free-eBook-How-to-Use-Facebook-for-Business.aspx
Citation preview
How to Use Facebook for Business
June 2009
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Download these slides SlideSharenetHubSpot
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Whatrsquos HubSpot
bull Inbound marketing software
bull Over 1200 customers in 2 years
bull 85+ employees lots of MIT grads
Proven ROI
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
Awards
Buzz
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
9
1950 - 2000 2000 - 2050
Inbound Marketing
Blog SEO Social Media
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What is Facebook
Why You Should Care
bull Over 200 mill active users
bull 600000 new users every day
bull 3rd most trafficked website
bull More than half outside college
bull Fastest growing demographic
is those 35 years or older
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Whatrsquos HubSpot
bull Inbound marketing software
bull Over 1200 customers in 2 years
bull 85+ employees lots of MIT grads
Proven ROI
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
Awards
Buzz
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
9
1950 - 2000 2000 - 2050
Inbound Marketing
Blog SEO Social Media
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What is Facebook
Why You Should Care
bull Over 200 mill active users
bull 600000 new users every day
bull 3rd most trafficked website
bull More than half outside college
bull Fastest growing demographic
is those 35 years or older
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Whatrsquos HubSpot
bull Inbound marketing software
bull Over 1200 customers in 2 years
bull 85+ employees lots of MIT grads
Proven ROI
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
Awards
Buzz
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
9
1950 - 2000 2000 - 2050
Inbound Marketing
Blog SEO Social Media
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What is Facebook
Why You Should Care
bull Over 200 mill active users
bull 600000 new users every day
bull 3rd most trafficked website
bull More than half outside college
bull Fastest growing demographic
is those 35 years or older
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Proven ROI
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
Awards
Buzz
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
9
1950 - 2000 2000 - 2050
Inbound Marketing
Blog SEO Social Media
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What is Facebook
Why You Should Care
bull Over 200 mill active users
bull 600000 new users every day
bull 3rd most trafficked website
bull More than half outside college
bull Fastest growing demographic
is those 35 years or older
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Awards
Buzz
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
9
1950 - 2000 2000 - 2050
Inbound Marketing
Blog SEO Social Media
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What is Facebook
Why You Should Care
bull Over 200 mill active users
bull 600000 new users every day
bull 3rd most trafficked website
bull More than half outside college
bull Fastest growing demographic
is those 35 years or older
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Buzz
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
9
1950 - 2000 2000 - 2050
Inbound Marketing
Blog SEO Social Media
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What is Facebook
Why You Should Care
bull Over 200 mill active users
bull 600000 new users every day
bull 3rd most trafficked website
bull More than half outside college
bull Fastest growing demographic
is those 35 years or older
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
9
1950 - 2000 2000 - 2050
Inbound Marketing
Blog SEO Social Media
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What is Facebook
Why You Should Care
bull Over 200 mill active users
bull 600000 new users every day
bull 3rd most trafficked website
bull More than half outside college
bull Fastest growing demographic
is those 35 years or older
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
9
1950 - 2000 2000 - 2050
Inbound Marketing
Blog SEO Social Media
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What is Facebook
Why You Should Care
bull Over 200 mill active users
bull 600000 new users every day
bull 3rd most trafficked website
bull More than half outside college
bull Fastest growing demographic
is those 35 years or older
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Marketing Has Changed
9
1950 - 2000 2000 - 2050
Inbound Marketing
Blog SEO Social Media
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What is Facebook
Why You Should Care
bull Over 200 mill active users
bull 600000 new users every day
bull 3rd most trafficked website
bull More than half outside college
bull Fastest growing demographic
is those 35 years or older
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Inbound Marketing
Blog SEO Social Media
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What is Facebook
Why You Should Care
bull Over 200 mill active users
bull 600000 new users every day
bull 3rd most trafficked website
bull More than half outside college
bull Fastest growing demographic
is those 35 years or older
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What is Facebook
Why You Should Care
bull Over 200 mill active users
bull 600000 new users every day
bull 3rd most trafficked website
bull More than half outside college
bull Fastest growing demographic
is those 35 years or older
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
What is Facebook
Why You Should Care
bull Over 200 mill active users
bull 600000 new users every day
bull 3rd most trafficked website
bull More than half outside college
bull Fastest growing demographic
is those 35 years or older
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Why You Should Care
bull Over 200 mill active users
bull 600000 new users every day
bull 3rd most trafficked website
bull More than half outside college
bull Fastest growing demographic
is those 35 years or older
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Social Media = Cocktail Party
bull Social media is similar to a cocktail reception
bull Without constraints of time or space
bull More public ndash easier for other people to listen in
Flickr TECHcocktail
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Cocktail Party Advice
Meet people and start conversations
Add value ndash be helpful answer questions
Ask questions trust othersrsquo advice
Flickr TECHcocktail
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Business Goals for Using Facebook
bull Get Found
bull Connect and Engage
bull Create a Community
bull Promote Content
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
How to Get Started
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Personal Profile vs Business Page
bull Set up a Personal Profile first and then create a
Business Page that you will administer
bull Personal Profiles have friends (mutual acceptance)
and Business Pages have fans (one-way opt-in)
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Sign Up
wwwfacebookcom
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Build Your Personal Profile
bull Photo
bull Workedu info
bull Networks
bull Interests
photos etc
bull Applications
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Personal Profile ndash What Not To Do
Profiles are for people not companies
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Join Networks
Networks help
connect you with
people around
you
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Connect with Friends
bull Friends need to
be requested and
mutually accepted
bull Friend Finder
bull Search ndash
Classmates
Coworkers
Names
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Share Information
Share links photos videos thoughts etc
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Privacy
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Create a Business Page
httpwwwfacebookcompagescreatephp
Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Build Your Business Page
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Publish Your Page
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Become a ldquoFanrdquo
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Tip 1 Create an Engaging Page
bull Events
bull Videos
bull Discussions
bull Photos
bull Blog Articles
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Tip 2 Go Viral ndash Leverage News Feed
bull News Feed shows
updates on your and
your friendsrsquo activity
bull First thing you see
when you log in
bull Your updates show on
your profile ldquoWallrdquo
bull Allow users to engage
with you ndash each
activity is shared with
their network
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Tip 3 Draw on Your Network
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Tip 4 Optimize for Search
bull Facebook Search
bull Based on Fans
bull Public Search
bull Check your settings
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Tip 5 Advertise on Facebook
httpwwwfacebookcomadvertising
Note You must be logged in to create an ad
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
What Do You Want to Advertise
bull Advertise a website or something on
Facebook (Page Group or Event you
manage)
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Create Your Ad
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Target Your Audience
bull Target by Location Gender Age
Keywords etc
Count updates
automatically
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Set Your Budget
bull Choose Pay Per Click or Pay Per View
bull Click Through Rate on Facebook is LOW Go PPC
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Agenda
bull What is Facebook amp Why is it
Important
bull How to Get Started
bull How to Create Your Business Page
bull 5 Tips for Promoting Your Business
bull What to Measure amp How
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Friends Fans Activity
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Facebook Ad CTR Traffic Cost
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Organic Traffic amp Ad Traffic
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Traffic Leads Customers
0
5
10
15
20
25
30
0
50
100
150
200
250
300
350
January February March
Traffic
Leads
Customers
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Thank You
Become a Fan
httpfacebookhubspotcom
Join Marketers
httpfacebookpromarketerscom
Grade Your Profile
httpfacebookgradercom
Try HubSpot httpHubSpotcomFree-Trial
Mike VolpeVP Inbound Marketing
HubSpot
Twitter mvolpe
Ellie MirmanInbound Marketing ManagerHubSpot
Twitter ellieeille
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
Free Facebook for Business eBook
bull httpbloghubspotc
omblogtabid6307
bid4813Free-
eBook-How-to-Use-
Facebook-for-
Businessaspx
