CIOshared.com Event Marketing 2016

Event Marketing Guide

2016

Impertion Ltd www.cioshared.com 2

The Fastest Growing Community for Senior IT Executives Worldwide

CIO

VP ITDirector / Manager IT

CFO

COO

3

Shared Content

“Insider”Product

Experience

Webinars

Events

Research

CredPoints

Research

Webinars

Apps

Groups

Free Templates

Videos

Impertion Ltd www.cioshared.com

4

Why Are We Growing So Quickly?- Senior IT Execs are rapidly adopting CIOshared.com

because…

More than just editorial Dynamic, interactive peer-to-peer sharing by Members that are engaged Editorial alone is being seen by many Executives as too “old school”

Social Media 3.0 – we’re breaking the mould! We go beyond LinkedIn, Facebook, Twitter, etc Sharing of valuable free strategic tools, templates, apps and research Plus…Groups, Q&A, Answer scoring, How-to Videos, Webinars Insider – what’s it like to work with solution X?


5

Members by Country

USA

UK

Australia

India

Canada

Germany

France

Poland

Czech Republic

UAE

Other

0% 5% 10% 15% 20% 25% 30%

CIOshared.comMembership by Country


6

Members by Company Size (Employees)


1-504%

51-10011%

101-50014%

501-100016%

1,001 - 10,00021%

10,001 +34%

CIOshared.comMembership by Company Size

1-50 51-100 101-500 501-1000 1,001 - 10,000 10,001 +

7

Members by Industry


CPG

Finan

ce

Healthc

are

Mfg & Co

nstruc

tion

Oil & Gas

Public

Sector

Retai

l

Servi

ces

Techn

ology

Transport

/ Auto

motive

Other

0

500

1000

1500

2000

2500

3000

3500

4000

CIOshared.com Members By Industry

8

Members by Role


VP/ Director23%

Manager24%

CIO26%

CFO/COO/CEO12%

Other15%

CIOshared.comMembers by Role

Impertion Ltd www.engineeringshared.com 9

Event Marketing Supports

Announcements on our LinkedIn Group – 11,000+ Members Two announcements sent (one per week) Highlighted as “Manager’s Choice” for two weeks €2,500

Blog Post, Newsletter & Events Page on CIOshared.com €1,500

Banner Advertising (incl. 1 newsletter ad per month) Home Page: €1,000 per month Tools Page: €700 per month Other: €500 per month


Market Research

Focus Groups with Members meeting specific criteria To help generate ideas or get quick feedback from a specific segment of

your market Polls and quantitative research Messaging workshops

Our consulting team can work with you and Members of our community to develop and test “killer messaging” that resounds with your market

11

Marketing to Our Members – Why? IDG research shows that B2B technology decision-makers download an

average of 7 informational assets as they look through their purchasing options.

Forrester Research confirms that “Getting the right prospects to view their content is the marketer’s greatest challenge.”

According to CEB research 57% of a B2B purchase decision is complete before a customer even calls a supplier.

86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors.

According to the DemandGen report, 83 percent of B2B buyers say they have turned to white papers for research. Other popular forms of content assessed by researchers included webinars, blog posts, and videos.

Webinars and online events are continuing to grow in prominence. According to research by Globalspec seven out of 10 engineers attended at least one event and 32 percent went to four or more events.


12

Engaging Our Members - Marketing

Banner / Newsletter Ads

White Paper / Video Downloads

Webinars

Free trial products / demo’s

• Awareness• Interest

• Evaluation

• Trial

• Purchase



Targeting Criteria Industry Geography Job Title Company Size

Limitations: We must have a critical mass of Members to target for your tactic

A single city, a specific account, or a single industry may be problematic Additional qualifying questions (e.g. BANT) will increase the price per lead.

We also have to be respectful of the type / number of questions we ask out Members to answer.

We do not collect “user data” so we cannot target “Only Microsoft Dynamics Users” for example


Research Downloads: Data We Provide To You

First Name and Last Name Job Title Company Name Email Telephone City and Country Company Size Approval by the Member to provide their details to you


Sample Packages – Guaranteed Results. White Paper / Video Downloads

£50 per download Minimum package £2,500 (50 Downloads)

Webinar Registrations £90 per Registrant Minimum package £2,250 (25 Registrants)

Free Trial / Product Demo £130 per booking Minimum package £2,600 (20 Bookings)

Newsletter / Banner Advertising Newsletter Ad - £350 per newsletter Banner Ad (Inner Page) - £350 per month

Struggling to develop “killer content”? Talk to us. We can help you develop high impact content that drives engagement. We can also test it with a sample of our audience first

16

Premium Sponsorship Packages

Gold Sponsor 15% Discount Maximum of 8 Gold Sponsors £20,000 per year “Own” a sector Customised programme to suit

your needs

Platinum Sponsor 25% Discount Maximum of 3 Platinum

Sponsors £40,000 per year Branding on Home Page “Own” 3 Sectors Customised programme to suit

your needs


Thank YouWe Look Forward To Engaging Your Brand With Our

Members!

[email protected]