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Proper and deliberate research will be what separates the winners and the losers in the digital marketing space in 2015.
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@PaxtonMGray @97thFloor!
Cashing In With Deliberate Research!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray!!Lead Digital Marketer!!SEO!Social Media!Content Marketing!Research!
@PaxtonMGray @97thFloor!
Click Here To Download An Audio File of The Live Presentation!
@PaxtonMGray @97thFloor!
"Adver'sing people who ignore research are as dangerous as
generals who ignore decodes of enemy signals" -‐David Ogilvy
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
5 Steps For Killer
Research!
@PaxtonMGray @97thFloor!
1. Keyword Research!2. Gather Metrics!3. Identify On-Page Wins!4. Gap/KOB Score!5. Link Building Battle Plan!
@PaxtonMGray @97thFloor!
Keyword Research!
@PaxtonMGray @97thFloor!
Search Volume + PPC Bid = Opportunity!
Opportunity ÷ MOZ Diff Score = KOB Score!
Keyword Research!
@PaxtonMGray @97thFloor!
Gather Metrics!
@PaxtonMGray @97thFloor!
Gather Metrics!
@PaxtonMGray @97thFloor!
Gather Metrics!Keyword 1! Keyword 2!
Keyword 3! Keyword 4!
Etc…!
@PaxtonMGray @97thFloor!
Gather Metrics!
Each SERP is different.!!
Your strategy for each SERP should!be different too.!
@PaxtonMGray @97thFloor!
Identify On-Page Wins!
@PaxtonMGray @97thFloor!
Identify On-Page Wins!
Look for opportunities to improve:!- PLP Keyword Optimization!- Site Speed!- Internal Linking!
@PaxtonMGray @97thFloor!
Gap Score / KOB Score!
@PaxtonMGray @97thFloor!
Our Links x Ave DA = Link Strength!
Gap Score / KOB Score!
@PaxtonMGray @97thFloor!
Our Links x Ave DA = Link Strength!
Comp Links x Ave DA = Comp Link Strength!
Gap Score / KOB Score!
@PaxtonMGray @97thFloor!
Our Links x Ave DA = Link Strength!
Comp Links x Ave DA = Comp Link Strength!
Comp Link Strength – Our Link Strength = Gap!
Gap Score / KOB Score!
@PaxtonMGray @97thFloor!
Our Links x Ave DA = Link Strength!
Comp Links x Ave DA = Comp Link Strength!
Comp Link Strength – Our Link Strength = Gap!
KOB ÷ Gap = Priority Score!
Gap Score / KOB Score!
@PaxtonMGray @97thFloor!
Our Links x Ave DA = Link Strength!
Comp Links x Ave DA = Comp Link Strength!
Comp Link Strength – Our Link Strength = Gap!
KOB ÷ Gap = Priority Score!
Gap Score / KOB Score!
(higher priority score = higher priority in the battle plan)!
@PaxtonMGray @97thFloor!
Link-Building Battle Plan!
@PaxtonMGray @97thFloor!
KOB/ Gap Avg DA Mo 1 Mo 2
Mo 3
Mo 4
13 45 4 3 1 1
5 52 2 2 2 -‐
4 47 3 3 2 1
4 45 4 4 2 1
3 50 -‐ 3 2 1
2 55 -‐ 2 1 1
1 55 2 2 1 -‐
1 50 2 -‐ -‐ 1
1 48 -‐ 2 -‐ 1
0 50 2 3 -‐ 1
0 55 -‐ 1 -‐ -‐
0 62 -‐ -‐ 2 -‐
0 65 -‐ -‐ -‐ 1
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
Client A!
@PaxtonMGray @97thFloor!
Client A!
@PaxtonMGray @97thFloor!
Client A!
Adjusted Internal Linking Structure!
@PaxtonMGray @97thFloor!
Client A!
Adjusted Internal Linking Structure!Organic Traffic Up 74% in 60 Days!
@PaxtonMGray @97thFloor!
Client B!
@PaxtonMGray @97thFloor!
Client B!
@PaxtonMGray @97thFloor!
Client B!
Increased Social Activity Of Ranking URL & Domain!
@PaxtonMGray @97thFloor!
Client B!
Increased Social Activity Of Ranking URL & Domain!Revenue From Increased Organic Traffic Up 17% in 60 Days!
@PaxtonMGray @97thFloor!
Client C!
@PaxtonMGray @97thFloor!
Client C!
@PaxtonMGray @97thFloor!
Client C!
Improved Link/Domain Ratio Through Planned Link Building!
@PaxtonMGray @97thFloor!
Client C!
Improved Link/Domain Ratio Through Planned Link Building!Revenue From Organic Traffic Up 207% in 60 Days!
Over $110,000 Increase!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
Cashing In With Deliberate Research!
