Check Cashing: The Gateway To The Unbanked

THE GATEWAY

PREMIUM DOMAIN SALE

CONTACT US John Mauriello T: 954-‐861-‐3536 F: 520-‐208-‐8744 [email protected] www.moniker.com 2320 NE 9th ST, 2nd Floor Ft. Lauderdale, FL 33304

CHECKCASHING.COM

TO THE UNBANKED

CHECKCASHING.COM

ABOUT CheckCashing.com is the gateway generic domain name to the 85 Billion dollar underbanked financial sector that serves a market of more than 68 million U.S. consumers. Interest and Fees for Check Cashing services alone are esTmated at 1.8 Billion dollars. The industry is undergoing a major transformaTon regarding internet usage and mobile adopTon. More and more consumers are whipping out their smart phones to access Check Cashing services and ancillary financial products. This is a rare opportunity for a buyer to acquire an ultra premium domain name that represents a mulT billion dollar a year industry experiencing huge growth.

The name has driven thousands of quality leads simply from direct and organically driven traffic to its domain name. Lead companies constantly fight for its business because of the excepTonal quality of leads coming through the website. With the correct markeTng, this premium generic domain provides a disTnct advantage over most online lenders because of the trust factor and high memory recall rate garnered with generic domains. CONTACT US

John Mauriello T: 954-‐861-‐3536 F: 520-‐208-‐8744 [email protected] www.moniker.com 2320 NE 9th ST, 2nd Floor Ft. Lauderdale, FL 33304

WWW.CHECKCASHING.COM

2 PREMIUM DOMAIN SALE

CHECKCASHING.COM



CHECKCASHING.COM Who are THE UNBANKED?

29% of American Households


4

Unbanked

Banked

FINANCIALLY UNDERSERVED CONSUMERS = OVER A QUARTER OF AMERICAN HOUSEHOLDS

PREMIUM DOMAIN SALE

Financially underserved consumers – those who are financially challenged due to a lack of access to tradiTonal financial services, low or absent credit scores, or simply low incomes – represent over a quarter of American households and $85 billion in annual spending on financial services.

American Households

Financially Underserved Customers

CHECKCASHING.COM

$85 Billion Financial Sector



CHECKCASHING.COM

CheckCashing.com is the gateway generic domain name to the $85 Billion dollar underbanked financial sector that serves a market of more than 68 million U.S. consumers.

65

70

75

80

85

90

2009 2010 2011 2012e

Underbanked Maket Revenue Growth

Year

Fees and

Interest ($

B)

$72 B

$73 B

$78 B

$85 B

CHECK CASHING STORES ARE A ONE-STOP SHOP TO MULTIPLE SERVICES



CHECKCASHING.COM

CHECK CASHING

PAYDAY LOANS

CASH ADVANCE TITLE LENDING

PREPAID CARDS

MONEY ORDERS

BILL PAYMENT SERVICES

WHERE THEY “BANK”

800% STORE GROWTH



!   There are close to 13,000 check cashing stores across the United States up from 1400 in 1986. CHECKCASHING.COM

0

5000

10000

15000

1986 2000 2005 2013

Check Cashing Stores in US

Check Cashing Stores



CHECKCASHING.COM THE FUTURE OF CHECK CASHING

MOBILE BANKING USAGE



!   29% of consumers indicated that they have used mobile banking in the last 12 months – an increase of more than a third from December 2011 (21%).

!   Predicted to increase in line with smartphone penetration

The industry is undergoing a major transformaTon regarding the internet product, creaTve installment offerings, amorTzed and collateralized loans and mobile technology. More and more consumers are whipping out their phones to access these financial products.

CHECKCASHING.COM

REMOTE DEPOSIT CAPTURE



!   RDC has propelled check cashing into the 21st century, allowing consumers to load funds from a paper check directly into an electronic prepaid account.

CHECKCASHING.COM

UNBANKED ADOPTION RATE



!   Consumer segments underserved by traditional banking systems had the greatest proclivity towards using mobile banking or payments.

!   57 % of people limited banking and credit relationships have a smartphone, compared to 44 percent for the rest of the population according to the Federal Reserve

57% of the unbanked have a smartphone

CHECKCASHING.COM

TECHNOLOGY STARTUPS



!   Increased internet adoption (including mobile) by the unbanked has created a hotbed of technology startups providing financial services, known as FinTech.

CHECKCASHING.COM A SMALL SELECTION OF TECHNOLOGY STARTUPS

SUMMARY



CHECKCASHING.COM

RDC Technology

Mobile Banking Usage

Underbanked AdopTon of Smart Phones

AdopTon of Smart Phone usage by the underbanked has fueled the demand for Remote Deposit Check Capture Technology. It is one of the killer apps for cash in/cash out linkage to the tradiTonal banking sector. Check Cashing using RDC is becoming the defacto gateway for Mobile Banking.



CHECKCASHING.COM “CHECK CASHING” IN ORGANIC SEARCH

“CHECK CASHING” keyword



!   "Check Cashing" is one of the most popular trending terms on Google compared to other underbanked financial terms such as "Payday Loan" "Cash Advance" "Payday Advance"

“check cashing” “payday loan” “cash advance” “payday advance” KEY:

CHECKCASHING.COM

PAGE 1 SEARCH RESULTS



GOOGLE Checkcashing.com ranks 4th posiTon, but is steadily rising in rank Keyword: Check Cashing

BING Checkcashing.com ranks 1st posiTon Keyword: Check Cashing

YAHOO! Checkcashing.com ranks 1st posiTon Keyword: Check Cashing

The name has driven thousands of quality leads simply from direct and organically driven traffic to its domain name. Lead companies constantly fight for its business because of the excepTonal quality of leads coming through the website.

CHECKCASHING.COM

GENERIC NAME RECALL RATE



With the correct marketing this premium generic domain provides a distinct advantage over most online lenders because of the trust factor and higher memory recall rate with generic domains.

FURTHERMORE: "Exact match domain names will astronomically increase the chances that the site will show up on the first page of the search results for a keyword search that contains those keywords or keyword phrase.” -‐Bill Hartzer, Director of SEO for Standing Dog InteracAve

CHECKCASHING.COM YOU ARE

MORE LIKELY TO REMEMBER A GENERIC DOMAIN NAME VS. A NON-GENERIC NAME

INDUSTRY QUOTES



“The right domain in the hands of a talented team can enhance their credibility with customers and partners, improve their conversions increasing ROI, and improve both retenAon and their viral markeAng spend” -‐ Forbes

“The prevalence of mobile phone access among minoriAes, low-‐income individuals, and younger generaAons creates the possibility of using mobile technology to expand financial inclusion to previously underserved populaAons.” -‐The US Federal Reserve

“The evoluAon of mobile technology has the potenAal to empower consumers and expand access to financial services for previously underserved populaAons.” -‐ CFSI, Center for Financial Services Innova=on

CHECKCASHING.COM

DOMAIN AUCTION

PREMIUM DOMAIN SALE


SEPTEMBER 2013 CHECKCASHING.COM

CONTACT MONIKER FOR DETAILS

CHECKCASHING.COM

SOURCES



CHECKCASHING.COM

FDIC. Federal Deposit Insurance CorporaTon. "2011 FDIC NaTonal Survey of Unbanked and Underbanked Households.” September 2012.

CFSI. Center for Financial Services InnovaTon. ”Financial Technology Trends in the Underbanked Market.” May 2013

Federal Reserve System. ”Consumers and Mobile Financial Services.” March, 2012.

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Economy & Finance

Check Cashing: The Gateway To The Unbanked