1933 tasked KRDS with creating awareness on Facebook and Instagram around the opening of its restaurant

SOLUTION

KRDS built a story around what 1933 should be about, transporting customers to life in 1933 through the following content buckets: food, architecture, life, fashion. A Facebook page and Instagram page were launched and 2 timeline contests implemented

facebook.com/1933.SG instagram.com/1933.sg

« Slice of 1933 » timeline contest

Encouraging fans through brand posts to upload a picture of their favourite moment from the 1930s to Instagram and Facebook using hashtags #Sliceof1933 and #Capitol1933, with $33 dining vouchers to be won by 3 lucky fans

« Slice of 1933 » timeline contest

Organic Reach Rate : 54%

« Back to 1933 » timeline contest : 11 trivia questions, all about the 1930s

Organic Reach Rate : 41%

« Back to 1933 » timeline contest

Organic Reach Rate : 65%

« Back to 1933 » timeline contest

11 lucky participants were to win a pair of passes to a guided walking tour of the Capitol vicinity and $50 dining vouchers

100,000+people reached in Singapore

65%+

ORGANIC REACHFOR SEVERAL POSTS

1000+COMMENTS GENERATED

x14 FB FANS30% ORGANIC FAN BASE GROWTH

IN ONE MONTH :

contact@krds.sg