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AIR FRANCE FACEBOOK APPLICATION « MINI PRIX » / Connecting with fans, engage & Promote a offer claim
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KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS - CONTACT US [email protected]
AIR FRANCE APPLICATION « MINI PRIX »
BRIEF
Connecting with fans
Engage fans
Promote an offer claim : new mini
fare lower pricing brings friends
closer
SOLUTION
Instant win Sweepstakes, easy to
enter. The concept : profile
picture puzzle game.
Mobile version available.
KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS - CONTACT US [email protected]
AIR FRANCE APPLICATION « MINI PRIX »
RESULTS
In 5 days: 110,000 new fans on Air
France page
120,000 filled forms, 35% opt-ins
125,000 + Organic visits & Open
Graph actions to foster engagement
KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS - CONTACT US [email protected]
AIR FRANCE APPLICATION « MINI PRIX »
35% of users played on mobile!
FOLLOW US: TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS CONTACT US: [email protected]
