NOVEMBER 10, 2016

Building a Lifestyle Brand Across Platforms

Fish

Span

Mini Donkey

Vajacial(and Vajazzling)

Low-Fat

“A Note from Your Best Friend”

Voice

Trust

Content!!

“A Note from Your Best Friend”

Voice

Trust

Content!!

“A Note from Your Best Friend”

Voice

Trust

Content!!

“Short and Sweet”The importance of the lede

The TLDR world we live in

Finding out what works and doing it over and over again

Paying attention to metrics - but not TOO much

Specificity

“Short and Sweet”The importance of the lede

The TLDR world we live in

Finding out what works and doing it over and over again

Paying attention to metrics - but not TOO much

Specificity

“Short and Sweet”The importance of the lede

The TLDR world we live in

Finding out what works and doing it over and over again

Paying attention to metrics - but not TOO much

Specificity

“Short and Sweet”The importance of the lede

The TLDR world we live in

Finding out what works and doing it over and over again

Paying attention to metrics - but not TOO much

Specificity

“Short and Sweet”The importance of the lede

The TLDR world we live in

Finding out what works and doing it over and over again

Paying attention to metrics - but not TOO much

Specificity

IT’S WORKING!!!!!!!

Significant Facebook Views Growth in September and October

August September October

28.9

22.1

3.6

+521%

+31%

Thank you!