BRIEF ON SOCIAL PLATFORM USAGE BY THE MOBILE50™

MARCH 2016

USE OF SOCIAL MEDIA BY THE MOBILE50™ IS GROWING RAPIDLY

TOTAL SOCIAL NETWORK USERS IN 2015 (MILLIONS)

Source: AdWeek

TOTAL FACEBOOK USERS IN 2015 (MILLIONS)

Source: AdWeek

PEOPLE IN THE U.S. 50+ ARE AMONG THE LARGEST, OR SECOND LARGEST USER GROUPS

Snapchat is the only social media network dominated by 18-24 year old users

50+ USAGE GROWTH

Increase in use by the Mobile50TM in one year

Pinterest: 11% LinkedIn: 7% Facebook: 6% Instagram: 5% Twitter: 4%

The Mobile50TM now spend more time online each week than Millennials.

FAVORITE ONLINE ACTIVITIES

1. Connecting with friends and family

2. Reading news content

3. Watching videos

4. Researching products

5. Shopping - people 50+ outspend all other age groups by more than $400 billion a year

BRIEF ON SOCIAL PLATFORM USAGE BY THE MOBILE50™

In compiling these facts, Eisenhower reviewed research findings and published reports from a number of organizations including:

Social Media Trends 2015/