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Brand Adventure Journal

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Daring Merchandising

Our unique shipper design will stop consumers in their tracks to join the Explorer’s Bounty adventure.

As FEATURED in P-O-P Magazine TM

“Creative Introductions”.

Of course, made with soy ink and recycled paper

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Fair Trade AND Organic

• Unsmoked, Air Dried, Artisan Hand Selected

• Compared to other mate based teas…we can legally make a great taste claim

• Co-developed with Tea Authority: Norwood Pratt– Honorary Director of the

first traditional Chinese teahouse in America

– Editor-in-Chief of Tea Trade

• 7 offerings– Fair Trade & Organic:

• Cinnamon Apple & Mate, Orange & Mate, Green Tea & Mate, Hibiscus & Mate

– Organic: • Argentinean Mate,

Chamomile & Mate, Peppermint & Mate

Explorer’s Bounty is First!

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Our Products

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THE WORLD’S 1ST FAIR TRADE ORGANIC

MATE BASED TEAwith only

FDA APPROVEDTea ingredients

• Packaging made with 100% recycled paper

• 70% Post Consumer Waste

Just as we gave you the world of Specialty Coffee in as little as 5 skus, we now introduce….

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• Un-smoked– Unlike other competitors (smoke creates

a harsh aftertaste)– Less astringent– Smoother and more flavorful cup

• Air Dried– Like the finest Asian teas in the world

Naturally aired, not panned or heat dried– Subtle flavors are heightened

• Artisan Hand Selected– Each leaf is hand picked for flawless

perfection– Each leaf is evaluated a second time

before acceptance

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• Co-developed with Norwood Pratt– ”The Renaissance man of the

tea industry”

• World Recognized Tea Authority

• Honorary Director of the First Traditional Chinese Teahouse in America, 1993

• Editor – in – Chief of Tea Trade

• Speaker & Published author: “Tea Lover’s Treasury”, “Tea Lovers Companion”, “New Tea Lover’s Treasury”, forward of “Tea Etiquette”.

Experts know why our Mate

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Global Brand marketing as an overlay to a dynamic Shaw’s focused program

Programs as unique asthe product

Sandtastic

The Big Three

An Amazing Fact

Every Category in Every Warehouse

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World Class Partners

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World Class Media

We are aligned with the best mulit-media names in the industry

Reference:

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World Class In-Store

We can Create World Class In-Store events

IncludingPre-event Sales communicationsRetailer acceptance statusBold Trade EventsPost event analysis

References:Maxine Wolf-CEOMike Smith-President

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Explorers Bounty was an Official Sponsor of the Beijing Olympics

Tribal Tea has spent 2 MONTHS on the CBS David Letterman Jumbo-tron in times Square

This all lead to Tribal Tea being invited to the 2009 Emmys! Including being served at the Celebrity Mixer and included in the Celebrity Gift Bag.

AdvancedGlobal Marketing

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Explorers Bounty-Official Sponsor of the Sundance Film Festival

Programs as unique as the product

Explorers Bounty Sundance Film Festival appearance to be covered by Pulse magazine and Ocean Drive

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Explorers Bounty is the Official Organic food of the ‘09 Oscars!

Tribal Tea selected as an entry into the prestigious celebrity gift bags

Explorers Bounty is hosting the stars. Key Sponsor: Green Pavilion / Mix-Media Luxury Lounge at the Oscars.

Let us put our star power to work for you

The Biggest News