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Journal of Product & Brand Management...Journal of Product & Brand Management Volume 14, Number 6, 2005 ISSN 1061-0421 Behavioral pricing Guest Editors Sarah Maxwell and Hooman Estelami
Journal of Product & Brand Management - hbs.edu Files/Greyser_Nobel_Prize_JPBM... · Journal of Product & Brand Management The Nobel Prize: the identity of a corporate heritage brand
THE CHANGING DIMENSIONS OF PUBLIC RELATIONS: THE RELATIONSHIP BETWEEN BRAND MANAGEMENT ... · 2015-11-10 · Journal of Yasar University, 3(11), 1487-1507 1489 management and brand
Brand Spillover Effects Within a Sponsor Portfolio: The ...€¦ · Brand Spillover Effects within a Sponsor Portfolio: . . . Cobbs, Groza and Rich Marketing Management Journal, Fall
Kuenzel, S., & Halliday, S. V. (2008). Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17(5),
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The Effects of Nonprofit Brand Personality and Self-Brand ......The Effects of Nonprofit Brand Personality. . . . Groza and Gordon Marketing Management Journal, Fall 2016 120 their
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Can brand identity predict brand extensions’ …...Can brand identity predict brand extensions’ success or failure?. Journal of Product Journal of Product and Brand Management,
Journal of Exclusive Management Science May 2018 - Vol 7 ...jems.net.in/wp-content/uploads/2018/06/Brand-and-Distribution... · Journal of Exclusive Management Science – May 2018
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Journal of Promotion Management, Services Marketing ... › academics › cvSyllabi › syllabi › 202020 › 22128.pdf · Journal of Product and Brand Management, ... and project
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Journal of Fashion Marketing and Management (1).pdf · 2017-05-15 · Journal of Fashion Marketing and Management How brand interaction in pop-up shops influences consumers’ perceptions
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