Embed Size (px)
DESCRIPTION
FutureM 2013 session with Boston Interactive Speaker: Scott Noonan Chief Technology Officer, Boston Interactive What we formerly consumed via newspapers, we now access from mobile devices and will soon consume through such innovations as advancing glass displays. As marketers, it is our job to recognize this shift and prepare our content for distribution across multiple channels, including new ones. By developing a single system from which we can manage content, we can ensure that our message is ready to seamlessly be distributed across all media formats. Join Boston Interactive for this session and learn how you can achieve 360° Content.
Citation preview
360° ContentVISIONARY SPONSORS INNOVATOR SPONSORS
SESSION PARTNER
TA L K A B O U T U S ! # F u t u re M # 3 6 0 C o n t e n t
@bstninteractive
Who Am I?
#360Content
Content Production Today
#360Content
#360Content
#360Content
#360Content
#360Content
#360Content
#360Content
Content Production Problem
#360Content
#360Content
#360Content
Content Production Preparing For The Future
#360Content
#360Content
#360Content
#360Content
#360Content
NPR
#360Content
#360Content
#360Content
#360Content
#360Content
#360Content
C.O.P.E.
Create Once, Publish Everywhere
Content Modeling
#360Content
Content*Modeling
!Organize)content)by)‘like’)items)(content)types)
!Break)the)content)within)these)types)into)manageable)pieces)(chunks)
!Create)mul=ple)versions)of)each)‘chunk’)as)appropriate
#360Content
1.*Organize*Content*Into*Content*Types
#360Content
1.*Organize*Content*Into*Content*Types
#360Content
1.*Organize*Content*Into*Content*Types
#360Content
1.*Organize*Content*Into*Content*Types
#360Content
2.*Break*Content*Into*“Chunks”
#360Content
2.*Break*Content*Into*“Chunks”
#360Content
2.*Break*Content*Into*“Chunks”
#360Content
2.*Break*Content*Into*“Chunks”
#360Content
2.*Break*Content*Into*“Chunks”
#360Content
2.*Break*Content*Into*“Chunks”
#360Content
2.*Break*Content*Into*“Chunks”
#360Content
2.*Break*Content*Into*“Chunks”
#360Content
2.*Break*Content*Into*“Chunks”
#360Content
2.*Break*Content*Into*“Chunks”
#360Content
2.*Break*Content*Into*“Chunks”
#360Content
2.*Break*Content*Into*“Chunks”
#360Content
Facebook adds ‘Reply’ option to comments
FB adds ‘Reply’ to comments
Facebook adds direct ‘Reply’ option to comments by users
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content
FacebookHome_Low.jpg
FacebookHome_Medium.jpg
FacebookHome_High.jpg
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content
#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content
#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content
#360Content
#360Content
Scott NoonanChief Technology Officer
Boston Interactive
www.BostonInteractive.com
Thank You.#360Content
