Download pdf - Boston Interactive - 360 Degree Content

360° ContentVISIONARY SPONSORS INNOVATOR SPONSORS

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TA L K A B O U T U S ! # F u t u re M # 3 6 0 C o n t e n t

@bstninteractive

Who Am I?

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Content Production Today

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Content Production Problem

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Content Production Preparing For The Future

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NPR

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C.O.P.E.

Create Once, Publish Everywhere

Content Modeling

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Content*Modeling

!Organize)content)by)‘like’)items)(content)types)

!Break)the)content)within)these)types)into)manageable)pieces)(chunks)

!Create)mul=ple)versions)of)each)‘chunk’)as)appropriate

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1.*Organize*Content*Into*Content*Types

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2.*Break*Content*Into*“Chunks”

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Facebook adds ‘Reply’ option to comments

FB adds ‘Reply’ to comments

Facebook adds direct ‘Reply’ option to comments by users

3.*Create*MulBple*Versions*of*Each*“Chunk”

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FacebookHome_Medium.jpg

FacebookHome_High.jpg


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Scott NoonanChief Technology Officer

Boston Interactive

www.BostonInteractive.com

Thank You.#360Content