In this digital world, lots of marketers are telling their story all wrong. In fact most are not telling a contagious, magnetic emotive story at all. This presentation explains how you can mirror some of the best storytellers of all time to get your message straight online to help generate lots more business. Contagious content is the fastest way to becoming digitally famous without blowing a huge budget or investing in any particular tech. By using your head, putting your customer first and becoming a great storyteller, you can transform the ROI of your marketing efforts quickly and easily. This presentation covers; Aims Explain why engaging with the right audience is the key to generating big returns in the online arena Highlight the importance of applying strategy to digital campaigns and using thought leadership to build your business and personal profile Provide a starting point for your business, so you can cut through the social noise and achieve standout Content What the future of digital marketing looks like and what that means for your business Who you should be engaging with to influence and drive your digital strategy How to use thought leadership to build both your personal and business profile When customer engagement and user experience leads to differentiation Where to start and how to achieve quick wins for your business in the digital arena Outcomes Understanding of where digital marketing is now, where it is going and how that will affect your business Understanding of who to engage with and how to build both personal and business social profiles Ideas on how to make your business stand out from the crowd and a starting point for your contagious marketing campaign
TW: @bryan_phcWEB: www.ph-creative.comThe Power of Contagious
Content Online
Theatre: the art of telling a bloody good storyAsk a question or
give me some feedback @bryan_phc #ebe201416th May, 1986Budget of
$15,000,000Box office $357,000,000
Why did this movie make so much money?Ask a question or give me
some feedback @bryan_phc #ebe2014
If your business is The MovieYour marketing is The TrailerWhats
your story?And why should I watch and listen?Ask a question or give
me some feedback @bryan_phc #ebe2014
Mirrorreal-lifevaluesIts easy to worry about the tactics and
tools
The art & science ofSTORY TELLINGAsk a question or give me
some feedback @bryan_phc #ebe2014
The most successfulVIRAL CONTENT OF ALL TIMEAsk a question or
give me some feedback @bryan_phc #ebe2014
Ask a question or give me some feedback @bryan_phc #ebe2014
Ask a question or give me some feedback @bryan_phc #ebe2014
Why?Because we Think Different
Famous 1984 advertisementSteve Jobs was a fantastic story teller
He created theatre and drama very well
2 / month?I dont like you that much!
UNICEFDirty water campaignAsk a question or give me some
feedback @bryan_phc #ebe2014
How do digital marketers measure up to Hollywood?Ask a question
or give me some feedback @bryan_phc #ebe2014
Ask a question or give me some feedback @bryan_phc #ebe2014
Ask a question or give me some feedback @bryan_phc #ebe2014
Ask a question or give me some feedback @bryan_phc #ebe2014
Or does it start here?Or does it start here?Or does it start
here?Or does it start here?
Click here to read script
Take the test: How well to you understand aeronautical
engineering
Read the CVs of the film crew
See reviews of our previous movies
EntertainInspireEducateConvinceAsk a question or give me some
feedback @bryan_phc #ebe2014
EInEdC
Ask a question or give me some feedback @bryan_phc #ebe2014
1234567
StrangerCustomerAsk a question or give me some feedback
@bryan_phc #ebe2014
SEETHINKDOSMILE
EInEdC
Ask a question or give me some feedback @bryan_phc #ebe2014
Quick tactical tip
Ask a question or give me some feedback @bryan_phc #ebe2014
StorytellingThey might be Google,but theyre just a search
engineAsk a question or give me some feedback @bryan_phc
#ebe2014
What if your brand is safeand your boss is a coward?Ask a
question or give me some feedback @bryan_phc #ebe2014
This year 50% of all internet traffic will be generated as
result of video. In 2017, it is predicted to be over 90%.Retention
rate for visual information is roughly 65% vs 10% for written
info.Social Media users are 5x more likelyto click on videos and
photos.Brand recall increases 9x with ad campaignson multiple
screens (TV, online video, etc.)92% of B2B customers watch video
before making a purchase or enquiry.Consumers are 78% more likely
to buy if they come from a social media channel into your
website.Consumers are 63% more likely to buy after watching an
explainer videoVideos help increase sales conversion by an average
of 43%Websites are 53x more likely to reach page one of Google if
they use on page and off-page videos as part of a search
strategy
Google saysAsk a question or give me some feedback @bryan_phc
#ebe2014
Authenticity
Your brand is not safeif your boss is a cowardAsk a question or
give me some feedback @bryan_phc #ebe2014
Ask a question or give me some feedback @bryan_phc #ebe2014
#ebe2014
Tw: @bryan_phc
Persona Matrix
EInEdC
One funnel for each personaIve never said it was easy
(sorry).Ask a question or give me some feedback @bryan_phc
#ebe2014
Ask a question or give me some feedback @bryan_phc #ebe2014
Ask a question or give me some feedback @bryan_phc #ebe2014
Content calendar
#ebe2014
Tw: @bryan_phc
Ask a question or give me some feedback @bryan_phc #ebe2014
Influencer Guide
#ebe2014
Tw: @bryan_phc
Above & beyond
Goosebumps
Its toughweve been through some already...It makes you
stronger...
It can be really toughour pants have been on fireYoure in the
teamPrick
Youre in the teamPrick
