Download pptx - BOOM! Contagious Content Marketing to make you Digitally Famous

TW: @bryan_phcWEB: www.ph-creative.comThe Power of Contagious Content Online

Theatre: the art of telling a bloody good storyAsk a question or give me some feedback @bryan_phc #ebe201416th May, 1986Budget of $15,000,000Box office $357,000,000

Why did this movie make so much money?Ask a question or give me some feedback @bryan_phc #ebe2014

If your business is The MovieYour marketing is The TrailerWhats your story?And why should I watch and listen?Ask a question or give me some feedback @bryan_phc #ebe2014

Mirrorreal-lifevaluesIts easy to worry about the tactics and tools

The art & science ofSTORY TELLINGAsk a question or give me some feedback @bryan_phc #ebe2014

The most successfulVIRAL CONTENT OF ALL TIMEAsk a question or give me some feedback @bryan_phc #ebe2014

Ask a question or give me some feedback @bryan_phc #ebe2014


Why?Because we Think Different

Famous 1984 advertisementSteve Jobs was a fantastic story teller He created theatre and drama very well

2 / month?I dont like you that much!

UNICEFDirty water campaignAsk a question or give me some feedback @bryan_phc #ebe2014

How do digital marketers measure up to Hollywood?Ask a question or give me some feedback @bryan_phc #ebe2014




Or does it start here?Or does it start here?Or does it start here?Or does it start here?

Click here to read script

Take the test: How well to you understand aeronautical engineering

Read the CVs of the film crew

See reviews of our previous movies

EntertainInspireEducateConvinceAsk a question or give me some feedback @bryan_phc #ebe2014

EInEdC


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StrangerCustomerAsk a question or give me some feedback @bryan_phc #ebe2014

SEETHINKDOSMILE

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Quick tactical tip


StorytellingThey might be Google,but theyre just a search engineAsk a question or give me some feedback @bryan_phc #ebe2014

What if your brand is safeand your boss is a coward?Ask a question or give me some feedback @bryan_phc #ebe2014

This year 50% of all internet traffic will be generated as result of video. In 2017, it is predicted to be over 90%.Retention rate for visual information is roughly 65% vs 10% for written info.Social Media users are 5x more likelyto click on videos and photos.Brand recall increases 9x with ad campaignson multiple screens (TV, online video, etc.)92% of B2B customers watch video before making a purchase or enquiry.Consumers are 78% more likely to buy if they come from a social media channel into your website.Consumers are 63% more likely to buy after watching an explainer videoVideos help increase sales conversion by an average of 43%Websites are 53x more likely to reach page one of Google if they use on page and off-page videos as part of a search strategy

Google saysAsk a question or give me some feedback @bryan_phc #ebe2014

Authenticity

Your brand is not safeif your boss is a cowardAsk a question or give me some feedback @bryan_phc #ebe2014


#ebe2014

Tw: @bryan_phc

Persona Matrix

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One funnel for each personaIve never said it was easy (sorry).Ask a question or give me some feedback @bryan_phc #ebe2014



Content calendar

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Tw: @bryan_phc


Influencer Guide

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Tw: @bryan_phc

Above & beyond

Goosebumps

Its toughweve been through some already...It makes you stronger...

It can be really toughour pants have been on fireYoure in the teamPrick

Youre in the teamPrick