Board Members & Benefactors

Learn how their influence can organically grow your donor base

Board Members and Benefactors have access to numerous channels of untapped opportunities…

The key being - how they can be taught to think differently about their “spheres of influence”

Board Members and Benefactors typically fall into

the category of “Digital Immigrants”

They can be taught what “Digital Natives” already Know

I know a celebrity with plenty of social media connections!

We need to connect with the communities we reside in…

I’m still confused I can use my Facebook,

Twitter, & LinkedIn connections

Create a SIMPLE “Three-Step Plan”

• Educate them about digital communications 101 (not too much)

Step 1

• Confer with them about best channels

Step 2 • Provide specific

language and simple implementation steps

Step 3

A couple of HintsYou’ll always have traditional direct mail and events; this initiative requires new strategic thinking

When planning for “digital media” think in terms of two-way interactions

Make sure to give them easy to follow instructions

At least have them pick one area where their influence could turn into digital/viral growth

They want to help, make it fun!