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Better website engagementusing data as content
Jeff Reichman, January Advisors@fileunderjeff
Data as content is more than infographics.
@fileunderjeff
It’s a way to let the reader reveal the story for themselves.
Two examples from my blog.
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@fileunderjeff
Woah, that’s a big circle.
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Mind the gaps.
@fileunderjeff
Mind the gaps.
Social-fu is strong
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Call to action is calibrated
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2x Average Time on Page
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How can you get started?
@fileunderjeff
How can you get started?
@fileunderjeff
1. Do a data inventory.
How can you get started?
@fileunderjeff
1. Do a data inventory.2. Read the newspaper.
How can you get started?
@fileunderjeff
1. Do a data inventory.2. Read the newspaper.3. Envision the outcome.
How can you get started?
@fileunderjeff
1. Do a data inventory.2. Read the newspaper.3. Envision the outcome.4. Find the right tools.
How can you get started?
@fileunderjeff
1. Do a data inventory.2. Read the newspaper.3. Envision the outcome.4. Find the right tools.
Ideas to explore
@fileunderjeff
● Mapping your customers● Mapping donors to your nonprofit● Sortable tables (interactive Excel)● Conducting your own survey and visualizing the results● Running a data challenge at your company● Developing a ranking system
