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Many manufacturers are so invested in producing the most technologically advanced products that their website takes a backseat. Your website might be missing the mark completely when it comes to functionality. You should be moving away from viewing it as an online showroom and toward making it a dispensary of content that will give your prospects the information they need to solve their problems, generating leads in the process. WEBSITE CHECKLIST These six things are basic elements are essentials for success and should be a part of every industrial manufacturer’s website. 1) A Complete & Accurate List of Your Products and Services Success starts here. Check your website and take action if lacking accurate information! 2) Your Contact Information Millions of people use the internet as a phone book. Your phone number should be easy to find. 3) Company Information Tell your story. It builds credibility and will distinguish you from your competitors. 4) Fresh Content Your company needs a constant stream of enticing information about your company, your industry and your products. 5) Findability Search engine optimization (“SEO”) is critical to companies’ overall marketing strategy. What is SEO? SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results. 6) Mobile Capability Business buyers are increasingly using mobile devices to conduct business and interact with suppliers.
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