The Future of SEO

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My last 5 years

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I was surprised!

No Predictions!

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• Take Control over SERP• Mobile-friendliness that’s what users

need• Speed up your website• Monitor your backlinks profile

Our Agenda:

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Taking Control Over SERP

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Google Triangle

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SERP Now

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SERP Now

SERP Now

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U.S. SERP consists of:

DOH!

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DOH!

@Alextachalova

1. Create your company Wikipedia page

2. Add a profile on Wikidata.org. (If you currently have a Freebase profile, be sure to reference it in your Wikidata profile using the Freebase Identifier element.)

3. Implement organization schema markup on your website. Be sure to specify your logo, social profiles, Wikidata and your Wikipedia profile using the SameAs element.

4. Develop a strong Online Brand Reputation and Authority, presence on SMM channels, Google+ Brand on Local Page

How to add Knowledge Graph:

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• http://searchengineland.com/leveraging-wikidata-gain-google-knowledge-graph-result-219706

• https://www.serpwoo.com/blog/experts/knowledge-graph-101/

• http://schema.org/Organization

• http://googlewebmastercentral.blogspot.com/2013/05/using-schemaorg-markup-for-organization.html

• https://schema.org/sameAs

• https://developers.google.com/structured-data/customize/social-profiles

Useful Resources to learn more:

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SERPstat.comKnowledge Graph

Element

Local Carousel

Answer Box

Google Maps

Images

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SERP Cannibalization

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SERP Result

DOH!

Learn more and fix it!• https://econsultancy.com/blog/65433-why-internal-links-and-

hub-pages-are-a-major-factor-in-seo-success

• https://www.briggsby.com/impact-of-keyword-cannibalization-beyond-the-seo/

• https://moz.com/ugc/vanity-urls-and-avoiding-self-canibalization

• http://www.intelligentpositioning.com/blog/2014/08/identify-seo-sub-domain-conflict-cannibalisation/

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Tools to control SERP

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Taking Control Over SERP

Mobile-Friendliness

≈ ≈

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22 – US Rank41 – Global Rank

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Pornhub Insights

It’s not about SEO

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It’s all about usersRand Fishkin - http://www.slideshare.net/randfish/ranking-

elements-of-the-futureFriendliness

1. Create a mobile version of your site with the help of affordable tools like Mobify, Mofuse, MobisiteGalore and etc.

2. Or, make your website simply responsive to render correctly your pages for both desktop and mobile traffic

3. Use Mobile Plugins on Popular CMS Platforms

4. Create Mobile App

Making your website mobile friendly:

@Alextachalova

• https://support.google.com/adsense/answer/6196932?hl=en

• http://www.zazzlemedia.co.uk/blog/mobile-optimising-tips/

• http://searchengineland.com/googles-mobile-friendly-algorithm-a-week-later-was-it-really-mobilegeddon-219893

• https://www.distilled.net/training/mobile-seo-guide/

• http://www.semrush.com/blog/googles-mobile-friendly-update-not-the-end-of-the-world/

To Dig a bit Deeper:

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Website Speed

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US Search Ranking Factors

http://www.searchmetrics.com/knowledge-base/ranking-factors-infographic-2015/

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Google PageSpeed Insights

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Yslow.org

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GTmetrix.com

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Top 5 tips:1. Reduce number of requests – minimalize HTTP

connections2. Make your server-side awesome (hosting, database,

response time, webserver and etc)3. Clean your HTML code4. Decrease the size of requests – minify all your files

and optimize images file size5. Use proper cashing

@Alextachalova

• http://www.slideshare.net/bastiangrimm/technical-seo-crawl-space-management-seozone-istanbul-2014

• https://developers.google.com/speed/pagespeed/?hl=en

• http://conversionxl.com/11-low-hanging-fruits-for-increasing-website-speed-and-conversions/

• http://searchengineland.com/5-seo-tips-boost-page-speed-187931

A bit of geeky stuff:

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Monitor Your Backlinks

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Google Penguin Update

Control your Backlinks

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Other tools to use

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Get more actionable insights

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• http://searchengineland.com/google-panda-4-2-is-here-slowly-rolling-out-after-waiting-almost-10-months-225850

• https://support.google.com/webmasters/answer/2648487?hl=en

• https://moz.com/blog/guide-to-googles-disavow-tool

• https://www.quicksprout.com/2014/05/28/when-and-how-to-use-the-google-disavow-tool/

To Dig a bit Deeper:

@Alextachalova

@Alextachalova

http://bit.ly/BAC15_alex

Thanks for attention!

@AlexTachalova

bit.ly/alex-linkedin

Facebook.com/alexandra.tachalova

alextachalova@gmail.com