Berger Paints

Presented By:-Kamal Kishor

Introduction

• Berger Paints India Limited is an Indian paint company which operates chiefly in India headquartered in Kolkata, India. It has come a long way since its inception in the year 1923. India’s second largest decorative paint player, Berger Paints is headquartered in Kolkata and services the market through a distribution network of 82 stock points and 12,000+ paint retailers.

Introduction Contd….Industry Paint

Founded 17 December 1923

Headquarters Kolkata, India

Key people Abhijit roy (MD)

Revenue 3000 crore (US$460 million) [1]

Profit 177 crore (US$27 million)[1]

Employees 2,300 (2009)

Website bergerpaints.com

Market Share

Market share

Asian PaintsBergerNerolacICI paintsothers

12

30

1920

19

Distribution Channel

• Raw materials Factory - Packeging Vendors C & F and Warehouse Wholesellers or Corporate customers Final consumers

The following chart shows the categories of Decorative products of Berger paints: