A Project Report Submitted in Fulfilment of the requirements for the completion

of Semester-1 Subject CSR

CSR PROJECT

ON

SUBMITTED BY

AVINASH GAIKWAD

Roll Number –P1114

PGDBM 2011-2013

SYDENHAM INSTITUTE OF MANAGEMENT STUDIES, RESEARCH

AND ENTREPRENEURSHIP EDUCATION

1

ACKNOWLEDGEMENTSI wish to Express my Profound Thanks to Prof. Bharat Nadkarni for his precise,extensive & practical teachings as well as guidance throughout this project.

I wish to thanks Dr. Khan, Director of SIMSREE, Mumbai for the permission on carrying out the project as well as giving his valuable insights & information.

Also, a vote of thanks to Berger Paints Limited for sharing such valuable information which is very motivating and persuasive to everyone to contribute towards a noble cause.

2

Table of Contents

Acknowledgement----------------------------------------------------------------------------------------------2

About Berger Paints--------------------------------------------------------------------------------------------3

Journey of Berger Paints--------------------------------------------------------------------------------------4

Products Offered------------------------------------------------------------------------------------------------5

Presence of Berger Paints-------------------------------------------------------------------------------------6

Awards & Certificates------------------------------------------------------------------------------------------6

Quality Policy-----------------------------------------------------------------------------------------------------9

Code of Conduct-----------------------------------------------------------------------------------------------10

CSR by Berger Paints------------------------------------------------------------------------------------------12

Triple Bottom Line---------------------------------------------------------------------------------------------14

Areas of Focus--------------------------------------------------------------------------------------------------15

Health-------------------------------------------------------------------------------------------------------------15

Education--------------------------------------------------------------------------------------------------------15

Community Development-----------------------------------------------------------------------------------15

Environmental Conservation--------------------------------------------------------------------------------16

Recommendation----------------------------------------------------------------------------------------------17

Bibliography-----------------------------------------------------------------------------------------------------17

3

About Berger Paints India Limited(BPIL)

Berger Paints India Limited (BPIL) is one of India's foremost paint companies, currently ranked as second largest on the basis of consolidated sales turnover in Indian paint industry.

Today Berger Paints India Limited, having solely used and developed the name and trademark BERGER and all its variants in India, is a household name in paint.

Berger Paints has clearly demonstrated its commitment to Indian consumers for over 85 years, by offering its varied range of high performing quality products backed by highest level of customer service.

Journey of the Organisation

1923 -The history of Berger Paints India Limited as a company started in 1923 as Hadfield's (India) Limited which was a small colonial venture producing ready- mixed stiff paints, varnishes and distempers setup on a 2 acres of land in one of India's first industrial towns close to Kolkata in Howrah, Bengal.

1947 -British Paints (Holdings) Limited, an international consortium of paint manufacturing companies bought over Hadfield's (India) Limited and thus the name changed to British Paints (India) Ltd.

1962 -The gentleman who took over, as its first managing director was Mr. Alexender Vernon Niblet, an Englishman who was later on followed by Mr. Alfred Godwin in 1962.

1965-Further in the year 1965, the share capital of British Paints (Holdings) Limited was acquired by Celanese Corporation, USA and the controlling interest of British Paints (India) Ltd was acquired by CELEURO NV, Holland, a Celanese subsidiary.

1969-The Celanese Corporation sold its Indian interests to Berger, Jenson & Nicholson, U.K. Then onwards the company British Paints (India) Ltd became a member of the worldwide BERGER group having its operations across oceans in numerous geographies and this

4

marked the beginning of Lewis Berger's legacy in India – which the company would later take forward to enviable heights.

1973-the company entered into one of its dynamic phases of business with introduction of new generation products in the industrial, marine and decorative segments under the able leadership of it first Indian Managing Director Mr. Dongargaokar Madhukar.

1976-Year 1976 was another turning point in the history of the company when the foreign holding in the company was diluted to below 40% by sale of a portion of the shares to the UB Group controlled by Mr. Vittal Mallya.

1980-The reins of the company were taken over by Mr. Biji K Kurien as its Chief Executive & Managing Director in the year 1980.

1983-Finally in the year 1983, the British Paints (India) Limited, changed its name to Berger Paints India Limited.

1991-The fortunes of the company changed hands in 1991 with UB Group's stake in the company bought over by the Delhi based Dhingra brothers, Mr. K.S.Dhingra & Mr. G.S.Dhingra and their associates of the UK Paints Group.

1994 to Present -Presently Dhingra’s control a majority stake of almost 73% in Berger Paints India Limited, which is a professionally managed organization, headquartered in Kolkata, with the stewardship resting since 1994 with the current Managing Director Mr. Subir Bose.

Products Offered

Home OwnersInterior Wall CoatingsExterior Wall CoatingsBerger Metal & Wood PaintsLiving Green

Professionals

Construction ChemicalsCementmix PlusCrack Fill PasteCrack Fill PowderLatex PlusSuper Latex PlusTile Adhesive

5

Tile Adhesive Plus

Presence of Berger Paints in India…

Factories in 7 Locations across India – spread over all 4 regions.

Presence in over 80 Locations.

Dedicated Sales Team in all Locations with empowered support staff to cater to customer needs.

Awards & CertificationsReaders Digest Gold Award for themost trusted brand - 2008

Certififications

6

Environment Excellence Award for Howrah Works – by West Bengal Pollution Control Board & Indian Chamber of Commerce – 2001, Kolkata

7

Certified to ISO 14001

Berger Paints received the 1st rank as fastest growing paint company at

Construction World NICMAR Award -2005, Bengaluru.

8

Genius HR Excellence Award 2011 - Excellence in Best Training Initiative Category A - 22nd April 2011, Kolkata

Certificate Trophy

Best Supplier Award for outstanding contribution in Product Development from OEM customer M/S Whirlpool -

2005, Faridabad.

The following table depicts the ISO Certifications of the Company’s various Plants & Depots 

Plant location CertifiedUnder Implementation

Location ISO 9001 ISO 14001 ISO/TS -16949

Goa

Jammu

Howrah

Pondicherry

Rishra

Other Locations / Depot cum Sales Offices:

Location ISO 9001 ISO 14001 ISO/TS -16949

Corporate Office at Kolkata

Bengaluru – I

Bengaluru – II

Chennai – I

Chennai – II

Faridabad

Hosur

Hyderabad

9

Kalyan ( Mumbai)

Kolkata – I

Kolkata – II

Pune

Punjabibagh

Quality policy

We at Berger Paints are committed to provide full satisfaction to our customers with respect to Quality, Reliability and Delivery and attain Quality Leadership for all products that are offered by us. We shall achieve this goal by:

Establishing a Quality Management System conforming to International Standards.

Institutionalizing a culture of "Getting it Right, First Time."

Upgrading our Technology continuously to meet expectations of customers.

Planned and structured Training and Development Programmes for all employees.

Creating an environment which encourages team effort and where each individual's contribution is recognised and valued.

10

Code of Conduct Applicabilty

This Code is applicable to all Directors and employees of the Company. This is in addition to the code framed under SEBI (Prohibition of Insider Trading Regulations), 1992 and all other applicable policies, procedures as well as the existing rules and regulations applicable to the Company. This Code applies to all places where the Company's business is conducted.

Standards of Conduct

The Company expects all Directors, employees, agents and contractors to take steps for furthering safety and welfare of citizens and for ensuring a cooperative, efficient, positive, harmonious and productive work environment. Those who neglect or willfully breach this Code may be subject to corrective action, which may include termination.

Shareholder Value

The Directors and employees of the Company shall be fully committed to enhancing shareholder value and net worth. Every member of the Board and employees shall take

11

adequate steps and measures that would have been taken by a man of ordinary prudence towards achieving this objective.

Conflict of Interest

The Directors and employees shall not participate in the decision making process in respect of any subject matter where there is a conflict of interest between the interest of the Company and the personal interest of such persons. The Directors and employees shall also not participate in taking decisions in respect of any matter or transaction involving an organization, firm or a person in which case such Directors or employees may be deemed to be interested.

Gifts

The Directors and employees shall not accept any gift, hospitality or material benefits from any agent/contractor/vendor or party with whom the Company has a business relationship. Gifts customarily given on special occasions like New Year, Diwali, Pujas, Christmas, etc., not expensive in value or distributed generally and openly at ceremonies and a business lunch or dinner shall not come under purview of this Clause. Participation by employees in general customer meets, seminars, conferences organized by business partners under an open invitation will also not fall under the purview of this clause.

Business OpportunityThe Directors and employees shall not take advantage of any business opportunity belonging to the Company and known to them to be so belonging.

Time & Attention

The whole-time Directors and employees shall devote full time and attention to the affairs of the Company and shall not engage in any other profession or calling which impairs their ability to do so.

Quality

Directors and employees shall function so as to ensure that the Company preserves its reputation in the market, supplies quality products and valued services to the customers, both internal and external, and will continuously work towards enhancement of the Company's goodwill.

Dissemination of Information

12

Directors and employees shall ensure that all information, which is made available by the Company to the public, is correct, and is free from ambiguity. Information related to the Company and not in the public domain will be generally treated as confidential. Confidential information will be deemed to be a valuable asset and shall be treated as such by all employees and Directors. The Company shall be entitled to take all such steps as may be required to prevent any unauthorized disclosure of information.

Funds

Every employee shall be personally responsible for the Company funds over which he or she exercises control. Company funds must be used only for Company purposes. Every employee will ensure that he or she and the Company's agents and contractors take all reasonable steps such that the Company receives value for the Company funds and accurate and timely record of each and every expenditure is kept.

Records

Every employee shall take necessary steps to preserve records as may be necessitated by law and the Company's business. Records include written documents, CDs, computer hard disks, e-mails, floppy disks, microfilms, microfiche and all other media.

Compliance with Laws

The Directors and employees shall take steps to ensure that the Company complies with applicable laws, regulations, rules and regulatory orders. They will also seek such compliance from the Company's contractors and agents.All employees shall comply with applicable laws in India and non-compliance will render them susceptible to action by the Company.

Utilization of Assets

The Directors and employees shall ensure that the assets of the Company are utilized in the best interest of the Company and not for their personal benefit, unless specifically allocated for such purpose.

Non-Discrimination

All other factors being equal, Directors and employees shall not discriminate on the basis of race, religion, colour, creed, sex, disability or marital status.

Any form of sexual harassment is prohibited.

Complaints of sexual harassment will be investigated and action taken against offending persons.

Time & Attention

13

The whole-time Directors and employees shall devote full time and attention to the affairs of the Company and shall not engage in any other profession or calling which impairs their ability to do so.

Benefits

No Director or employee shall derive any undue benefit from the Company which would not be otherwise available to him or her in the course of the Company's business.

Enforcement

1. All the present Directors and employees of the Company shall be deemed to have accepted this Code from 31st December 2005. All other persons who may become Directors and employees shall be deemed to have accepted the Code from the date when they become Director or employee of the Company.

2. The Company Secretary shall be the compliance officer for the purpose of this Code.

3. All Directors and Managers will have to make an annual affirmation of the Code. Any person aware of violation of the Code may lodge a written complaint with the Compliance Officer. 4. The Company may suo moto undertake internal investigation or enquiry in respect of a suspected breach of the Code.

CSR by Berger Paints India Limited(BPIL)

Berger Paints is a responsible organization and it invests in communities to improve quality of life and sense of well being of the people.

Berger Paints partners with NGO’s in social outreach programs panning the areas of Healthcare, education, conservation and community development.

Berger Paints is committed to discharge its responsibility for the cause of the society through a variety of philanthropic and benevolent activities benefiting the society.

The company has donated medical equipments and has installed shallow pumps in villages and water coolers at various locations in the vicinity of its factories.

Initiatives have been undertaken for a cleaner environment through involvement of agencies towards conservation of greenery, spreading the awareness of a greener planet amongst the people, recycling of waste paper and others.

Donations have been given to the charitable institutions and social welfare organizations working for the cause of the upliftment of the poor and downtrodden.

CSR Vision Statement14

To endure an environmentally safe and secure future with a commitment from the company and all its employee to practice and implement methods that help reduce the harmful effects on our environment.

CSR Mission Statement

To conserve natural resources and ensure that protection of the environment remains our top priority.

To take up the challenge and develop more advanced products which consistently help reduce the harmful effects on our environment and conserve natural resources.

We not only take the responsibility for environmental protection but also make our employees aware and committed to the cause.

We respect the needs and social implications of all communities and cultures where our business operates.

TRIPLE BOTTOM LINE CONCEPT…

Berger Paints CSR covers 4 core areas… 1. Social Responsibility 2. Business Responsibility 3. Environmental Responsibility 4. Stakeholder Involvement

AREAS OF FOCUS

15

Health Education Community Development Environment Preservation

HEALTH…

Program Vision: The objective is to support various activities towards improving and generating awareness about general health & primary health care to the general masses, and the people residing within the vicinity of our plants.

EDUCATION…

Program Vision: Our goal is to support institutions promoting education, encouraging education of girl child & of children residing in villages and promote children literature.

COMMUNITY DEVELOPMENT… As a responsible corporate citizen, Beger Paints has been supporting programs for the Upliftment of the society as a whole. Through their initiatives, they aim to provide basic facilities to the community around our manufacturing locations so that there can be a sustained improvement in their living standards.

ENVIRONMENT PRESERVATION… 16

PROGRAM VISION: The organization is well aware of the environmental concerns and through CSR initiatives, works towards initiatives for conservation of water resources and provide clean and green environment.

Iniatiatives taken by Berger Paints – Reducing waste and conserving natural resources in manufacturing facilities. Developing green and energy efficient products. Installing energy efficient systems at all new plant facilities. Using renewable and sustainable raw materials in our formulations. Manufacturing products with the stringent VOC limits in mind along with other

environmental guidelines as per the industry. Ensuring every product is compliant to all global and industrial green certifications.

ECO PRO BREATHE EASY - Our first low VOC Paint

By reducing the VOC content in our paint considerably, we're offering a products that's not just low on emission but odourless as well. It's our flagship product that leads the way to our Green Horizon. Mentioned below are a few of its propertise:

Low VOC

Negliglible aromatic content

Highest standard of indoor air quality

Global accreditation

Chemical components restriction

Zero health hazard

Maximum performance

ECO SAFEWe ensure that all our other household decorative products are environment friendly and complaint to global environment standards as well.

No added Lead,Mercury of Chromium.Minimal Aromatic contentAcceptable levels of VOC.

17

RECOMMENDATIONS EDUCATION

Inculcating the value of education into rural India by – Campaign. Competitions. Educational Fairs. Providing Black Colour Paint required for Blackboards in Angan Wadi Scools Across

India. HEALTH

Organising health checks on Blood Sugar Level,Eyes, Teeth for Villagers & School Childrens. Cancer Care. General Check-ups.

EMPLOYMENT Jobs can be given to Rural Population by-

Providing short training. ITI

SOCIAL AIDS Awareness Camps. Polio Free India Campaign.

BIBLIOGRAPHY http://www.bergerpaints.com / http://www.google.co.in/

18