Benefits of Social Media Marketing for

BrandsBy Emily Connors

Of marketers said that social media marketing was important for their

business (Hubspot)

Of marketers indicated that their efforts

increased traffic to their websites (Forbes)

Of marketers currently participate in social

media (Social Media Examiner)

However...

Of marketers using social media are unsure about which social media tools are the best

(Forbes)

What images, ideas, or words do these logos evoke in your mind?

Increased Brand RecognitionSocial media serves as a

convenient and cost-effective way to spread brand awareness and increase recognition

In 2005, only 5% of American adults used at least 1 social media platform, by 2016 this skyrocketed to a whopping 69%

(Pew Research Center)

Increased Brand LoyaltySocial media marketing allows brands to communicate and interact

directly with their target audience, establishing stronger bonds and increasing favorability

Of Americans who follow brands on social media are

loyal to them (Convince&Convert)

Increased Conversion RatesBrands become more humanized by their interactions in social media

channels, which allows them to been seen as people, rather than corporations. This concept is known as the humanization element and it plays an integral role in increasing conversion rates and business traffic

Higher lead-to-close rates with social media marketing as

compared to outbound marketing (Hubspot)

Decreased Marketing CostsSocial media marketing is a highly-effective and budget-friendly way

to deliver content to a wide range of consumers at minimal cost

U.S. e-commerce sales in 2016 (Social Media Today)

Predicted U.S. e-commerce sales in 2020 (Social Media Today)

Increased SatisfactionSocial media marketing creates a unique platform that enables

consumers to freely share their insight and opinions with brands, which ultimately aids customer satisfaction levels and brand perception

Of shoppers have stopped buying from a store after

experiencing bad customer service (Social Media Today)

For more help with your social media marketing, visit

https://genm.co

Additional References:https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/2/#359645c4743fhttps://www.rosemontmedia.com/dental/promote/social-media-marketing/http://www.pewinternet.org/fact-sheet/social-media/http://www.lightinthetunnel.in/category/social-media-marketing/http://www.socialmediatoday.com/social-business/38-ecommerce-trends-and-stats-2017-infographic