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#SMWBlogger
WHY IS BLOGGER ENGAGEMENT SO BIG?
VIEW WORDPRESS BLOGS A MONTH
409
MILLION PEOPLE
HAVE MORE THAN ONE BLOG
57%
BLOGGERS
WHY IS BLOGGER ENGAGEMENT SO BIG?
MOST FREQUENT ONLINE SHOPPERS IN EUROPE
UK
WHY IS BLOGGER ENGAGEMENT SO BIG?
ONLINE RETAIL SALES REACH IN THE UK THIS YEAR
£52
BILLION
WHY IS BLOGGER ENGAGEMENT SO BIG?
RELY ON SOCIAL TO GUIDE PURCHASING DECISIONS
74%
CONSUMERS
WHY IS BLOGGER ENGAGEMENT SO BIG?
WHAT’S YOUR VALUE !
GOOD PRACTICESFORMATTING • DISCLAIMER • TOOLS • NO FOLLOW
!
NOTICED - PUBLICOPTIMISATION • NETWORKING
!
GETTING NOTICED - AGENCY+BRANDSMEASUREMENT • REPUTATION • MONETISING
WHAT’S YOUR
VALUE
#SMWBlogger
WHAT’S YOUR VALUE?
BRAND REPUTATION AND AWARENESS
SEO VALUE
PRODUCT REVIEWS AND FEEDBACK
INCREASE SOCIAL MEDIA PRESENCE
REFERRAL VISITS
REPUTABLE ENDORSEMENTS AND ADVOCACY
GOOD PRACTICES
#SMWBlogger
BLOG FREQUENCY/LENGTH
SHARING FREQUENCY
ALLOWING ENGAGEMENT (SOCIAL BUTTONS, COMMENTS)
TOO MUCH PROMOTIONAL CONTENT
RESPONSIVE DESIGN
IMAGE QUALITY
GOOD PRACTICES Formatting
IMAGE COPYRIGHT
FREE IMAGE DATABASES
DISCLOSING SPONSORED CONTENT
GOOD PRACTICES Disclaimer / Copyright
GOOD PRACTICES Blogging Tools
GOOD PRACTICES Blogging Tools
GOOD PRACTICES Blogging Tools
CASE STUDY
#SMWBlogger
VIDEO
VIDEO
GETTING NOTICED
PUBLIC
#SMWBlogger
GETTING NOTICED / PUBLIC Optimisation
SEO BASICS LINKS • ORGANIC RANKINGS • CLEAR NAVIGATION • MATURE DOMAIN
INTERNAL LINKING • META DESCRIPTIONS • SITE SPEED • MOBILE FRIENDLINESS
LAYOUTARCHIVE • VISIBLE SOCIAL PROFILE • USER-FRIENDLY • CONTACT PAGE
SELF-HOSTING
BLOGSPOT/WORDPRESS
SOCIAL BASICSTWITTER • FACEBOOK • INSTAGRAM • LINKEDIN • PINTEREST • GOOGLE+
BLOGLOVIN
GETTING NOTICED / PUBLIC Networking
COMMUNITIES FACEBOOK GROUPS • FORUMS • TWITTER CHATS ETC
ENGAGEMENT
WITH OTHER BLOGGERS • BRANDS • PRS !
GUEST POSTING BUILD STRONG LINKS • CREATE BUZZ • SEO GAIN
GETTING NOTICED
AGENCY+BRANDS
#SMWBlogger
GETTING NOTICED / AGENCY+BRANDS How are you being measured?
METRICS SPECIFIC TO PROJECT BUDGETS/CAMPAIGN GOALS !
SEO VALUE TRUST/CITATION FLOW • LINKS • REFERRING DOMAINS • DOMAIN AGE
!
REACH VISITORS • AUTHORITY WITHIN NICHE
!
SOCIAL FOLLOWERS • KLOUT • ENGAGEMENT + COMMENTS
GETTING NOTICED / AGENCY+BRANDS Build your reputation
QUALITY OF WORK
RESPOND AND DELIVER ON TIME
THREATS AND PR SHAMING (#BLOGGERBLACKMAIL)
DIRECT CLIENT CONTACT
GETTING NOTICED / AGENCY+BRANDS Monetising your blog
SPONSORED POSTS REVIEWS
AFFILIATE SCHEMES SOCIAL PROMOTION BANNERS AND ADS
VIDEOS COURSES/WORKSHOPS
E-BOOKS
Q+A
#SMWBlogger
#SMWBlogger
