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Authorship Is Dead! Long Live Author Authority! Mark Traphagen @marktraphagen google.com/+MarkTraphagen

Authorship Is Dead - Long Live Author Authority!

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Recently Google ended its three year experiment called Google Authorship. But by no means is Google done with the idea of author authority in search. Learn why it still matters and what you can do to prepare for the real Author Rank in the age of semantic search.

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  • 1. Authorship Is Dead!Long Live Author Authority!Mark Traphagen @marktraphagen google.com/+MarkTraphagen

2. Hi Im Mark Traphagen! Sr. Dir. Online Marketing 100,000+ G+ Followers +MarkTraphagen @MarkTraphagen www.stonetemple.comMark Traphagen @marktraphagen google.com/+MarkTraphagen 3. What Is Was Google Authorship?Mark Traphagen @marktraphagen google.com/+MarkTraphagen 4. Benefits of Google AuthorshipAuthor rich snippetMark Traphagen @marktraphagen google.com/+MarkTraphagen 5. Benefits of Google AuthorshipAuthor rich snippetCopy protectionMark Traphagen @marktraphagen google.com/+MarkTraphagen 6. Benefits of Google AuthorshipAuthor rich snippetCopy protectionMark Traphagen @marktraphagen google.com/+MarkTraphagen 7. Benefits of Google AuthorshipAuthor rich snippetCopy protectionAuthor rankingMark Traphagen @marktraphagen google.com/+MarkTraphagen 8. Benefits of Google AuthorshipAuthor rich snippetCopy protectionAuthor rankingMark Traphagen @marktraphagen google.com/+MarkTraphagen 9. Why Kill Google Authorship?stonet.co/AuthorshipDeadMark Traphagen @marktraphagen google.com/+MarkTraphagen 10. Why Kill Google Authorship?Mark Traphagen @marktraphagen google.com/+MarkTraphagen 11. Why Kill Google Authorship?1. Low Adoption RateFull Study at stonet.co/AuthorshipStudyMark Traphagen @marktraphagen google.com/+MarkTraphagen 12. Why Kill Google Authorship?2. Low Value for SearchersFull Story at stonet.co/AuthorshipDeadMark Traphagen @marktraphagen google.com/+MarkTraphagen 13. Authorship Is Dead Long Live Author Authority!Mark Traphagen @marktraphagen google.com/+MarkTraphagen 14. Semantic Search & EntitiesMark Traphagen @marktraphagen google.com/+MarkTraphagen 15. Semantic Search & EntitiesFrom stonet.co/1nYiWhYMark Traphagen @marktraphagen google.com/+MarkTraphagen 16. Semantic Search & EntitiesThis is the MarkTraphagenyoure lookingfor!Ask Google Now Who is Mark Traphagen?Mark Traphagen @marktraphagen google.com/+MarkTraphagen 17. Google Patentswww.seobythesea.comMark Traphagen @marktraphagen google.com/+MarkTraphagen 18. Personalized SearchMark Traphagen @marktraphagen google.com/+MarkTraphagen 19. Extended Reach via ResharesMark Traphagen @marktraphagen google.com/+MarkTraphagen 20. Brand Pages Too!Mark Traphagen @marktraphagen google.com/+MarkTraphagen 21. Author Authority Takeaways1. Power of the Personalstonet.co/PowerOfPersonalMark Traphagen @marktraphagen google.com/+MarkTraphagen 22. Author Authority Takeaways1. Power of the Personalstonet.co/PowerOfPersonalMark Traphagen @marktraphagen google.com/+MarkTraphagen 23. Author Authority TakeawaysMark Traphagen @marktraphagen google.com/+MarkTraphagen 24. Author Authority TakeawaysMark Traphagen @marktraphagen google.com/+MarkTraphagen 25. Author Authority Takeaways2. Connect All the ThingsMark Traphagen @marktraphagen google.com/+MarkTraphagen 26. Author Authority Takeaways3. Surround Your SubjectMark Traphagen @marktraphagen google.com/+MarkTraphagen 27. Author Authority Takeaways4. Build Your AudienceMark Traphagen @marktraphagen google.com/+MarkTraphagen 28. Thanks! Sr. Dir. Online Marketing 100,000 G+ Followers +MarkTraphagen @MarkTraphagen www.stonetemple.comView This Deck at stonet.com/LongLiveAuthorsMark Traphagen @marktraphagen google.com/+MarkTraphagen