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  • 1. Authorship Is Dead!Long Live Author Authority!Mark Traphagen @marktraphagen google.com/+MarkTraphagen

2. Hi Im Mark Traphagen! Sr. Dir. Online Marketing 100,000+ G+ Followers +MarkTraphagen @MarkTraphagen www.stonetemple.comMark Traphagen @marktraphagen google.com/+MarkTraphagen 3. What Is Was Google Authorship?Mark Traphagen @marktraphagen google.com/+MarkTraphagen 4. Benefits of Google AuthorshipAuthor rich snippetMark Traphagen @marktraphagen google.com/+MarkTraphagen 5. Benefits of Google AuthorshipAuthor rich snippetCopy protectionMark Traphagen @marktraphagen google.com/+MarkTraphagen 6. Benefits of Google AuthorshipAuthor rich snippetCopy protectionMark Traphagen @marktraphagen google.com/+MarkTraphagen 7. Benefits of Google AuthorshipAuthor rich snippetCopy protectionAuthor rankingMark Traphagen @marktraphagen google.com/+MarkTraphagen 8. Benefits of Google AuthorshipAuthor rich snippetCopy protectionAuthor rankingMark Traphagen @marktraphagen google.com/+MarkTraphagen 9. Why Kill Google Authorship?stonet.co/AuthorshipDeadMark Traphagen @marktraphagen google.com/+MarkTraphagen 10. Why Kill Google Authorship?Mark Traphagen @marktraphagen google.com/+MarkTraphagen 11. Why Kill Google Authorship?1. Low Adoption RateFull Study at stonet.co/AuthorshipStudyMark Traphagen @marktraphagen google.com/+MarkTraphagen 12. Why Kill Google Authorship?2. Low Value for SearchersFull Story at stonet.co/AuthorshipDeadMark Traphagen @marktraphagen google.com/+MarkTraphagen 13. Authorship Is Dead Long Live Author Authority!Mark Traphagen @marktraphagen google.com/+MarkTraphagen 14. Semantic Search & EntitiesMark Traphagen @marktraphagen google.com/+MarkTraphagen 15. Semantic Search & EntitiesFrom stonet.co/1nYiWhYMark Traphagen @marktraphagen google.com/+MarkTraphagen 16. Semantic Search & EntitiesThis is the MarkTraphagenyoure lookingfor!Ask Google Now Who is Mark Traphagen?Mark Traphagen @marktraphagen google.com/+MarkTraphagen 17. Google Patentswww.seobythesea.comMark Traphagen @marktraphagen google.com/+MarkTraphagen 18. Personalized SearchMark Traphagen @marktraphagen google.com/+MarkTraphagen 19. Extended Reach via ResharesMark Traphagen @marktraphagen google.com/+MarkTraphagen 20. Brand Pages Too!Mark Traphagen @marktraphagen google.com/+MarkTraphagen 21. Author Authority Takeaways1. Power of the Personalstonet.co/PowerOfPersonalMark Traphagen @marktraphagen google.com/+MarkTraphagen 22. Author Authority Takeaways1. Power of the Personalstonet.co/PowerOfPersonalMark Traphagen @marktraphagen google.com/+MarkTraphagen 23. Author Authority TakeawaysMark Traphagen @marktraphagen google.com/+MarkTraphagen 24. Author Authority TakeawaysMark Traphagen @marktraphagen google.com/+MarkTraphagen 25. Author Authority Takeaways2. Connect All the ThingsMark Traphagen @marktraphagen google.com/+MarkTraphagen 26. Author Authority Takeaways3. Surround Your SubjectMark Traphagen @marktraphagen google.com/+MarkTraphagen 27. Author Authority Takeaways4. Build Your AudienceMark Traphagen @marktraphagen google.com/+MarkTraphagen 28. Thanks! Sr. Dir. Online Marketing 100,000 G+ Followers +MarkTraphagen @MarkTraphagen www.stonetemple.comView This Deck at stonet.com/LongLiveAuthorsMark Traphagen @marktraphagen google.com/+MarkTraphagen