Marketing Strategy for AppleAshley Bussell

ADV 420 section 741

Intro

It is important for a company as large as Apple to have a planned out marketing strategy.

With as many products as Apple has released, it is important for them to constantly market their brand and release new updates

Issues Current marketing strategy lacks integration of

products No social media marketing

The Strategy Market Apple products

being used together All Apple products are

highly compatible

Give consumers the incentive to buy multiple Apple products

Create brand loyalty Apply to target market

Target Market Business Professionals

Refined look Professional Style

College Students Key to success Gives the brand youth

Advertisements

Apple has an advertising budget around $1 Billion

In 2015, Apple spent $1.2 Billion on advertising

Important to stay in $1 billion ad budget

Social Media Can be effective with

advertising Apple should create a

generic brand twitter and Facebook account to promote recent ads and product information

YouTube account posts successful advertisements, why not other social media platforms?

YouTube Ad

https://www.youtube.com/watch?v=TJ1SDXbij8Y

Website Create awareness of new

products/updates Generates sales Support directly from

Apple Mobile website Use website to track how

effective advertisements are

Search Engine Optimization

Useful in a large brand, such as Apple

Website is easily accessible

Mobile optimization