Marketing Strategy for AppleAshley Bussell
ADV 420 section 741
Intro
It is important for a company as large as Apple to have a planned out marketing strategy.
With as many products as Apple has released, it is important for them to constantly market their brand and release new updates
Issues Current marketing strategy lacks integration of
products No social media marketing
The Strategy Market Apple products
being used together All Apple products are
highly compatible
Give consumers the incentive to buy multiple Apple products
Create brand loyalty Apply to target market
Target Market Business Professionals
Refined look Professional Style
College Students Key to success Gives the brand youth
Advertisements
Apple has an advertising budget around $1 Billion
In 2015, Apple spent $1.2 Billion on advertising
Important to stay in $1 billion ad budget
Social Media Can be effective with
advertising Apple should create a
generic brand twitter and Facebook account to promote recent ads and product information
YouTube account posts successful advertisements, why not other social media platforms?
YouTube Ad
https://www.youtube.com/watch?v=TJ1SDXbij8Y
Website Create awareness of new
products/updates Generates sales Support directly from
Apple Mobile website Use website to track how
effective advertisements are
Search Engine Optimization
Useful in a large brand, such as Apple
Website is easily accessible
Mobile optimization