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© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Analytics Usability UpdateMarch / April 2015 Release
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Agenda:
1. Overview
2. Analytics Home Design Update
• Demo
3. Revenue Explorer Design Update
• Demo
4. Q&A
Page 3© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Your Speaker
Brian TheodoreDirector of Product Management, Analytics
Page 4© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Overview
Design updates across:
Marketo Analytics and Revenue Explorer
New Analytics Home New Revenue Explorer
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Analytics Home
Design Goals:
2Simplified ad-hoc Reporting:
• Reduce unnecessary New/Clone report behavior
• De-clutter report tree
1New Private vs Shared Report Organization
• Locks personal reports from editing by others
• De-clutter report tree
NOTE: In Beta now, GA in April release
BeforeAfter
Personal
vs shared
report
organization
1Private vs
Shared
Cluttered –
all user reports
combined
Page 7© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Popular Community Idea
Idea by:Revenue Engineer & Champion at Adecco
2Simplified
Ad-hoc Reports
Default pre-built
ad-hoc reports on
Analytics Home
Click to run/edit
ad-hoc report.
Save As to
make a copy
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Demo
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Revenue Explorer
Design Goals:
2New Features:
• New “Sunburst” data visualization
• Enhanced Date filtering / range selection UI
1Major Design and Usability overhaul
• A more consistent look and feel with Marketo
• Your data is more front-and-center!
Page 12© 2015 Marketo, Inc. Marketo Proprietary and Confidential
New Perspective Menu
Application Menu
Page 13© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Report Navigation
Page 14© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Sunburst Chart
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Demo
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Q&A
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Thank you!
Brian Theodore
Director of Product Management, Analytics