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Big Data is a game-changer. In the face of exploding volumes and varieties of data, traditional data management and ETL systems just aren’t cutting it anymore. A new way of sifting through vast volumes of data to find the most relevant info, combining this data with other data sources to extract faster insights is desperately needed. Enter HP|Vertica and Pentaho with a proven solution for lightning fast queries and blended data and analytics capabilities for your business users.
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Up Your Analytics Game
Chris Selland @cselland @hpvertica
Eddie White @EddieWhite1 Will Gorman @wpgorman @pentaho
June 2014
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2
Welcome
No Limits. No Compromises – Intro to HP Vertica
Turbo Charge Your Analytics Engine – Pentaho
Demo
Q & A
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3
The Time is Now for Big Data
Data Volumes
Acc
urac
y an
d In
sigh
t
CRM ERP Data Warehouse Web Social Log Files Machine Data Semi-structured
Dark Data
Big Data Traditional Enterprise Data
Unstructured
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4
Manage the data explosion
New Style: Affordable
Old Style: Unaffordable
$$$
$$
$
TB PB EB
Cost
No limits Scale Capture any form of data
At any scale from TB to EB
Maintaining high performance
At affordable cost
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5
US Healthcare Sector
Personal Location Data
The opportunities are limitless
Industrial Internet
$100BN annually in new value
$200BN in saved expenditures
$100BN for Service Providers
$700BN to consumers and business end users over next 10 years
Raising incomes in US alone by 25-40%
Adding $10-15T to global GDP
GPS
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6
185
800
Unique monthly visitors, Millions
Don’t accept compromise
No compromises
Speed No compromises
Simplicity
No compromises
Scale Small advantages make all the difference
2nd best might mean nothing at all
Analytics-based competition is non-linear
“We move incredibly fast. It’s important for us to manage massive amounts of
data without compromising speed. Vertica is the perfect fit.”
Average of 4 closest
competitors
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7
HP Vertica: No limits, no compromises.
Supports all preferred tools Open architecture
50x-1,000x faster Blazing fast analytics
Unlimited low-cost nodes Massive scalability
10x-30x more data per server Optimized data storage
Private Cloud Public Cloud Appliance Software Only
Purpose built for Big Data - from the very first line of code
Flexible deployment
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8
HP Vertica Flex Zone
semi-structured data loading Auto-schematization
New approach to loading, managing, and exploring multi-structured data
for blazing-fast performance One-step schema
on semi-structured data Faster SQL querying
for JSON and delimited data Flexible parsers
Flex Zone
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9
Leaders don’t make compromises
• Promotional Testing • Behavior Analytics
• Claims Analyses • Click Stream Analyses
• Patient Analyses • Network Analyses
• Clinical data Analyses • Customer Analytics
• Fraud Monitoring • Compliance Testing
• Financial Tracking • Loyalty Analysis
• Trading Analytics • Marketing Analytics
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10
Welcome
No Limits. No Compromises – Intro to HP Vertica
Turbo Charge Your Analytics Engine – Pentaho
Demo
Q & A
OPERATIONAL DATA
BIG DATA DATA STREAM
PUBLIC & PRIVATE CLOUDS
SIMPLIFIED ANALYTICS
EXPERIENCE
ENTERPRISE BIG DATA
INTEGRATION
BLENDED BIG DATA
Pentaho Business Analytics
BUSINESS/DATA ANALYST
DBA/ETL/BI DEVELOPER
BUSINESS USER
Any Data, Any Analytics Simplified
ANY Analytics
• Reports • Dashboards • Visualizations • Discovery • Predictive
Analytics
ANY Environment • Data warehouses • Data marts • Stack vendors • Cloud • Embedded
Existing & New Data Infrastructure &
Processes
ANY Data • Relational • Operational • Big Data • Data sources not yet
anticipated…
Billing
Location
Social Media
Customer
Web
Network
Entry
Tran
sfor
m
Advanced
Opt
imiz
e
A Spectrum of Big Data Use Cases What the Market is Deploying Today and Planning for Tomorrow ?
Data Warehouse Optimization
Streamlined Data Hub
Big Data Exploration
Next Generation Applications Big Data
Predictive Analytics
Use Case Complexity
Bus
ines
s Im
pact
Customer 360 Degree
View Harnessing Machine &
Sensor Data
On-Demand Big Data Blending
Internal Big Data as a Service
Streamlined Data Refinery Drive a Sustainable Analytics Strategy with Big Data ETL at Scale
• Broad data integration (incl. leading Hadoop distros and HPVertica) + powerful array of end user analytics
• Visual map/reduce mitigates need for developers, makes Big Data accessible to all IT staff
• Pentaho map/reduce runs much faster in the cluster vs. other scripting tools
Why
Reference Architecture • B2B electronic marketing firm that creates and delivers personalized offers • Data sources ingested via Hadoop, processed & sent to HP Vertica
Transactions – Batch & Real-time
PDI Enrollments & Redemptions
Location, Email, Other
Data
Hadoop
PDI
Analyzer
Reports
CUSTOMER CASE STUDY: Beachmint From Buying Patterns to Revenue
Business Challenge • Monetize buying patterns hidden in terabytes of
web data
• Quickly analyze multi-channel click stream data from millions of customers
Pentaho & Vertica Benefits • Intuitive Big Data integration to streamline data
and provide reporting, dashboards, analysis and data visualization
• Improved sales forecasting and marketing campaigns
Streamline Customer Data Innovative, subscription-based fashion company
PDI
Analytics
Customer Preference Data
Retail Data Customer Web Profile
Web Purchases
Social Media
Email Tracking
Server and Web Log
Retail Inventory
Operations Officers Identify supply trends with data
visualization
Marketing and Advertising leverage reporting
Data integration
Business analytics +
The IT department
Lines of business +
Big data Any data +
Powerful Combinations
Any data. Any environment. Any analytics.
A future-proof data foundation
Big data blended without barriers
Powerful analytics simplified for any role
DEMO
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20
ORLANDO - October 8-10
HPVertica Big Data Conference 2014
BOSTON - August 11-14
JOIN US! Early Bird - $695 Conference.Vertica.com
Early Bird - $695 PentahoWorld.com
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Chris Selland [email protected] @cselland Eddie White [email protected] @EddieWhite1
Will Gorman [email protected] @wpgorman
THANK YOU
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Q&A www.vertica.com www.pentaho.com