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1Economic Recovery Index
Economic Recovery IndexAn Amárach Research Briefing
June 2016
2Economic Recovery Index
Are We There Yet?
It’s over seven years since we started
tracking the Economic Recovery Index and
the good news is that we appear to be
seeing some recovery in our index!
We recently published a special 7th
anniversary edition of the ERI report – you
should check it out for a wider analysis than
our regular commentary.
We’re at the half-way mark in 2016 and the
good news is that the ERI is pointing to a
stabilization in consumer sentiment about
the economy, and even an improvement in
spending intentions.
Note, however, that our June poll was
conducted before the Brexit referendum.
3Economic Recovery Index
The Emotional Recovery
We have been reporting our monthly
Economic Recovery Index since April 2009.
We set out over six years ago to assess the
psychological impact of the recession and to
chart our ‘emotional progress’ towards
recovery alongside our ‘economic progress’.
This report summarises our Economic
Recovery Index results from April 2009
to June 2016.
The most recent fieldwork was conducted
during 16th to 22nd June 2016 inclusive.
See how it was nearly seven years ago:http://www.slideshare.net/amarach/the-economic-recovery-index-july-results-2009
Economic Recovery Index
5Economic Recovery Index
Using the answers to the question on ‘stages of recovery’ we have created the Economic
Recovery Index, which ranges from 0 to 100 (0 = deep recession; 100 = back to peak).
The reversal we saw at the start of the year continues to be reversed:
The Economic Recovery Index
Source: Amárach Research, June 2016
0
5
10
15
20
25
30
35
40
45
50
Ap
r '0
9
July
Sep
t
No
v
Jan
'10
Mar
May Ju
ly
Sep
t
No
v
Jan
'11
Mar
May Ju
ly
Sep
t
No
v
Jan
'12
Mar
May Ju
ly
Sep
t
No
v
Jan
'13
Mar
May
July
Sep
t
No
v
Jan
'14
Mar
May
July
Sep
t
No
v
Jan
'15
Mar
May
July
Sep
t
No
v
Jan
'16
Mar
May
The ERI is back near its previous peak, though struggling to gain upward momentum
6Economic Recovery Index
ERI Summary Table
Which one statement ‘best describes the economic situation in Ireland right now’?
% choosing each statement:
%
The economic
situation in
Ireland is
getting worse
The economic
situation is bad
but has
stabilized
The economic
situation is bad
but showing a
few signs of
improvement
The economic
situation is
getting better
and showing
clear signs of
improvement
The economic
situation is
good and
almost fully
recovered
Economic
Recovery
Index
Jun-09 52 27 19 2 0 17.8
Jun-10 33 36 27 3 1 25.3
Jun-11 46 28 23 2 1 20.4
Jun-12 50 29 20 1 0 18.2
Jun-13 37 32 27 4 0 24.5
Jun-14 24 33 35 8 1 32.5
Jun-15 14 32 35 16 2 39.8
May-16 12 29 33 24 2 43.9
Jun-16 13 27 35 22 3 44.5
There appears to have been some improvement since April, and much in 12 months
7Economic Recovery Index
Economic Recovery Index & Consumer Confidence
There is a strong correlation between our Economic Recovery Index and the
ESRI’s Consumer Sentiment Indicator, April 2009 to May 2016:
Consumer Impact
9Economic Recovery Index
Recession, Resilience & Recovery
We started calling our Index the ‘Recovery
Index’ back in April 2009 as we wanted to
emphasise the positive and didn’t think the
recession would last so long!
Over these past seven years we have tracked
the highs and lows (and some very lows) in
terms of the mood of the nation and the
impact on consumer spending, borrowing and
saving intentions.
We’ve also seen remarkable resilience on the
part of the Irish people when it comes to
‘getting on’ with their lives, despite macro-
economic uncertainties.
In this section we look at some of the key
indicators when it comes to consumer
spending and saving intentions.
10Economic Recovery Index
Consumer Sentiment Summary Table I
% agree strongly/slightly with selected statements:
%
Ireland will be
through the worst
of the recession
in 12 months
time
I feel I am
financially
comfortable
enough to make
it through the
recession
I am optimistic in
spite of the
current economic
situation
Right now it seems
like the recession is
affecting other
people more than it
is affecting me
Jun-09 44 51 65 61
Jun-10 42 45 54 50
Jun-11 23 34 47 44
Jun-12 25 36 43 45
Jun-13 33 40 48 46
Jun-14 37 42 50 45
Jun-15 44 41 51 40
May-16 43 47 55 50
Jun-16 42 49 55 44
Feeling ‘financially comfortable’ has picked up lately, and much since 2015
11Economic Recovery Index
Consumer Sentiment Summary Table II
% agree strongly/slightly with selected statements:
%
I am more relaxed
about spending
money than I was a
few months ago
I am saving a lot
more than before
because of the
recession
My main financial
priority is to pay off
my debts as quickly
as possible
I would be happy
to borrow money
from a bank if I
need to
Jun-09 16
Jun-10 22 24 61 30
Jun-11 14 25 59 23
Jun-12 15 25 55 23
Jun-13 21 28 54 23
Jun-14 25 26 54 26
Jun-15 30 27 54 27
May-16 32 30 51 29
Jun-16 33 28 56 30
Spending sentiment has improved slightly in recent months
12Economic Recovery Index
Buying Irish: Resilient to Change
We have tracked ‘buy Irish’ sentiment for over 3 years & it has remained quite stable
Mood of the Nation
14Economic Recovery Index
The Real Mood of the Nation
When we started measuring and reporting the
Economic Recovery Index we wanted it to be
more than just another ‘confidence index’.
We therefore set out to measure the full
spectrum of emotions experienced by Irish
consumers – positive as well as negative ones
– in order to provide a unique insight into the
real ‘mood’ of the nation.
We have seen some interesting trends as a
result, including a widening gap between
positive and negative emotions – though both
are trending downwards over time.
The following charts show the trends to June
2016.
15Economic Recovery Index
The Mood of the Nation – I
Did you experience any of these feelings a lot of the day yesterday?
% saying Yes: April 2009 to June 2016
Source: Amárach Research, June 2016
20%
25%
30%
35%
40%
45%
50%
55%
60%
65%
Ap
r '0
9
May
Ju
n
Ju
l
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
0
Feb
Mar
Ap
r
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
1
Feb
Mar
Ap
r
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
2
Feb
Mar
Ap
r
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
3
Feb
Mar
Ap
r
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
4
Feb
Mar
Ap
r
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
5
Feb
Mar
Ap
r
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
6
Feb
Mar
Ap
r
May
Ju
n
Enjoyment Happiness Stress Worry
16Economic Recovery Index
The Mood of the Nation – II
Did you experience any of these feelings a lot of the day yesterday?
% saying Yes: April 2009 to June 2016
Source: Amárach Research, June 2016
0%
5%
10%
15%
20%
25%
30%
35%
40%
Ap
r '0
9
May
Ju
n
Ju
l
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
0
Feb
Mar
Ap
r
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
1
Feb
Mar
Ap
r
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
2
Feb
Mar
Ap
r
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
3
Feb
Mar
Ap
r
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
4
Feb
Mar
Ap
r
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
5
Feb
Mar
Ap
r
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Nov
Dec
Ja
n'1
6
Feb
Mar
Ap
r
May
Ju
n
Anxiety Sadness Pain Anger
Amárach Outlook
18Economic Recovery Index
2016 Beginning
As we approach the half-way mark our
Economic Recovery Index has taken an
encouraging turn for the positive.
We’ll keep tracking its progress into 2016 –
and we’ll keep you posted about Ireland’s
consumer needs.
We hope you find this edition of the
Economic Recovery Index helpful and
please do get in contact if you want to
discuss how it can be applied to your brand
planning requirements in 2016 and beyond.
For more on the ERI (including 7 years worth of data) see:http://www.amarach.com/resources/economic-recovery-index.htm
19Economic Recovery Index
PlanR Database
We survey 1,000 adults every month to create the Economic Recovery Index.
We also capture information customer experience, spending levels, and
switching intentions as part of the same survey, as well as:
Plus a lot more besides…
You can view the full list (as well
as a free dashboard) here:
http://getplanr.com/planr-data
Trends Report
t. 01 410 5200
w. www.amarach.com
b. www.amarach.com/blog
tw. twitter.com/AmarachResearch
s. slideshare.net/amarach/