ALL YOU NEEDTO KNOW

ABOUT SEO

#BizHeroes chat w/ @LeeOdden

I'D SAY MODERN SEO IS BOTH SEARCH ENGINE & CUSTOMER FOCUSED.

GOOGLE PAYS ME NOTHING, BUT CUSTOMERS PAY ME EVERYTHING.

@LeeOdden

Q1.What has changed about SEOand is it still relevant?

A1. There are less loopholes to exploit and more focus on creatingcontent that's easy to find & provides value

Lee Odden @leeodden

A1. It is about creating content of value.. that helps or solves aproblem & getting it in front of your target audience!

Brian Fanzo @iSocialFanz

A1. Think of SEO as writing what you want to be known for & whatcontent people are looking for. Answer their questions. #bizheroes

Mack Collier @mackcollier

A1. A little SEO food for thought: 74% of all Internet traffic in 2017will be video #BizHeroes

@TrueFilmPro

A1.Funny enough, it's ALWAYS been about creating good contentfrom The Google's POV. They're closing short-cuts

Kalynn Amadio @kalynnamadio

A1.If you are in a competitive category, great content alone will notwin in search. You must optimize performance.

Lee Odden @leeodden

A1.By putting content instead of loopholes first, #Google and #Bingare creating a better internet.

Thom Crowe @thomcrowe

A1.Some people make SEO way too complicated. It's all aboutrelevancy!

Cendrine Marrouat @cendrinemedia

Q2. If we optimize for Google,doesn’t that ignore customers?

Can you do both?

A2. Great SEO is all about optimizing experiences. Findability andsolving information problems. That means customers & Google.

Lee Odden @leeodden

A2. Don't write for search engines, write for customers. Then,optimize to make it easier for them to find you.

Cendrine Marrouat @cendrinemedia

A2. People need content That helps them solve their problems. Google loves that, too.

Kerry Gorgone @kerrygorgone

A2. One thing I have learned is if the title of your post is a relevantGoogle search phrase it tend to do MUCH better in search Mack Collier @mackcollier

A2.Focus on creating a site for people first but I make sure it'scompletely optimized for SEO. Best of both.

Josh St. Aubin @joshstaubin

A2.Haiku: S-E-O is hardSo is writing good contentMaster both to win!Robert Moore @medialabrat

A2.Google ha snever bought anything from me, butcustomers/clients have. Optimize for customers 1st, searchengines 2ndJames Svoboda @realicity

A2.SEO+ content marketing +social media +public relations is thewin.

Lee Odden @leeodden

Q3 How should keywords be usedto optimize a website?

A3. Keywords used naturally w/ SEO are nearly transparent as“optimized” content. Use in titles, names, links, copy, headings

Lee Odden @leeodden

A3. Create content that is engaging & speaks to your clients, notjust bots. Users can tell the difference

Thom Crowe @thomcrowe

A3. Keywords are essential for consumers to find the best about anindustry at a quick glance

@TrueFilmPro

A3. Keywords are great for understanding visitor interests & KWvolume can be business intelligence gold. James Svoboda @realicity

A3.Important to remember: keywords people search for don'tnecessarily align w/industry terms of art. See it from their POV.

Kerry Gorgone @kerrygorgone

A3.Keywords help keep focus on a page. Everything shouldsupport those key points, but there should be value on the pg forpeople.Josh St. Aubin @joshstaubin

A3. I like using Empathy maps in persona discovery -- great way tofind keywords and address pain points.

Kelly Hungerford @kdhungerford

A3. Too often Brands skip the step about understanding whatcontent their community wants & try to just SEO spam them!

Brian Fanzo @isocialfanz

Q4. What keyword tools will helpme understand the phrases my

customers are using?

A4. If you have an internal search engine (on site search) look atlogged queries for search phrase ideas

Lee Odden @leeodden

A4. Google Keyword Planner, Uber Suggest, and Your ownAnalytics and Webmaster tools are great sources.

James Svodoba @realicity

A4. I love using Twitter Search as well.

Cendrine Marrouat @cendrinemedia

A4. Checking your site's analytics for keywords visitors used to findyour site is GREAT way to decide what to write about! Mack Collier @mackcollier

A4.On lead gen forms, analyze the text of customers describingtheir problem, what they want. Great keyword ideas.

Lee Odden@leeodden

A4.I always think social listening/insight provides value BEFOREthe actual content & SEO efforts.

Ian Gertler @iangertler

A4. Create a #SocBiz community with internal employees &external customers to provide content direction then add SEO

Brian Fanzo @isocialfanz

A4. #SEO you say?No better way for a botTo learn what matters

Kalynn Amadio @kalynnamadio

Q5. How does social media affectSEO?

A5.You can use keyword insight to inform social content -community mgrs, social strategists. That content can impact searchviz

Lee Odden @leeodden

A5. SEO + Social + Great Content = Helping Community &providing them value! It is a team effort!

Brian Fanzo @isocialfanz

A5. Links shared publicly through social networks can be crawled.Public social content can be copied = signals for search.

Lee Odden @leeodden

A5. Social Media serves as an outlet to amplify SEO success @Truefilmpro

Q6.What is a Google PenguinUpdate? A Panda Update? And

Hummingbird?

A6. Google Penguin is for combating search spam, especiallythrough links that do not comply with Google Guidelines

Lee Odden @leeodden

A6. Briefly;Penguin: Over-optimization penalty.Panda: Sorry Link Farms.Hummingbird: Semantic Search.Neeraj Thakur @neerajT4

A6. Hummingbird update was about determining user intent andfactors the totality of a search phrase, not just single words.

A6. Google Panda is about content quality & filtering thin, duplicate& spammy content from search. P4.0

Lee Odden @leeodden

Q7. What comes first: content,social media or SEO?

A7. Buyers come first!

Lee Odden @leeodden

A7. Once you know who you serve, you know: 1. what to create 2.how to create it and 3. how to deliver it...

Cendrine Marrouat @cendrinemedia

A7. SEO/keyphrase research, social/collaborator research, thencreate content, then social promotion, then go viral, then rank!

Andy Crestodina @crestodina

A7. Ultimately It's people. Everything hinges on that - the rest isjust getting them there. Josh St. Aubin @joshstaubin

A7. Content is the reason search began in the first place. Mymoney is on content - that's easy to find & share.

Lee Odden@leeodden

A7. Social listening to hear your audience, provide content thatserves their needs, optimize SEO and social media distribution.

Jessica Roberts @connect2life

A7. Community comes first. Once you know your community, youcan then craft quality content, good SEO & social media.

Thom Crowe @thomcrowe

A7. A sound understanding of the psychology of the platforms yourend user (humans) are using.

Heather + Scott @NewcomProperty

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