5 SEO PREDICTIONS YOU NEED TO KNOW FOR 2016

“ It’s the time of the year when you grapple with marketing budgets.

Think again about what you need to stay relevant in Google.

1. SEARCH IS MORE PERSONAL

IMPROVED RELEVANCE

A Google search result that knows what’s in my email and my calendar

WHAT SHOULD YOU DO NOW

○ Put the nail on the coffin on keyword level data. ○ Plug user calendars to increase interaction

on a website. ○ Test Email Subject lines.

Google aims to be more relevant to you.

2. RISE OF THE FACEBOOK APP

WELCOME TO APPVILLE

Facebook is slowly becoming the content distribution engine of choice.

WHAT SHOULD YOU DO NOW

○ Add Facebook to your content syndication program. ○ Facebook provides you deep links – and

Google can access them.

Facebook has become a important part of the marketing mix – even for B2B companies.

3. TAILGATING VOICE SEARCH

TALKING TO A PHONE

It’s no longer “home depot seattle”. It’s now “where is home depot near me”

WHAT SHOULD YOU DO NOW

○ Add more context to website content. ○ If you are a “location-based” business be

sure to be relevant to the locale.

Don’t just consider the “long tail” optimize for conversational searches.

4. PAY UPFRONT TO BE UPFRONT

Google is not just the new aggregator….but

….Usurps branded searches and dominates the first fold.

WHAT SHOULD YOU DO NOW

○ Time to start tracking “branded keywords” contribution to traffic. ○ Invest in deep links to your offers/deal

pages. Google has leveled the playing field for your non-branded searches.

5. INBOUND WITH PAID

REVIEW INBOUND STRATEGY

Only having an Inbound marketing strategy is not enough. It needs to be amplified by paid distribution.

WHAT SHOULD YOU DO NOW

○ Have an “inbound marketing strategy” ○ Invest in “paid advertising”

An exclusive inbound strategy alone will not help deliver results.

Need help planning for 2016?

Reach out to us at: hello@happymarketer.com | @Hmarketer Author: Belmond Victor | @TheBelmond