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Сall-tracking в полза на онлайн маркетинга: намаляне на стойността на лийда с 30-50%
Константин ЧервяковCCO Ringostat
[email protected]://www.facebook.com/kostiantyn.cherviakov+359 875 500-330
Какво ще да говорим?
● Проследяване на източници на телефонните обаждания — обикновена
функция или мантра за всеки бизнес?
● Пропуснати обаждания — най-добрият подарък за конкурентите.
● Кейс за небрежни оператори: доверие или контрол.
● Кейс: увеличение на конверсиите с 48% за 2 седмици.
● Кейс в българска ниша: как да се намали стойността на доведения лийд.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
© John Wanamaker
1. Call tracking — it’s the mantra for every business
Conversion — target action
Online Offline Orders ! Calls ?
From 30% to 100% of website conversions are made by phone call
1. Call tracking — it’s the mantra for every business
1. Call tracking
Subject: Medical services
Sessions: more than 1000 per day
Country: Bulgaria
Advertising budget: more than $6000 per month
Case #1
1. Call tracking — it’s the mantra for every business
1. Call tracking
Before call tracking implementation
1. Call tracking — it’s the mantra for every business
After 30 days
1. Call tracking — it’s the mantra for every business
Campaings
1. Call tracking — it’s the mantra for every business
1. Call tracking — it’s the mantra for every business
1. Call tracking — it’s the mantra for every business
Keyword Spends Calls
Buy flashlight 400 40
Cool boots 250 10
Great hat 200 0
Leather coat 300 20
1. Call tracking — it’s the mantra for every business
Ringostat customers statistics:
● missed calls — 24,7%● waiting time — 21 seconds● average duration — 80
seconds
2. Missed calls — is the best gift for your competitor
2. Missed calls — is the best gift for your competitor
2. Missed calls — is the best gift for your competitor
What the f…?!
Case #2
Subject: medicine
Sessions: 300-400 per day
Country: Ukraine
PPC advertising budget: 500-800 BGN per month
2. Missed calls — is the best gift for your competitor
Manager records during 14 days
30 calls
Real data during 14 days
2. Missed calls — is the best gift for your competitor
3. Callback — increase your conversions easy
3. Callback — increase your conversions easy
3. Callback — increase your conversions easy
Case #3
Благодаря Ви за вниманието
Константин ЧервяковCCO Ringostat
[email protected]://www.facebook.com/kostiantyn.cherviakov+359 875 500-330
