Submitted to

Tabassum siddique Assistant professor Department of BBA

B121912- Athya Sanjida B121912- Athya Sanjida 34b234b2

Submitted by

What Is ‘Halal product’?

Importance Of ‘Islamic Branding’

1.8 Billion consumers, Worth of 2.1 trillion USD.

The Influence Of Religion On Consumer Behavior.

Religious Cues On Product Packaging.

Current Scenario Of Islamic Branding in World

Halal Brand consumers are underserved. like in USA, purchasing power of Muslims is $170 Billion. Still , 5-10 million Muslims are underserved. There’s only 1000 halal brand in comparison to 80000 Jewish Kosher-certified product and Jews are one fourth in number of Muslims.

A growing number of Multinational companies are entering Islamic market with Halal products. For instance Nestle, a pioneer in processing Halal food has become the largest food manufacturer in the Halal sector with over 100 Shariah-compliant product lines manufactured in 75 out of 481 factories worldwide and lead the market with more than $5.2 billion annual sales in Islamic countries in 2008

Our Research

Knowledge About Halal Perfume

What consumers look for in a Perfume?

What Kind of Perfume They’re Using now?

Attitude Towards New Alcohol-free Perfume

First time in the Market …….First time in the Market …….People who want Alcohol free perfumePeople who want Alcohol free perfume

Our ProductOur Product

• Acknowledging the ongoing demand of Halal products, we are

going to launch a new perfume brand--- “OLER”. Perfume has

become an important component of modern lifestyle. The

global perfume market sums up to 4.2 billion$ per year.

Perfume is also very popular in the muslim community. But

there is a major problem. Most of the perfume is made using

alcohol which is haram for the Muslims. So sensing the

demand of alcohol free perfume in the Muslim community, we

are introducing our product “OLER”.

About OLER FragrancesAbout OLER Fragrances 10 different fragrances to choose from

OLER perfumes are in the same 3 Fragrance Family

Groups – Floral Oriental Citrus

New HOT COLLECTION offers 24% Perfume for

men and 30% Perfume for women.

Our perfumes are last longer

OLER Perfumes have recognisable similarities

to other leading brands – and are far less expensive

About OLER FragrancesAbout OLER Fragrances

Perfume Eau de Parfum (EDP) Eau de Toilette (EDT)

Strongest fragrance Lighter than perfume Lighter and delicate fragrance

To increase 25% market share

To increase the length of product line.

To increase profits.

To be the cost leader.

To satisfy the customers better.

Our OBJECTIVESOur OBJECTIVES

S.T.P. analysisS.T.P. analysis

SegmentationSegmentation

Positioning statementPositioning statement

Major CompetitorMajor Competitor

S.W.O.T S.W.O.T analysisanalysis

Marketting MixMarketting Mix

Our product would be offer in 180ml pack.

It will be available in three pack.

The U.S.P. of our product OLER would be that it will

be offered as a perfume with two fragrance in One

bottle.

The design of the product would be attractive.

PRODUCT…PRODUCT…

Our product OLER would be launched in the national market.

It will be available in every major city in

BANGLADESH.

We will sell our product at retail outlets, Super

markets, apparel stores.

Place…Place…

The perfume would be introduced in the market at a price of TK300.

A margin of 10% would be kept for the wholesalers.

A margin of 10% would be kept for the retailer.

PRICE…PRICE…

PackagingPackaging

PromotionPromotion

Promotion (cont.)Promotion (cont.)

Promotion (cont.)Promotion (cont.)

Forecasted Budget plan in TKForecasted Budget plan in TK

Break even analysis TK

unit cost price= 300 tk

Selling price 300Less: variable cost@60% 180Contribution margin 120

BEP in unit= FIXED COST/ CONTRIBUTION PER UNITBEP in unit= 18895.145

BEP IN TK 5668543.5

Break Even AnalysisBreak Even Analysis

Benefits….Benefits….

Purchase 10 perfume & get one free.

If YOU purchase 50 perfume then YOU can get followings:

SYMPHONY WT60

TK 3000

BAG

If you have any question, you can ask us……….