Gobe (2013) – The emotional aspect of products and their distribution systems that will be the key difference between the consumers ultimate choice and price they will pay.

SHINE

SHINE- WOMANIs:• Classy• Confident• Beautiful• One of a kind• LoyalThese are all qualities a diamond inhibits as well.

TARGET MARKET• Young female

demographic

• 18-30 years old

• Work with disposable income

SHINE• Symbols, qualities and characteristics

specifically chosen to show what a SHINE woman embodies.

• Represents a natural aura without diamonds and jewels.

• Everyday girl can SHINE

SHINE• Round gem with kaleidoscope of

dazzling facets. • Diamond – represent SHINE to

our audience• Diamonds are a girls best friend,

thus making our product SHINE dependable

SHINE • Background song – Rhianna Diamonds • This specific music choice will appeal to the

target audience• Incorperate

entertainment factor • Lyrics aid to imbed

product qualities.

SHINE