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Social media recommendations are “word of mouth” today. From buying a shoe, booking a hotel to purchasing a car, we all love to see how people talk about a particular brand before making an order. Challenge with most online businesses today is that they confuse social media as a channel similar to radio and television and use it for broadcasting information rather than creating interaction with prospects. However if carried in a right way social platforms can be used as a channel to prospect, engage, communicate, convert & retain people. This training provides you the expertise to take more specialist roles in the field of social media management in 1-2 months
Citation preview
APSMM-101
Advanced ProgramIn Social Media
Marketingwww.digiperform.com
( Weekend/ Weekday )
Contents
03 Welcome
04 Program Overview
05 Who Should
Attend & Program Benefits
06Course Content
11Delivery Details
Welcome
Digiperform is a not only an institute but a vision that’s created to meet the needs of today’s Indian Digital Marketing Industry for right resources and available talent pool.
Our core team consists of Digital Marketing Professionals, Industry leaders, Speakers & Managers who have been part of talent building and employee career transformation throughout their careers.
www.digiperform.com
Program Overview
Social media recommendations are “word of mouth” today. From buying a shoe, booking a hotel to purchasing a car, we all love to see how people talk about a particular brand before making an order.
Challenge with most online businesses today is that they confuse social media as a channel similar to radio and television and use it for broadcasting information rather than creating interaction with prospects. However if carried in a right way social platforms can be used as a channel to prospect, engage, communicate, convert & retain people.
This training provides you the expertise to take more specialist roles in the field of social media management in 1-2 months.
Who Should
Attend ?
This program is created especially for avid bloggers, PR agencies, Marketing/Mass communication & journalism professionals and fresh graduates who have enthusiasm to listen & interact.
What Are
Benefits ?
During Training you will learn Through Live classroom lectures, case studies and smallgroup discussions on how to create & leverage social media strategies & campaigns for your organization.
Course Content
Module 1: Introduction to social media marketing
This module helps you to understand key concepts and trends in Social Media marketing.
Module 2: Writing for social media platforms
This module teaches to manage your content on social platforms.
Module 3: Facebook MarketingThis module helps you to understand about using Facebook for fan engagement. & Branding. Module 4: Linkedin For Business Linkedin is considered as one of the best B2B platforms. We will discuss “how to get you campaigns right when marketing on LinkedIn”.
Module 5: Twitter MarketingThis module focuses on learning twitter etiquette and improving reach of tweets.
Module 6: Online PR & Reputation ManagementThis module focuses on managing fan generated content & reviews online.
Module 7: Pinterest & Google+ Pinterest and Google+ have been the latest trends of social media. We’ll discuss business opportunities available on these platforms.
Module 8: Video Marketing This module helps you to understand importance of video creation & key aspects of video management.
Module 9: Creating Your First Social Media Campaign.
This Module will have a practical exercise to implement course’s learning into a live campaign.
Module 1: Introduction to Social Media Marketing
• Key Social Media Concepts • Understanding Social Media
Platforms • How to choose a social media
platform
Module 2:Writing For Social Media Platforms
• Inbound vs. outbound marketing • How to create content for social
media • Content curation • Content repurposing • Content Marketing Channels Slideshare, video, Image sites
Module 3: Facebook Marketing
• Introduction to facebook• Introduction to fan pages,
profile & Communities • Facebook Ethics • Facebook tools • Facebook Advertising
Module 4:Linkedin for Business
• LinkedIn Profiles • Building Connections • Endorsements • Groups • Job Search • LinkedIn Company Pages
Company Information Products & Services Recommendations • LinkedIn Advertising
Campaign Targeting Bidding & Budget Management
Module 5: Twitter Marketing
• Twitter profile • Twitter etiquette • Twitter Promotions • Sponsored tweets • Twitter Case Studies
Module 6: Online PR & Reputation Management
• Integrating online/offline strategies
• Driving sales using online brand management
• Social buzz tracking• Best online PR campaigns• Blogger relations
Module 7: Pinterest & Google+
• Understanding Pinterest • Pinterest contests• Google + profiles • Google + circles • Hangouts on Google +
Module 8: Video Marketing
• Benefits of Video • Successful Video Campaigns • Video Strategy • Video Editing Tools • YouTube Video Optimization • Video Sharing & Distribution
Module 9: Creating your first socialMedia campaign
• Understanding Case• Identifying Channels• Creating Campaign Strategy• Campaign Evaluation
Delivery Details:Training delivery model will be through live classroom, delivered at our centers in Chandigarh and Delhi through weekend/weekday batches.
Classroom session will include instructor led training provided with presentations & Videos.
Medium of delivery will include Case Studies and Trainees will get worksheets which we be used for there final assessment after the program.
Along with that trainees will work in groups to complete weekly assignments.
www.digiperform.comPhone: +91- 8447207577
Delhi Office: A- 159, Shivalik,-2nd Floor, New Delhi-110017
Chandigarh Office:# 1546, 1st Floor, Sector 38/B, Chandigarh-160036
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