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www.codelattice.com | [email protected] Accelerate your Business with AdEngineering™

AdEngineering Handbook

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Display Ads, PPC, Facebook Ads, LinkedIn Ads, Twitter Ads, Youtube… Are you puzzled by the list and wondering where to place your ads? AdEngineering™ helps you to find the right channel to place your ads based on solid research.

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Page 1: AdEngineering Handbook

www.codelattice.com | [email protected]

Accelerate your Business with AdEngineering™

Page 2: AdEngineering Handbook

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AdEngineering™

©2014 Codelattice - All rights reserved.Passing on and copying of this document, use and communication of its contents not permitted without written authorization.

Engineering Ads by applying scientific, economic, social and practical knowledge to design, build, maintain

and improve ads that is appealing to the target group is AdEngineering.

How Scientific?

How Economic?

Identifying your target group and their interests and enticing them based on the same.

Analyse search traffic related to a business and conduct search engine marketing.

Launching campaigns, coupons or contests based on target parameters like geography, lifestyle, income group, personal and professional preferences.

Heatmap analysis helps to identify the popular & most valu-able click traffic, to have improvements in campaigns to increase sales.

A/B testing is an effective and objective tool to decide on the most appealing landing page and ads.

Campaign solution to fit every wallet - Launching campaigns based on your budget.

The interest thus evoked can both translate into immediate sales and create potential customers.

Ultimate control on the ad spends by assuring optimum spend to result ratio.

It is possible to get a detailed analysis or measurement of ROI.

Page 3: AdEngineering Handbook

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AdEngineering™

©2014 Codelattice - All rights reserved.Passing on and copying of this document, use and communication of its contents not permitted without written authorization.

How Social?Sustained ad creative that is appealing to the target group.

The responses elicited can be made to persuade a visitor to interact with the advertisements, fill out forms or use any features of the transactional landing page.

Appealing and highly interractive landing pages to get the user to participate.

Remarketing to users who previously visited any of your online assets like website, social media profiles etc.

How Practical?

Ads based on your business goals & target group.

Using most comprehensive managed services framework for campaign management.

Knowing the number of people who see your ad or who click on your ad.

Identifying the most valuable click that brings high revenue and also the weak points of the strategy.

Doing a SWOT analysis of the campaign and restrategize accordingly.

Page 4: AdEngineering Handbook

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AdEngineering™

©2014 Codelattice - All rights reserved.Passing on and copying of this document, use and communication of its contents not permitted without written authorization.

AdEngineering™ is a process which involves analysis, implementation and evaluation processes repeated

in a cycle to identify the stronghold strategy and strengthen it.

Codelattice does not blindly follow the set processes. We do a thorough research on your brand, competi-

tors, market and customers. Based on this meticulous research, our experts prepare the framework to

employ the right mix of ads at the right time in the right place to get your target to buy from you. We

engineer your Ads.

Why Codelattice?

Page 5: AdEngineering Handbook

Codelattice is a global digital agency with 200+resources, 20+ alliances and footprints in 8 countries. We help enterprises Build, Establish and Accelerate their business in the ever changing digital world through our e-commerce, Mobility, Search Engine Market-ing, Social Media Marketing, AdEngineering™, Web and End-to-End Digital Marketing Solutions.

Codelattice caters many leading brands and advertising agencies driven by the global delivery model augmented by Offshore Development centres in India and Client Servicing Pockets in other countries.Our Growth Platforms - Operational Leadership, Collaboration, Research & Development and Customized solutions are approached with a flexible and innovative outlook ‘To Make You Digitally Immortal™.

Website: www.codelattice.comEmail: [email protected]: +91 8089005558

24/7 Support - Skype ID: codelattice | www.codelattice.com | [email protected]