http://MailAMG.com/ 800-648-3107

ALLEGIANT MARKETING GROUP has a 15-year history of helping automotive ad agencies and staffed sales event teams across the entire United States. Put our expertise to work for you and discover how we can help you maximize attendance at your next event with a high response rate direct mail campaign.

Close the loop with Effective TrackingAsk if they go the extra mile

to make sure your mail has

been received at the entry

point and confirm it will be

delivered on time by calling to

speak with:n Post mastersn Postal clerksn Postal carriersn Drop ship coordinators

to Select the Right Direct Mail Partner for Staffed

7 TIPS

SALES EVENTSTo have a successful staffed sales event, you need interested buyers in the showroom on the day of the event. As you know, one of the best ways to drive traffic to your event is direct mail. However, choosing the right direct mail partner can make or break your success.

The following 7 tips will help you make the right choice.

Demand ExperienceChoose a partner that has

a long history of providing

automotive marketing

services and offers

testimonials that indicate

you will experience an

incredibly successful event!

Cut Out the Middle-ManBe certain you are

working directly with the

mail house that will print

and ship your mail piece.

Avoid resellers who add

an extra step and create

opportunities for things

to go wrong.

Get Help with Co-Op ApprovalEnsure your direct mail partner provides you with

the necessary documentation to make requesting

co-op approval simple and hassle-free.

Insist on a Clear Delivery Strategy Verify that they have a clear and efficient strategy

to get your mail piece in the right mailboxes, at the

right time including:

Request Written DocumentationFind out if they provide

you with postal and

drop shipping receipts

as proof that ALL of

your mail was delivered

and when it was sent.

Unique, copyright protected programs

with market exclusivity

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Look for Broad Range of ServicesSelect a partner that can execute effective follow-

up campaigns by confirming that they offer more

than staffed sales events mailing services, such as:

Insured promotions and gift cards

eBlast: email marketing of the same design as your mail piece

Lead capture and ROI tracking through IVR, call tracking and PURLS

Packages that include: registration and “We

Owe You” forms

Prize boards

An on-site postal representative

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Relationships with private shipping companies that expedite mail to USPS entry points