5 STRATEGIES TO

CLIENTSATTRACT MORE

By Warren Cass

WHO ARE WE?

WHO AM I? @WarrenCass

THE PROBLEM

FACT 1 : You are taught your trade, but not how to attract clients to a private practice.

FACT 2 : Many therapists identify as somewhat introverted, so the idea of marketing a practice can feel very uncomfortable.

FACT 3 : There is NO “one size fits all” marketing solution. This is because we are all different.

FACT 4 : Often you are a stress purchase.

FACT 5 : Finding time for marketing can be difficult during practice hours.

Strategy ONE‘Be EASILY REFERRED’

‘Be EASILY REFERRED’

91% of customers say they would give referrals, only 11% are ever asked.Clients

network

• Be specific• Make it easy• Make them look fantastic

• Ask for help• Create offers• Incentivise - Introduce a loyalty scheme

Seek out influencers

Strategy ONE‘Be EASILY REFERRED’

‘Create fans’

Strategy two‘Create partnerships’

‘Create partnerships’Complimentary Therapists

Consider Website Space

Local Corporate Businesses

Diversify? Co-habitate?

Strategy three‘Stay front of mind’

‘Stay front of mind’Weekly Newsletter

Daily Tips

Regular BlogsFollow Your Clients

Speak at EventsFollow Up Your Clients

PR

Strategy four‘Be EASILY found’

‘Be EASILY found’

Website

Directory

MONEY LOVES SPEED

Strategy five‘build trust - quickly’

‘build trust - quickly’

SOCIAL PROOF

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HELPFUL GUIDES

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