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Presentation deck from Dec 2, 2009 presentation at Raincamp San Francisco. Tips for getting more traffic, customers, referrals and income (for free) using tools you already have.
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How To Get More Clients, More Referrals & More Income*
*without spending more money
Matt Heinz
Principal, Heinz Marketing LLC
@heinzmarketing
Presented by
Do you feel overmatched?
Fundamentals
1. Web site
2. Blog (written, audio or video)
3. Facebook/Twitter/LinkedIn
4. Email newsletter(s)
5. CRM
Customer Engagement Funnel
Active Sales CycleChannels: CRM, 1:1
Goal: Sell
New Customer
Drip MarketingChannels: Email Newsletters, CRM System
Goal: Drive Active Prospects
Network / Open CommunityChannels: Twitter, Facebook, Blog, LinkedIn
Goal: Drive Registration
Network-exclusive access to contentValue-added special offersDiscovery eventsWhite papers, top ten tips, etc.
Testimonials, Success StoriesProfile-Specific MessagesNew product/service offers
Referral & Tell-a-Friend OffersNetwork / Community Invites
New Opportunity Alerts1:1 with Existing CustomerIn-Market Events
Next Step Accelerator Ideas
Customer Targets (based on persona profiles)
© Heinz Marketing LLC 2009
What you must do
How you do it
1. Be remarkable
2. Build trust
3. Be proactive
4. Be patient
5. Execute!
Your voicemail message
Your out-of-office assistant
Thanks very much for your email. I'll be out Wednesday, Dec 2, with irregular access to email and voicemail. If this is urgent or an emergency, try my cell phone at 425-894-3387. Otherwise, I'll get back to you as soon as I can.
In the meantime, some light reading:
Ten Laws for SaaS Sales & Marketing Success http://bit.ly/4iOnoa
Five Steps to a Successful B2B Social Media Strategy http://bit.ly/OR7JR
Ten reasons why start-ups fail http://bit.ly/24e0Nq
Ten perfect cocktails for fall http://bit.ly/3qVh5y
Seven ways to create more time in your day http://bit.ly/3K8KQ6
How to build thought leadership and influence http://bit.ly/bjxlG
Thanks,
Matt
Events (and invitations)
www.twitter.com/market_leader
Blog best practices
Content• Guest bloggers• Top Ten Lists• Comments
Traffic• Comments• Twitter• Ping.fm
Microsites
www.heinzmarketinginsights.com
www.tenminutebrainstorm.com
www.heinzmarketing.com/freestuff
Open Houses
1. Getting people there
2. Making them “sticky”
3. What to do during downtime
Testimonials & success stories
Contests & Giveaways
What does your customer need?
Give it away!
Charities
1. Joint effort with customers
2. Promotion to generate followers
3. Leverage to get corporate sponsors
Your service providers
Learning
• Blogs
• Email newsletters
• Other industries
• Mystery shopping
Questions?
Matt Heinz
www.twitter.com/heinzmarketing
www.twitter.com/market_leader
