5 STEPS TOWRITING

COMPELLINGCONTENT

KONSTANTINOS MOURATIS - DIGITAL MARKETING& PR MANAGER @IP DIGITAL

HIRE A COPPYWRITER

THERE ARE PLENTY OF GOODFOLKS OUT THERE, WITH

GOOD WRITING SKILLS

I kid you! If that was the case

you wouldn't be here,right?

Step 1.

Write down exactly what yourbusiness offers

Step 2.

Define your demographic. Noteveryone is interested in what you

have to offer

Step 3.

Interview some people that meetthe criteria of your potential

readers. If you can't find any, spentsome time in reading blogs from

people that are like your possiblereaders.

Step 4.

Think of yourself as a writer. Youare trying to write a script about a

moving story.

Organize step by step this story andsee in which parts you can add yourpromotional info without invading

into the reader's pleasure.

Step 5.

Write your story and save it. Thenlet two days pass (don't mention the

no-time case, a good marketeralways plans ahead) and read it

again.

Make any corrections needed andpublish your post.

TheEnd

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www.ipdigital.gr